Business Details
Expert Publicity Services for Speakers & Authors
PR-PR Public Relations is a full-service boutique publicity agency dedicated to elevating professional speakers, consultants, and non-fiction authors. With decades of combined experience, our team cultivates relationships with hundreds of editors and reporters across print and online media to position clients as industry experts. We specialize in securing placements in trade publications, national newspapers, and targeted media outlets to build top-of-mind awareness among C-suite decision-makers. Our proactive approach ensures clients gain visibility through strategic article placements, podcast interviews, and social media campaigns.Founded by Pam Lontos and now led by Russell Trahan, our agency combines deep media expertise with a client-centric philosophy to deliver measurable results. We prioritize credibility over advertising, leveraging earned media to drive bookings, book sales, and industry recognition. Our track record includes placing clients in prestigious outlets like Time magazine and Investors Business Daily, with testimonials highlighting transformative career growth. By focusing on long-term name recognition, we help clients increase fees, expand their audiences, and establish authority in their fields.
Services
Article placements
Podcast interviews
Print media outreach
Social media strategy
Publicity coaching
Media training
Press kit development
Book promotion
Speaker branding
Crisis PR
Highlights and features
- We offer 25+ years of media relationship expertise from our president, Russell Trahan.
- Our nationwide media contacts span local to international print and online platforms.
- Proactive outreach ensures clients gain visibility in top-tier industry publications.
- We guarantee strategic placements that convert into measurable career growth.
- Our team understands media dynamics to secure expert positioning for clients.
What people say
Increased speaking engagements
National press coverage
Exceeded expectations
Career growth
Proven results
Services
Article placements
We craft and place expert-authored articles in trade publications and national media. This builds credibility through third-party validation while targeting decision-makers. Clients gain recurring visibility that drives speaking engagements and consulting opportunities.
Podcast interviews
Our team secures podcast appearances to expand reach through conversational platforms. We identify niche and mainstream podcasts aligned with client expertise, creating opportunities for direct audience engagement and cross-promotion.
Print media outreach
Daily outreach to print journalists and editors maintains client visibility in established publications. This includes local newspapers, industry magazines, and national business journals for comprehensive market coverage.
Social media strategy
We develop tailored social media campaigns that complement traditional PR efforts. Our approach adapts to evolving platforms while maintaining consistent brand messaging across all digital channels.
Publicity coaching
Clients receive guidance on optimizing media opportunities through interview preparation and message development. We teach effective communication strategies that enhance media interactions and public speaking engagements.
People
Russell Trahan
Owner / President
With over 25 years in public relations, Russell Trahan specializes in media strategy for speakers and authors. He previously worked with Disney and non-profits, bringing diverse industry experience to PR/PR.
Pam Lontos
Founder
Pam Lontos established PR/PR after building her own speaking career through strategic media placements. She pioneered the agency's focus on helping speakers gain credibility through third-party publications.
Questions
How does PR/PR help speakers gain media exposure?
We leverage established media relationships to secure article placements, interviews, and podcast features in targeted publications.
What types of authors benefit most from your services?
Non-fiction authors seeking credibility through placements in trade journals and mainstream media outlets.
Can you guarantee specific media placements?
While we can't guarantee exact placements, we strategically target high-impact outlets with proven success.
How long does it take to see results?
Clients typically see measurable results within 6-12 months through consistent media outreach efforts.
Do you work with international clients?
Yes, we serve clients globally while maintaining strong U.S.-based media connections.
