Business Details
27 Years
experience
Custom Digital Solutions for Associations
Matrix Group has been a trusted partner for associations and nonprofits since 1999, specializing in creating digital experiences that drive engagement, membership growth, and revenue. Our team of experts employs a structured process beginning with discovery to understand client goals, target audiences, and success metrics. We deliver tailored solutions through web, mobile, social, and AI technologies, supported by experienced project managers, designers, and developers. Our commitment to continuous improvement ensures clients benefit from the latest innovations, including our proprietary association management system, MatrixMaxx AMS.With a proven track record across diverse industries, we prioritize client collaboration, transparency, and measurable outcomes. Our work has earned recognition through long-term partnerships and testimonials highlighting our ability to transform digital strategies. Headquartered in Arlington, Virginia, we serve organizations nationwide, combining technical excellence with a deep understanding of the nonprofit sector's unique challenges.
Services
Digital Strategy
Website Development
AI Solutions
MatrixMaxx AMS
Mobile Applications
CRM Integration
Virtual Meeting Support
Branding Services
Hosting Solutions
Custom Workflow
Details
- Year established: 1999
Highlights and features
- We have 25+ years of experience in association-focused digital solutions.
- Our team includes certified developers and designers with niche expertise.
- We guarantee measurable outcomes through data-driven design and analytics.
- Our proprietary MatrixMaxx AMS streamlines membership and event management.
- We provide ongoing support with quarterly system upgrades and training.
What people say
Dedicated support team
Streamlined operations
Innovative solutions
Measurable results
Expert guidance
Services
MatrixMaxx AMS
MatrixMaxx AMS is a comprehensive association management system designed to streamline membership, event, and financial operations. This cloud-based platform offers modules for sponsorship management, advocacy tracking, and e-commerce, enabling nonprofits to centralize data and automate workflows. With real-time reporting and seamless integrations, organizations gain actionable insights to improve member engagement and operational efficiency.
Website Development
Our custom website development services create responsive, user-friendly platforms tailored to association needs. Using Sitefinity CMS, we build sites with intuitive navigation, advanced search functionality, and CRM integrations. The process includes discovery workshops, UX/UI design, and content strategy to ensure sites drive member conversions and reflect organizational branding effectively.
AI Solutions
AI-driven solutions enhance digital experiences through smart analytics and automation. We implement AI tools for personalized content delivery, predictive member behavior analysis, and process optimization. These technologies help associations improve engagement, identify at-risk members, and make data-informed decisions to boost retention and revenue without requiring technical expertise from staff.
Mobile Applications
Custom mobile apps extend association services to on-the-go users, featuring event registration, member directories, and content access. Our apps integrate with existing systems for real-time data synchronization. With a focus on usability and security, we deliver cross-platform solutions that enhance member interaction and provide convenient access to critical resources.
Virtual Meeting Support
We design virtual and hybrid event platforms with registration systems, live streaming, and engagement tools. Solutions include branded event portals, session scheduling, and analytics for attendee tracking. This service helps associations expand reach, increase participation, and create interactive experiences that mirror in-person events' value.
People
Joanna Pineda
CEO & Chief Troublemaker
Joanna leads Matrix Group with a focus on innovation in association technology. She hosts the Associations Thrive podcast and advocates for digital transformation in nonprofits.
Maki Kato
Chief Technology Officer
Maki oversees technical strategy and product development, ensuring MatrixMaxx AMS remains at the forefront of association management technology with cutting-edge features.
Rajani Nelamangala
Chief Operating Officer
Rajani manages daily operations and client success, bringing extensive experience in scaling technology solutions for nonprofit organizations.
Alex Pineda
Creative Director
Alex leads design initiatives, creating visually compelling digital experiences that align with client branding and enhance user engagement.
Dave Hoernig
Vice President of Software Engineering
Dave directs engineering teams, focusing on developing robust, scalable applications that meet associations' evolving technological needs.
Questions
What industries do you specialize in?
We focus on associations, nonprofits, trade organizations, and professional societies across all sectors nationwide.
What is MatrixMaxx AMS?
It's our proprietary association management system that handles membership, events, CRM, and financial operations in one integrated platform.
How do you ensure project success?
We use a discovery-driven process with dedicated project managers, iterative development, and continuous client collaboration.
Do you offer ongoing support?
Yes, we provide quarterly system upgrades, 24/7 monitoring, and dedicated client success teams for all solutions.
Can you integrate with existing systems?
Our solutions integrate seamlessly with CMS, LMS, payment processors, and email platforms through API connections.
How long do projects typically take?
Timelines vary by scope but average 4-6 months for full website or AMS implementations with phased deliverables.
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