Off Madison Ave

Business Details

Your Trusted Marketing & PR Partner in Tempe, AZ

Off Madison Ave is a global creativity collective dedicated to transforming brands, shifting consumer behavior, and delivering measurable success. Founded on the principle that critical thinking and strategic insight outperform algorithmic shortcuts, we blend technology with human ingenuity to decode complex market dynamics. Our team of seasoned strategists, creatives, and technologists specializes in brand strategy, media planning, and behavior-driven marketing campaigns tailored to diverse industries. With expertise in AI-powered marketing solutions and full-funnel media management, we serve clients ranging from Fortune 500 companies to emerging brands. Our accolades include global creative recognition and partnerships with industry leaders like adidas, Nikon, and Apple.

Headquartered in Tempe, Arizona, we operate as an extension of our clients' teams, combining data-driven decision-making with innovative storytelling. Our leadership team brings decades of experience in behavioral economics, public relations, and cross-channel campaign execution. We prioritize measurable outcomes, evidenced by client testimonials highlighting our ability to redefine brand perception and drive sustainable growth. Through thought leadership initiatives and a commitment to challenging assumptions, we position ourselves as trusted advisors in an increasingly automated marketing landscape.

Services

Brand Strategy Media Planning Public Relations Digital Campaigns Creative Development AI Marketing Behavioral Analysis Content Creation Event Planning Data Analytics

Details

Year established: 2025

Highlights and features

We combine behavioral economics with AI-powered marketing for actionable insights
Our team includes globally recognized speakers and authors in marketing innovation
Award-winning campaigns for Fortune 500 clients across 21 countries
Proven expertise in integrated omni-channel campaign execution
Leadership with UN and World Economic Forum advisory experience

What people say

Strategic expertise Measurable results Innovative approach Global recognition Award-winning campaigns

Website

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Services

Brand Strategy

Our brand strategy services combine behavioral economics with market analysis to create positioning that drives consumer action. We develop comprehensive frameworks that align brand identity with target audience psychology, ensuring consistency across all touchpoints. Clients benefit from measurable outcomes through continuous performance optimization.

Media Planning

We create data-driven media plans that maximize ROI across digital and traditional channels. Our approach integrates audience segmentation with platform-specific tactics to ensure message relevance. Real-time analytics enable agile adjustments to campaign performance metrics throughout execution phases.

Public Relations

Our PR solutions focus on building brand credibility through strategic communications and media relations. We develop narrative frameworks that resonate with target audiences while maintaining alignment with business objectives. Crisis communications planning ensures preparedness for reputation management scenarios.

AI Marketing

Leveraging AI-powered tools, we enhance marketing effectiveness through predictive analytics and audience behavior modeling. Our technology stack enables personalized content delivery at scale while maintaining human oversight for strategic decision-making. This hybrid approach optimizes campaign performance without sacrificing creativity.

Creative Development

We produce engaging creative assets across multiple formats including video, animation, and print. Our creative process begins with strategic briefs aligned to campaign objectives, ensuring visual elements support core messaging. Scalable production capabilities accommodate both localized and global campaign requirements.

People

Roger Hurni

Founder and Chief Brand Strategist

Globally recognized behavioral marketing expert and author of 'Outthink. Outperform.' Develops strategies combining psychology and design thinking. Has presented in 21 countries and earned international creative awards for innovative campaigns.

David Anderson

CEO and Co-Founder

Led five multimillion-dollar acquisitions and served on global advisory boards including EO and LighthousePE. Combines government experience with private sector leadership to drive strategic growth initiatives and high-performance team development.

Keri Bieber

Media & Innovation Director

Media strategy expert with decade of experience in national/international media planning. Former roles at Razorfish and TracyLocke managing campaigns for major brands like Hulu and Yum! Brands. Specializes in data-driven media buying solutions.

Paul Behnen

Creative Director

Award-winning creative leader with 25 years experience at agencies and client-side roles. Cannes-recognized creative director known for innovative campaigns with Fortune 500 companies including Coca-Cola and MasterCard. Specializes in cross-functional team leadership.

Jennifer Ennesser

Strategy Director

Marketing strategist with 20+ years experience across agency and in-house roles. Key team member behind Beats by Dr. Dre launch. Expertise in brand foundation development and cross-industry marketing solutions for clients like Lyft and TruGreen.

Questions

What industries does Off Madison Ave specialize in?

We work across diverse sectors including travel/tourism, consumer goods, technology, and B2B services. Our expertise spans both established Fortune 500 companies and emerging brands seeking market differentiation.

How does your agency incorporate AI into marketing strategies?

We use AI-powered tools for audience behavior analysis and predictive modeling while maintaining human oversight. This hybrid approach enhances campaign effectiveness without compromising creative strategy or brand authenticity.

What sets your PR services apart from competitors?

Our PR approach combines traditional media relations with behavioral insights to create compelling narratives. We emphasize crisis preparedness and long-term reputation management backed by measurable performance metrics.

Can you handle both local and international campaigns?

Yes, we execute campaigns across local, national, and global scales. Our experience includes managing international media buys and developing culturally relevant messaging for diverse markets.

What types of creative services do you offer?

We provide full-service creative development including video production, animation, print materials, and digital assets. Our team creates scalable content solutions tailored to campaign objectives and brand guidelines.

How do you measure campaign success?

We use data-driven metrics aligned with client objectives including engagement rates, conversion tracking, and ROI analysis. Regular reporting includes actionable insights for continuous campaign optimization.