Business Details
We are Surf Ride, a family-owned surf retail institution established in 1974 by twin brothers Bill and Richard Bernard. With over 45 years of expertise, we have grown from a small adobe building in Oceanside to becoming Californias premier surf destination. Our commitment to the surf community is rooted in authenticity, as we are among the last surviving core family-owned surf shops in America. We specialize in curating the highest-quality surfboards, wetsuits, and apparel, ensuring every product meets rigorous standards for performance and durability. Our team, led by CEO Josh Bernard and master shaper Dustin Bernard, combines generational knowledge with innovative approaches to serve surfers of all levels. We prioritize personalized service, whether through custom board shaping, surf lessons, or expert advice tailored to individual needs.
Our Surf Camp program has taught thousands of children the fundamentals of surfing in a safe, supportive environment. We maintain transparency in all operations, from sourcing ethically made products to hosting community events that foster connections among local surfers. Our two locations in Oceanside and Solana Beach are designed to provide immersive experiences, featuring extensive inventories and knowledgeable staff who live the surf lifestyle. We measure success by the trust our customers place in us, reflected in repeat business and multi-generational loyalty. Our mission remains unchanged: to empower surfers with the tools and knowledge to enjoy the ocean fully while preserving the culture that defines our sport.
Our Surf Camp program has taught thousands of children the fundamentals of surfing in a safe, supportive environment. We maintain transparency in all operations, from sourcing ethically made products to hosting community events that foster connections among local surfers. Our two locations in Oceanside and Solana Beach are designed to provide immersive experiences, featuring extensive inventories and knowledgeable staff who live the surf lifestyle. We measure success by the trust our customers place in us, reflected in repeat business and multi-generational loyalty. Our mission remains unchanged: to empower surfers with the tools and knowledge to enjoy the ocean fully while preserving the culture that defines our sport.
Highlights and features
- We bring 45+ years of surf retail expertise and generational knowledge to every customer interaction.
- We operate as one of the last family-owned surf shops in America, ensuring authentic, community-focused service.
- We maintain the largest surfboard selection in California, including custom hand-shaped epoxy boards.
- We offer transparent, guaranteed quality in all products, with no markdowns or artificial pricing strategies.
- We provide direct access to master shapers and surf instructors with decades of hands-on experience.
Services
Surf Camp
Our summer Surf Camp teaches children aged 5-14 the fundamentals of surfing in a safe, structured environment. Led by experienced instructors, the program emphasizes ocean safety, board handling, and environmental awareness. Participants gain confidence in the water while building lifelong skills in a fun, supportive atmosphere.
Board Rentals
We offer a diverse fleet of rental boards, including foam models for beginners and custom epoxy shapes for advanced surfers. Our rentals are maintained to strict quality standards, ensuring optimal performance for all skill levels. The service provides flexible daily or weekly options for visitors and locals alike.
Custom Shaping
Through SR/MFG, our in-house shaping room led by Dustin Bernard creates bespoke surfboards tailored to individual needs. Each board is handcrafted using premium materials and personalized design input from the customer. This service ensures surfers receive equipment optimized for their specific size, skill level, and surfing style.
Retail Store
Our Oceanside and Solana Beach locations feature extensive inventories of surfboards, wetsuits, and apparel from top brands. Staffed by knowledgeable surfers, the stores provide personalized fitting services, product demonstrations, and expert advice to help customers make informed purchasing decisions.
Surf Lessons
We offer private and group lessons for all ages and skill levels, taught by certified instructors with extensive ocean experience. Lessons focus on technique development, safety protocols, and reading wave conditions. Our structured curriculum ensures measurable progress for every student.
