Business Details
34 Years
experience
Award-Winning Marketing & Communications Agency
At Moxley Carmichael, we combine expertise with collaborative innovation to deliver exceptional marketing and communications solutions. Since our founding in 1992 as Moxley Carmichael, we have established ourselves as one of Tennessee's leading public relations and marketing firms. Our team of seasoned professionals specializes in crafting strategic campaigns that break silos, captivate audiences, and produce measurable results. We offer a comprehensive suite of services including brand development, media relations, digital marketing, and creative design. Our approach focuses on understanding each client's unique needs to create tailored solutions that drive engagement and loyalty.With a legacy of excellence and a modernized service offering since our 2023 rebranding, we bring both experience and fresh perspectives to every project. Our commitment to ethical practices, creative curiosity, and client success has earned us long-standing relationships with local, regional, and national organizations. We pride ourselves on being an extension of our clients' teams, providing the bench strength needed to execute complex communications strategies. Our five guiding Maxims ensure we maintain integrity and enthusiasm in all our work. Whether launching new brands or refining existing ones, we're dedicated to telling stories that resonate and deliver wow-worthy outcomes.
Services
Public Relations
Brand Strategy
Digital Marketing
Media Relations
Creative Design
Website Development
Social Media Management
Advertising Campaigns
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of proven expertise in marketing and public relations.
- Our team provides comprehensive, omnichannel communications strategies tailored to client needs.
- We combine legacy experience with modern marketing innovations since 2023.
- Our creative approach consistently delivers award-winning campaigns and measurable results.
- We act as an extension of your team with dedicated bench strength and resources.
Services
Public Relations
Our public relations services build brand credibility through strategic media outreach, crisis communications, and relationship cultivation with key stakeholders. We develop comprehensive PR campaigns that enhance visibility and manage reputation across traditional and digital platforms. With decades of media relations experience, we secure meaningful coverage that aligns with client objectives.
Brand Strategy
We create cohesive brand identities that resonate with target audiences through comprehensive brand strategy development. Our approach includes market research, positioning analysis, and identity creation that establishes lasting brand recognition. From logo design to brand guidelines, we ensure consistent messaging across all touchpoints to strengthen market presence.
Digital Marketing
Our digital marketing solutions combine SEO, SEM, and social media strategies to maximize online visibility and engagement. We develop data-driven campaigns that improve website traffic, generate leads, and convert digital interactions into measurable business outcomes. Continuous performance analysis ensures optimal return on marketing investments.
Creative Design
We produce visually compelling creative assets including logos, marketing collateral, and digital content that align with brand identity. Our design team combines artistic excellence with strategic messaging to create materials that capture attention and communicate key brand values effectively across multiple formats.
Website Development
We build user-friendly, responsive websites that drive conversions through intuitive navigation and strategic content placement. Our development process focuses on creating digital experiences that reflect brand identity while optimizing for search engines and mobile accessibility to maximize online effectiveness.
People
Moxley Carmichael
Founder
Established the agency in 1992, laying the foundation for its reputation as Tennessee's leading PR firm through strategic vision and industry expertise.
Lauren Miller
Chief Executive Officer
Oversees agency strategy and operations with extensive experience in marketing leadership, driving growth and maintaining client relationships since the 2022 leadership transition.
Scott Bird
Chief Operating Officer
Manages day-to-day operations with a focus on process optimization and team development, ensuring efficient delivery of high-quality client services.
Charley Sexton
Chief Creative Officer
Leads creative direction with award-winning design expertise, maintaining the agency's reputation for innovative visual communications and brand development.
Debbie McCarter
Licensed Professional
Recognized for professional achievement through licensure, contributing specialized expertise in communications strategy and client service delivery.
Questions
What services does MoxCar offer?
MoxCar provides public relations, brand strategy, digital marketing, media relations, creative design, website development, social media management, and advertising campaigns tailored to client needs.
How long has MoxCar been in business?
Our agency has operated since 1992 under the Moxley Carmichael name before rebranding to MoxCar Marketing + Communications in 2023.
What industries do you work with?
We serve diverse sectors including nonprofits, education, healthcare, government, and private businesses across local, regional, and national levels.
Do you serve clients outside Tennessee?
While based in Knoxville, TN, we work with organizations nationwide through our comprehensive digital and communications capabilities.
How do you approach client projects?
We begin by understanding your goals, then create customized strategies combining traditional PR with modern marketing techniques for measurable results.
