Business Details
50 Years
experience
Your Trusted Dance Instructors in Washington, DC
Founded in 1976 by Dennis Schroeder, Dance Factory has dedicated over four decades to teaching ballroom, Latin, swing, salsa, and wedding first dance lessons to half a million students. Our studio has earned recognition through media features on ABC, CBS, NBC, and FOX, including weekly TV lessons on WJLA and international broadcasts on Voice of America. We prioritize accessible, enjoyable learning experiences with patient instructors who break down complex techniques into manageable steps. Testimonials highlight our warm, expert team's ability to transform beginners into confident dancers, even those with prior unsuccessful attempts elsewhere. Our services cater to wedding couples, social dancers, and families, offering flexible options like in-home lessons across Northern Virginia and Washington, DC.We emphasize transparency with no high-pressure sales or contracts, focusing instead on creating memorable dance experiences. Our instructors, including Maria, Michael, and Lee, are praised for their creativity, patience, and ability to tailor routines to individual needs. With locations in Alexandria and surrounding areas, we combine personalized instruction with a welcoming atmosphere that makes dancing feel effortless. Our crash courses and gift cards provide accessible entry points for new students seeking fun, effective dance education.
Services
Ballroom Dance Lessons
Wedding First Dance
Latin Dance Classes
Social Dance Courses
Private Dance Instruction
Details
- Year established: 1976
Highlights and features
- Teaching since 1976 with proven dance methodology
- Half million students transformed into confident dancers
- Featured on ABC, CBS, NBC, and FOX networks
- Patient instructors break down steps for lasting retention
- No contracts or pressure, just enjoyable learning
What people say
Amazing first dance
Patient instructors
Fun and easy
Remember something
No pressure
Services
Ballroom Dance Lessons
Master classic ballroom styles including Waltz, Foxtrot, and Tango with expert instructors. Our structured approach breaks complex movements into memorable steps for lasting retention. Students gain confidence through personalized feedback in a supportive environment that emphasizes technique and rhythm.
Wedding First Dance
Create unforgettable wedding memories with customized first dance instruction. Instructors tailor routines to your chosen music and comfort level, teaching elegant choreography that feels natural. Couples learn together in sessions that build coordination and confidence for their special day.
Latin Dance Classes
Learn vibrant Latin styles like Salsa, Cha Cha, and Rumba with experienced teachers. Classes focus on rhythm, partner connection, and cultural authenticity while maintaining approachable instruction for all skill levels. Students develop dynamic movement patterns and social dance etiquette.
Social Dance Courses
Build versatile dance skills for social settings through crash courses in multiple styles. Instructors emphasize practical techniques applicable to various music genres and partner dances. Students gain the ability to navigate dance floors with confidence in relaxed group or private settings.
Private Dance Instruction
Receive personalized attention through customized private lessons addressing specific goals. Instructors adapt teaching methods to individual learning styles and pace, focusing on technical precision and artistic expression. Sessions accommodate special requests including choreography for performances or events.
People
Dennis Schroeder
Founder
Dennis established Dance Factory in 1976 after recognizing the need for accessible dance education. With decades of experience, he developed teaching methods that make complex techniques memorable. His vision created a studio where instructors prioritize student confidence over competition.
Maria
Instructor
Maria specializes in wedding dance instruction, creating customized routines that reflect couples' personalities. Her patient approach helps students overcome self-doubt while mastering elegant choreography. She has taught hundreds of couples for their special day celebrations.
Michael
Instructor
Michael brings positivity and technical expertise to every lesson, focusing on making dance enjoyable for beginners. He adapts teaching styles to individual needs while maintaining proper form and technique. His students consistently praise his encouraging, patient demeanor.
Lee
Instructor
Lee creates tailored dance experiences by combining technical instruction with creative expression. She specializes in making complex movements accessible through clear explanations and practical exercises. Her lessons emphasize personal growth over perfectionist approaches.
Questions
What dance styles do you teach?
We offer ballroom, Latin, swing, salsa, and tango instruction including specialized wedding first dance lessons.
Do you offer private lessons?
Yes, we provide customized one-on-one instruction tailored to your specific goals and learning pace.
Are group classes available?
We focus on private instruction but offer social dance courses that include group practice opportunities.
How long are lesson sessions?
Standard lessons run 45-60 minutes with flexible scheduling options available for special requests.
Can you teach multiple wedding party members?
Yes, we accommodate lessons for entire wedding parties including parents and bridal attendants.
Do you offer in-home lessons?
In-home instruction is available in select Northern Virginia and DC locations based on instructor availability.
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