The Sport Loft

The Sport Loft has been a leader in custom ski boot fitting since 1972, founded by Earl Middlemiss in Salt Lake City, Utah. Our team combines over 83 years of collective experience with advanced technology to deliver personalized ski gear solutions tailored to individual needs. We specialize in precision boot fitting, custom orthotics, and alignment services, ensuring optimal comfort and performance for skiers of all levels. Our commitment to innovation is reflected in proprietary tools and techniques, including CNC-edited equipment and a state-of-the-art podoscope. With a focus on customer satisfaction, we offer comprehensive services ranging from boot balancing to liner modifications, backed by decades of expertise. Our dedication to quality extends to ski selection, with rigorous testing of alpine and AT skis to provide top-tier equipment recommendations.

By prioritizing one-on-one consultations and old-fashioned service, we ensure every client achieves a perfect fit and enhanced skiing enjoyment. Our reputation as industry pioneers is supported by global recognition and a loyal customer base spanning generations. From beginners to professional athletes, we address unique challenges like foot deformities and high-performance demands, transforming skiing experiences through technical precision. As a family-owned business, we maintain the same passion for excellence that defined our founding, continuously evolving to meet modern skiing needs while preserving our heritage of personalized care.