Business Details
25 Years
experience
Your Trusted Marketing Agency Selection Partner
Smarti Solutions was founded in 2001 with a mission to help businesses thrive through strategic marketing advisory, agency selection, and business development solutions. With over two decades of experience, we specialize in connecting clients with qualified marketing agencies across creative branding, digital marketing, public relations, advertising, and media buying. Our proprietary database contains profiles of more than 2,000 boutique and mid-sized agencies, meticulously vetted through portfolio reviews, case studies, and interviews with agency leaders. We provide tailored shortlists based on clients' specific criteria, including industry experience, budget, and project scope. Our team brings deep expertise in new business strategy, pitch coaching, and sales training, having managed hundreds of agency reviews for global corporations and emerging startups across diverse sectors such as fashion, finance, technology, and healthcare.As an objective third party, we buffer clients from direct agency interactions while conducting thorough needs analyses, RFP development, and contract advisement. Recognized with a Small Business Award by the New York City Mayor's Office, we maintain a neutral perspective unaffiliated with any specific medium or agency, ensuring our recommendations prioritize client success. Our services extend to helping marketing agencies refine their pitches, develop lead generation campaigns, and stand out in competitive markets. Through continuous market research and a commitment to understanding both client needs and agency capabilities, we deliver value-driven matches that save time, reduce risk, and drive business growth.
Services
Marketing Agency Selection
Business Development Consulting
Pitch Coaching
Sales Training
Agency Vetting
Details
- Year established: 2001
Highlights and features
- We have 20+ years of experience in marketing agency selection and business development.
- Our proprietary database includes 2,000+ vetted marketing agencies across all disciplines.
- We provide personalized agency shortlists based on your specific industry and budget needs.
- Recognized with a NYC Small Business Award for excellence in marketing consulting.
- We offer pitch coaching and sales training led by industry expert Michele Harris.
What people say
Expert guidance
Time-saving
Effective strategies
Measurable results
Industry expertise
Services
Marketing Agency Selection
Our Marketing Agency Selection service helps businesses identify qualified marketing partners through a proprietary database of 2,000+ vetted agencies. We conduct comprehensive briefings, analyze client needs, and create tailored shortlists based on industry experience, budget, and project scope. Our team personally reviews agency portfolios and interviews leadership to ensure cultural and capability alignment with client requirements.
Business Development Consulting
Business Development Consulting focuses on improving new business strategies for marketing agencies. We analyze current approaches, refine sales materials, and develop lead generation campaigns targeting ideal client profiles. Our services include competitive positioning, message development, and go-to-market strategy to help agencies stand out in crowded markets through data-driven insights and practical training.
Pitch Coaching
Pitch Coaching services enhance presentation effectiveness for business development opportunities. We provide strategic feedback on key messaging, audience engagement techniques, and delivery mechanics for both in-person and virtual meetings. Our training covers body language, voice control, and impression management to help teams confidently command any room during critical sales presentations.
Sales Training
Sales Training programs develop essential selling skills across experience levels. We offer customized training in prospect qualification, solution strategy development, and telephone sales techniques. Our approach combines practical skill-building with mindset development to improve productivity and effectiveness in identifying and converting business opportunities through proven sales methodologies.
Agency Vetting
Agency Vetting involves rigorous evaluation of marketing agencies through reference checks, capability assessments, and cultural fit analysis. We ask critical questions to uncover agency strengths, weaknesses, and operational realities beyond what's presented in RFP responses. Our process identifies key differentiators and ensures clients understand how their initiatives will be prioritized relative to an agency's existing client base.
People
Michele Harris
Chief Matchmaker & Business Development Consultant
Michele Harris founded Smarti Solutions in 2001 after 15+ years in marketing leadership roles at agencies like Lowe Lintas and Blue Marble ACG. She has managed hundreds of agency reviews, developed revenue programs for global brands, and received a NYC Small Business Award. Her expertise spans business development strategy, pitch coaching, and marketing consulting.
Questions
What marketing agency specialties do you work with?
We work with advertising, public relations, digital marketing, branding, media buying, and creative agencies across B2B and B2C sectors.
How do you vet marketing agencies?
We review portfolios, conduct reference checks, interview agency leaders, and analyze capabilities against your specific requirements and industry needs.
What industries do you have experience in?
We serve clients in fashion, finance, technology, healthcare, consumer products, professional services, and more across global markets.
Can you help with sales presentation development?
Yes, we provide pitch coaching, sales training, and presentation development to help teams communicate more effectively and win business.
How much does your agency selection service cost?
Cost varies based on project scope, but we offer complimentary consultations to discuss your specific needs and budget.
What makes Smarti different from other consultants?
We combine 20+ years of experience with a proprietary database of 2,000+ agencies and personalized service that prioritizes client-agency compatibility.
