Business Details
26 Years
experience
Natural, Gluten-Free Cosmetics by Earth's Beauty
Founded in 2000, Earth's Beauty was created by Marj Melchiors, a former interior designer who transitioned to entrepreneurship to prioritize family life while addressing customer demand for minimalist, safe cosmetics. Our company specializes in crafting makeup with minimal ingredients, prioritizing safety for individuals with allergies and chemical sensitivities. We pioneered loose powder formulations using arrowroot as a base, avoiding common irritants like parabens, nano-particles, and synthetic fragrances. Our products are certified gluten-free by independent laboratories, reflecting our commitment to transparency and health-conscious beauty. We maintain strict ethical standards by ensuring no animal testing occurs at any production stage.Our family-operated business in Prescott Valley, Arizona, combines personal dedication with industry expertise to deliver trusted products. Our younger generation contributes actively, with Marissa serving as both business partner and brand representative. We prioritize eco-friendly practices and ingredient integrity across all product lines, including our meisha and Little Earth's Beauty collections. Customer feedback drives continuous improvement, ensuring our offerings meet evolving needs for safe, effective cosmetics. With over two decades of experience, we remain a leader in natural beauty solutions, serving clients globally through our e-commerce platform and retail partnerships.
Services
Blush
Brushes
Concealer
Eye Liner
Eye Shadow
Cream Eye Shadow
Pressed Eye Shadow
Play Makeup Sets
Gluten-Free Cosmetics
Eco-Friendly Packaging
Details
- Year established: 2000
Highlights and features
- We pioneered minimalist makeup formulations for sensitive skin since 2000
- Our products are independently certified gluten-free
- We guarantee no animal testing at any production stage
- Our family-owned business combines generational expertise with innovation
- We offer eco-friendly packaging across all product lines
Services
Blush
Our loose mineral blushes use arrowroot as a base for gentle application. Formulated without synthetic dyes or irritants, they provide natural flush while maintaining gluten-free certification. Ideal for sensitive skin types seeking hypoallergenic color cosmetics.
Eye Shadow
Loose mineral eye shadows avoid cake-forming ingredients that cause irritation. Available in basic and deluxe brush kits, these paraben-free formulas offer buildable coverage with natural pigments suitable for chemically sensitive users.
Concealer
Mineral-based concealers provide skin-toned coverage without nano-particles or synthetic additives. Formulated for sensitive areas around eyes and face, these gluten-free products meet strict safety standards for reactive skin types.
Brushes
Basic and deluxe brush sets designed for precise application of loose mineral cosmetics. Synthetic bristles ensure cruelty-free use while maintaining professional quality for both casual and detailed makeup application.
Play Makeup Sets
Handmade play makeup sets for children aged 3-7 use food-grade ingredients. Free from synthetic dyes and harmful chemicals, these educational toys introduce safe beauty practices through imaginative play without skin irritation risks.
People
Marj Melchiors
Founder
Former interior designer turned entrepreneur who established Earth's Beauty in 2000. Pioneered minimalist cosmetic formulations after customer requests for safer products. Leads the company's ethical production standards and ingredient transparency initiatives.
Marissa
Spokes Model
Second-generation team member who joined Earth's Beauty operations while serving as brand representative. Combines youthful perspective with family commitment to natural beauty standards through product development and customer engagement.
Questions
Are Earth's Beauty products truly gluten-free?
Yes, all our products are certified gluten-free by independent laboratories.
Do you test products on animals?
No, we guarantee no animal testing occurs at any production stage.
What makes your makeup suitable for sensitive skin?
We use minimal ingredients like arrowroot base and avoid common irritants.
Do you offer international shipping?
Yes, we ship globally with options for tracked delivery.
What is the return policy?
Contact our team directly for return authorization and instructions.
Are your packaging materials eco-friendly?
Yes, we prioritize recyclable and sustainable packaging solutions.
