Business Details
Your Trusted Partner for Marketing Technology Solutions
Epsilon has been at the forefront of marketing technology for over 50 years, empowering global brands to create personalized customer experiences through data-driven solutions. Our expertise lies in harmonizing consumer engagement across channels using AI-powered platforms like PeopleCloud, which provides a unified view of 255M+ individuals. With a team of 8,000+ professionals across 40+ offices, we deliver scalable personalization for clients like Valvoline and Walgreens. Our acquisition by Publicis Groupe in 2019 solidified our position as industry leaders in CTV advertising and customer data platforms.We maintain strict privacy standards through role-based permissions and COREid technology, which recognizes consumers across devices for 20+ years. Our solutions drive measurable ROI, including 70% email delivery increases for Marriott and $35:1 ROAS for Jersey Mike's. Backed by 120B annual personalized emails and $15T in transaction data, we help brands transform marketing into meaningful conversations.
Services
Data Management
AI-Driven Marketing
Customer Loyalty Programs
Retail Media Solutions
Email Marketing
Identity Resolution
Customer Data Platform
Digital Advertising
Marketing Analytics
Loyalty Program Management
Highlights and features
- We offer 50+ years of expertise in data privacy and stewardship
- Our platform reaches 255M+ unique individuals for targeted marketing
- We deliver 120B personalized emails annually through our messaging solutions
- Our 8,000+ employees operate in 40+ global offices for localized support
- We power marketing decisions with $15T in person-level transaction data
Services
Customer Data Platform
Our Customer Data Platform unifies first-party data with proprietary insights to create comprehensive consumer profiles. This solution enables real-time personalization across channels while maintaining strict privacy compliance. Marketers can activate audiences immediately through built-in omnichannel activation tools.
Data Clean Room
This secure environment enables brands to analyze and activate customer data while maintaining privacy standards. Our solution comes pre-loaded with identity data and machine learning models to identify high-value prospects and measure campaign effectiveness through person-based reporting.
Email Marketing
Our email marketing platform combines AI-driven insights with creative expertise to deliver personalized campaigns. Features include no-code message builders, real-time personalization, and cross-channel integration that has driven 41% revenue increases for clients.
Retail Media Solutions
This platform combines person-first identity with AI to deliver targeted retail advertising. It enables retailers to monetize first-party data while helping brands reach consumers across onsite and offsite channels through SKU-optimized targeting.
Loyalty Program Management
Our loyalty solutions use predictive analytics to create personalized member experiences. The platform supports behavior-driven rewards and emotional loyalty measurement, helping clients like Dunkin' achieve 15 years of consecutive customer loyalty leadership.
Questions
What marketing technology solutions do you offer?
We provide customer data platforms, email marketing tools, retail media solutions, loyalty program management, and identity resolution services through our PeopleCloud platform.
How do you help brands personalize marketing?
Our COREid technology recognizes consumers across devices while AI-driven insights enable real-time personalization across 255M+ individual profiles in our database.
What industries do you serve?
We work with automotive, CPG, financial services, healthcare, restaurants, retail, and travel brands to improve customer engagement and marketing ROI.
How do you ensure data privacy?
We maintain strict privacy standards through role-based permissions, data access controls, and compliance with regulations like GDPR and CCPA across our platforms.
What marketing measurement capabilities do you provide?
Our platforms offer person-level attribution, cross-channel measurement, and ROI reporting that connects marketing activities to $15T in tracked transactions annually.
How can brands activate customer data?
Our solutions enable immediate audience activation through built-in tools for email, digital advertising, and loyalty program management across owned and paid channels.
