Red Sky Public Relations

Business Details

Strategic Public Relations & Marketing Solutions in Boise, ID

Red Sky Public Relations delivers public relations and marketing expertise by blending business strategy with creative storytelling. Our team helps clients position, promote, and protect their brands through tailored communication strategies aligned with business goals. With decades of combined experience in journalism, corporate communications, and media relations, we specialize in uncovering clients' unique stories and connecting them with target audiences across diverse industries.

Our services include crisis communication, content development, media relations, and strategic branding, supported by a network of partners in graphic design, video production, and web development. We serve government agencies, technology firms, healthcare organizations, and tourism brands, emphasizing transparency, ethical practices, and measurable results.

Services

Public Relations Marketing Strategy Crisis Communication Content Development Media Relations

Highlights and features

We combine journalism expertise with strategic marketing to deliver impactful communication solutions.
Our team has 30+ years of combined experience in media relations and crisis management.
We specialize in Idaho-specific market knowledge for government and tourism clients.
Our strategic partners provide full-service capabilities in video production and web development.
We maintain transparent communication with no hidden fees throughout client engagements.

Website

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Services

Public Relations

Our public relations services help clients build brand awareness and manage reputations through strategic media outreach. We develop customized PR campaigns that connect with target audiences across traditional and digital platforms. Our team leverages deep media relationships and industry expertise to secure meaningful coverage and maintain consistent brand messaging.

Crisis Communication

We prepare organizations for unexpected challenges through comprehensive crisis communication planning. Our services include developing response protocols, media training for executives, and real-time reputation management during critical situations. With decades of journalism experience, we help clients navigate high-pressure scenarios while maintaining public trust and business continuity.

Content Development

Our content development services create compelling narratives that engage target audiences across multiple channels. We produce SEO-optimized web content, thought leadership articles, and multimedia assets that align with business objectives. Our team ensures consistent brand messaging while adapting content for different platforms and audience segments.

Media Relations

We build and maintain relationships with journalists and influencers to secure media coverage for our clients. Our media relations team identifies relevant press opportunities, crafts compelling pitches, and facilitates interviews with key stakeholders. We track media trends and measure coverage effectiveness to maximize public visibility and brand credibility.

Strategic Branding

Our strategic branding services help organizations define and communicate their unique value propositions. We conduct brand audits, develop messaging frameworks, and create visual identities that resonate with target audiences. By aligning brand strategy with business goals, we help clients establish strong market positions and maintain consistent brand experiences across all touchpoints.

People

Jessica Flynn

Founder/CEO

Jessica Flynn is an Emmy award-winning journalist with over two decades of PR expertise. She leads reputation management and executive coaching programs, advising public and private sector leaders on crisis communication. Jessica serves on multiple community boards and previously held federal advisory roles.

Chad Biggs

Vice President/Partner

Chad Biggs specializes in corporate communication strategies with expertise in media relations and crisis management. He has worked with clients across technology, healthcare, and clean energy sectors. Chad brings extensive experience in merger communications and content marketing strategies.

Lynda Bruns

Vice President/Partner

Lynda Bruns has 30 years of international marketing experience, specializing in strategic planning and community engagement. She works with diverse clients including municipalities, financial institutions, and hospitality businesses. Her expertise includes uncovering organizational culture to develop effective communication strategies.

Tracy Bresina

CFO/Partner

Tracy Bresina manages financial operations and human resources for Red Sky Public Relations. With a background in accounting and business administration, she ensures the agency's operational efficiency. Tracy previously served as Idaho Business Review's Woman of the Year and maintains active community involvement.

Gloria Miller

Senior Account Executive

Gloria Miller specializes in travel and tourism PR with 13 years of experience. She excels at generating media buzz for destinations and hospitality businesses. Her skills include event planning and leveraging social media trends to enhance brand exposure for tourism clients.

Questions

What industries does Red Sky Public Relations specialize in?

We work with government agencies, technology companies, healthcare organizations, tourism brands, and consumer product businesses across Idaho and beyond.

How does Red Sky Public Relations approach crisis communication?

We develop proactive crisis plans and provide real-time response support, combining journalism expertise with strategic messaging to protect client reputations during critical situations.

What makes Red Sky Public Relations different from other PR agencies?

Our team combines journalism experience with strategic marketing, offering unique insights into media operations while maintaining deep local knowledge of Idaho's business landscape.

Can Red Sky Public Relations help with both strategic planning and execution?

Yes, we provide comprehensive services from strategic brand development to tactical implementation, including media outreach, content creation, and campaign execution.

How does Red Sky Public Relations measure PR campaign effectiveness?

We track media coverage, analyze audience engagement metrics, and evaluate how communication efforts align with specific business objectives and brand awareness goals.

Do you work with clients outside Idaho?

While based in Idaho, we partner with clients nationwide, particularly in government, technology, and tourism sectors requiring specialized communication strategies.