Business Details
41 Years
experience
Strategic Marketing Solutions for Industry Leaders
Media Logic has been delivering strategic marketing solutions for over four decades, specializing in financial services, healthcare, and B2B sectors. Our deep industry expertise allows us to speak our clients' language immediately, implementing proven strategies to address complex challenges. We offer fully integrated services including branding, demand generation, customer retention, and digital innovation.Our team combines creative excellence with data-driven insights to drive measurable results. With long-standing relationships with industry leaders, we adapt to market changes while maintaining a focus on innovation and client satisfaction. Our approach emphasizes personalized attention, transparency, and building trust through consistent delivery of high-impact solutions.
Services
Financial Services Marketing
Healthcare Marketing
B2B Marketing
Branding Solutions
Digital Campaigns
Audience Segmentation
Creative Development
Marketing Automation
Details
- Year established: 1985
Highlights and features
- 40+ years of specialized expertise in financial services, healthcare, and B2B marketing
- Proven track record with industry-leading clients for over two decades
- Integrated approach combining branding, digital innovation, and campaign execution
- Award-winning creative solutions backed by data-driven analytics
- Dedicated team of specialists with deep industry knowledge and technical proficiency
What people say
Over-deliver with creative solutions
Strong client relationships
Industry-leading expertise
Innovative thinkers
Collaborative partner
Services
Financial Services Marketing
Specialized marketing solutions for financial institutions, including co-brand card campaigns, product marketing, and customer retention strategies. We leverage deep industry knowledge to create targeted campaigns that drive acquisition and engagement. Our approach combines data analytics with creative execution to deliver measurable results for banks, credit unions, and payment providers.
Healthcare Marketing
Comprehensive marketing services for healthcare providers and insurers, focusing on Medicare Advantage, hospital marketing, and health plan campaigns. We develop strategic messaging that resonates with target audiences while navigating complex regulatory environments. Our solutions include brand development, digital campaigns, and patient engagement initiatives that improve market penetration and brand awareness.
B2B Marketing
Integrated B2B marketing solutions that combine account-based strategies with revenue operations expertise. We create targeted campaigns that align with sales objectives, utilizing marketing automation and data analytics to drive lead generation and conversion. Our approach focuses on building brand authority and demonstrating ROI through measurable business outcomes.
Digital Campaigns
Full-service digital marketing solutions including SEO, paid search, social media, and programmatic advertising. We develop data-driven campaigns that optimize digital channels for maximum engagement and conversion. Our team utilizes advanced analytics tools to track performance metrics and continuously refine strategies for improved ROI across all digital platforms.
Creative Development
End-to-end creative solutions from concept development to final execution across multiple media formats. Our team of award-winning creatives produces compelling visual identities, broadcast content, and digital assets that align with brand strategy. We combine artistic excellence with strategic messaging to create impactful communications that resonate with target audiences.
People
David Schultz
Founder & CEO
With over 30 years leading Media Logic, David combines strategic vision with operational excellence. He prioritizes client relationships and maintains a strong company culture focused on integrity and innovation.
Denise Carney-Jones
Group Director, Healthcare Practice
27+ year veteran with extensive healthcare marketing experience. She leads cross-functional teams to deliver innovative solutions while managing complex client relationships across the healthcare sector.
Nicole Johnson
Group Director, Financial Services
Brings deep financial services expertise as a strategic leader. She balances competing priorities to deliver effective marketing solutions for major financial institutions and payment providers.
Peter Dean
Director of ABM and RevOps
Marketing technology specialist with expertise in sales alignment and data-driven strategies. He develops comprehensive growth plans that integrate marketing automation and revenue operations for B2B clients.
Angela Chiuchiolo
Director of Digital Strategy
Digital marketing leader with extensive experience in analytics and online campaign optimization. She drives digital transformation initiatives and develops strategic approaches to emerging marketing technologies.
Questions
What industries does Media Logic specialize in?
We specialize in financial services, healthcare, and B2B marketing, with deep expertise in co-brand card programs, Medicare Advantage campaigns, and technology-driven B2B solutions.
How long has Media Logic been in business?
Media Logic has been delivering marketing solutions since 1985, with our team maintaining long-term relationships with industry-leading clients across multiple sectors.
What sets Media Logic apart from other agencies?
Our industry specialization, integrated service model, and focus on measurable business outcomes differentiate us. We combine creative excellence with data-driven strategies and deep domain expertise.
Do you work with national or international clients?
While based in Albany, NY, we serve clients nationwide and have experience working with global brands through our network of partners and digital capabilities.
What marketing technologies do you use?
We utilize advanced marketing technologies including CRM systems, marketing automation platforms, and analytics tools to optimize campaign performance and measure ROI.
How do you measure campaign success?
We use comprehensive analytics and reporting tools to track KPIs aligned with business objectives, including conversion rates, customer acquisition costs, and ROI metrics.
