Business Details
39 Years
experience
Your Trusted Marketing Partner in Dayton, OH
Marketing Options has been a trusted partner for B2B manufacturing companies since 1987, specializing in empowering foundry industry clients with comprehensive marketing solutions. Under the leadership of Rob and Carol Betts, our team combines decades of experience in marketing and design to deliver tailored strategies that drive growth. We offer a full spectrum of services, including branding, digital marketing, 3D technical animation, and international market expansion, all produced 100% in-house at our Dayton, Ohio facility. As a Woman-Owned Small Business listed on SAM.gov, we prioritize quality, innovation, and client success through proven methodologies and cutting-edge technologies like virtual reality.Our commitment to excellence is demonstrated through long-term client relationships and measurable results, including increased online visibility, successful export initiatives, and award-winning campaigns that position clients for global competitiveness.
Services
3D Modeling
Advertising
App Development
Branding
Digital Marketing
Government Contracting
International Marketing
Logo Design
Marketing Consulting
Technical Animation
Details
- Year established: 1987
Highlights and features
- 30+ years of specialized experience in B2B manufacturing marketing
- Exclusive focus on foundry industry challenges and opportunities
- 100% Made in USA production with Ohio-based partners
- Proven virtual reality demonstration capabilities for equipment sales
- Award-winning international market expansion expertise
Associations and certifications
- Woman-Owned Small Business (WOSB)
What people say
Quantifiable results
Award-winning campaigns
Technical expertise
Global success
Exceptional support
Services
3D Modeling
Our 3D modeling and technical animation services create detailed visual representations of complex manufacturing processes and equipment. Using advanced software like Autodesk 3D Studio Max and Blender, we produce high-quality animations that explain technical concepts more effectively than text alone. These visual solutions increase engagement metrics by up to 300% through enhanced email open rates, website traffic, and client retention.
Digital Marketing
We develop comprehensive digital marketing strategies that combine email campaigns, social media, and SEO to boost client visibility. Our data-driven approach delivers 60% cost savings compared to traditional methods while generating three times more leads. Services include e-newsletters, online publications, and multilingual websites that consistently exceed industry benchmarks for open rates and conversion metrics.
Branding
Our branding solutions create distinctive market identities through logo design, collateral materials, and strategic positioning. We develop cohesive brand systems that communicate technical expertise and unique selling propositions. Clients report measurable improvements in search engine rankings and customer engagement after implementing our branding strategies, which integrate seamlessly across both digital and print platforms.
International Marketing
We specialize in helping manufacturing companies expand into international markets through comprehensive strategies that include export documentation, multilingual websites, and trade show support. Our expertise in securing export grants and developing localized marketing materials has successfully positioned clients in Mexico, South America, and Europe, with documented increases in global sales and market penetration.
Technical Photography
Our commercial photography services capture manufacturing processes and equipment in high-resolution detail. Using professional equipment and Adobe Photoshop expertise, we produce images optimized for both digital and print use. The service includes comprehensive photo database management, ensuring easy access to marketing assets while maintaining consistent visual quality across all client materials.
People
Rob Betts
Co-Founder
Rob Betts brings decades of marketing experience serving Fortune 500 companies. As co-founder of Marketing Options, he specializes in developing strategic marketing solutions for B2B manufacturing clients.
Carol Betts
Co-Founder
Carol Betts co-founded Marketing Options with expertise in design and marketing strategy. She leads initiatives that combine creative excellence with technical precision for manufacturing industry clients.
Questions
What industries do you specialize in?
We specialize in serving B2B manufacturing companies within the foundry industry, including metalcasting, plastics, and automation sectors.
How do you measure marketing success?
We use verifiable metrics including website analytics, email open rates, conversion rates, and sales growth to track and optimize campaign performance.
Can you help with international expansion?
Yes, we provide comprehensive international marketing services including export documentation, multilingual websites, and global trade show support.
What technology services do you offer?
We offer 3D technical animation, virtual reality demonstrations, mobile app development, and responsive website design tailored to manufacturing clients.
Are you a certified woman-owned business?
Yes, we are certified as a Woman-Owned Small Business (WOSB) with an active SAM.gov listing.
