Destination Worcester

Destination Worcester is a dynamic convention and visitors bureau representing 35 cities and towns in Central Massachusetts. Established in 2015, we are governed by a 28-member Board of Directors composed of tourism and hospitality professionals. Our primary mission is to drive promotional investments that increase regional tourism revenue, leveraging the area's rich colonial history, cultural attractions, and natural resources. With tourism as Massachusetts' third-largest industry, our region generates over $570 million in economic impact annually. We collaborate with key stakeholders to promote iconic destinations like Old Sturbridge Village, Southwick's Zoo, and the Worcester Art Museum, while supporting local businesses through marketing campaigns and media exposure.

Our team combines deep regional expertise with strategic partnerships to position Central Massachusetts as a premier travel destination. We provide comprehensive visitor resources including event calendars, lodging guides, and mobile applications to enhance the traveler experience. Through advocacy and community engagement, we work to sustain and grow the visitor economy for the benefit of all regional stakeholders. Our operations are guided by data-driven insights and industry best practices to ensure effective tourism development. As a trusted resource, we facilitate connections between visitors and the region's diverse offerings, from historic sites to outdoor recreation.