Business Details
32 Years
experience
Custom Plush Toys & Licensed Merchandise Manufacturer
Founded in 1994, our company has spent three decades establishing itself as a leader in plush toy design and manufacturing. We combine traditional craftsmanship with modern innovation to create high-quality products that resonate with collectors, gifters, and fans worldwide. Our team collaborates closely with major retailers and brands to develop custom solutions that align with market trends while maintaining ethical production standards.With over 15,000 products in our portfolio, we specialize in licensed merchandise, promotional items, and exclusive collections that deliver both emotional value and commercial success. Our commitment to excellence extends to every aspect of operations, from material sourcing to final quality checks, ensuring each product meets rigorous safety and durability requirements.
Services
Custom Plush Manufacturing
Licensed Merchandise Production
Promotional Product Design
OEM Stuffed Animals
IP Development Services
Seasonal Novelties
Blind-Pack Collections
Memory Foam Plush
Sequined Plush
Water Effects Plush
Details
- Year established: 1994
Highlights and features
- 30+ years of experience in plush toy manufacturing
- Innovative product lines like Surprizamals and Squeezamals
- Ethical production with rigorous quality control
- Collaborative approach with major retail partners
- In-house IP development and OEM capabilities
What people say
Exceptional product quality
Innovative design concepts
Reliable manufacturing partner
Strong trend awareness
Professional service
Services
Custom Plush Manufacturing
We create bespoke plush toys tailored to client specifications, combining premium materials with innovative design techniques. Our process includes concept development, prototype creation, and large-scale production while maintaining strict quality control. Ideal for retailers seeking exclusive products that align with current market trends and consumer preferences.
Licensed Merchandise Production
Specializing in officially licensed plush items for entertainment properties and brands, we handle all aspects from design approval to final manufacturing. Our expertise ensures compliance with licensing standards while delivering products that capture the essence of the original intellectual property.
Promotional Product Design
Developing branded plush items for marketing campaigns, including gift-with-purchase programs and promotional premiums. We create cost-effective solutions that maintain visual appeal while meeting budgetary requirements for large-scale distribution through retail and digital channels.
OEM Stuffed Animals
Full-service OEM production for retailers and companies seeking custom-branded plush products. Our capabilities include mascot creation, event-specific merchandise, and value-added items that enhance customer engagement and brand recognition across multiple market segments.
IP Development Services
Creating proprietary plush lines like Surprizamals and Squeezamals that combine unique features with marketable themes. Our in-house design team develops trend-forward concepts that offer retailers exclusive products with strong consumer appeal and repeat purchase potential.
People
David Socha
CEO
With a career spanning four decades in the toy industry, David founded BHTB in 1994 after working at Applause, a leading 90s toy company. He brings extensive expertise in plush product development and business strategy to drive innovation and quality.
Randy Clark
President
Joining BHTB directly after college, Randy has progressed through various roles to become President. He focuses on product innovation and business development, leveraging his deep understanding of global toy markets to expand the company's reach and capabilities.
Questions
What types of plush products do you create?
We produce custom plush toys, licensed merchandise, promotional items, and innovative collections like Surprizamals and Squeezamals for retailers and brands worldwide.
Can you develop custom designs for specific brands?
Yes, our team specializes in creating custom plush solutions tailored to brand requirements, including licensed characters, mascots, and exclusive collections.
What is your production capacity?
With decades of experience, we handle large-scale production runs while maintaining quality control through our established manufacturing processes and partnerships.
Do you work with international clients?
We collaborate with companies globally, providing design, production, and logistics support for international retailers and brand partners.
What makes your plush products unique?
Our products feature innovative materials and designs like memory foam, sequined effects, and water-based visuals, combined with traditional plush craftsmanship.
How do you ensure product safety?
All products undergo rigorous safety testing to meet international standards, with compliance documentation available for regulatory requirements in target markets.
