Business Details
Strategic Marketing & Brand Transformation Services
At Mighty Interactive Media, we combine technology with critical thinking to transform brands and drive measurable results. Our team specializes in behavior-based marketing strategies, leveraging insights from behavioral economics, psychology, and design thinking to create impactful campaigns. With expertise in brand strategy, media planning, and public relations, we serve clients across industries, including travel, tourism, and consumer goods.Our approach integrates AI-powered solutions with creative problem-solving to navigate complexity and unlock growth. Recognized globally for innovative work with brands like adidas and LOWA Boots, we prioritize strategic clarity and client collaboration. Our leadership team brings decades of experience in marketing innovation, ensuring every engagement is grounded in data-driven decision-making and tailored to meet evolving market demands.
Services
Brand Strategy
Media Planning
PR Services
Social Media Strategy
Data-Driven Marketing
Highlights and features
- We offer 25+ years of experience in behavioral marketing strategy.
- Our team implements AI-powered solutions for full-funnel media optimization.
- We specialize in cross-industry brand transformation with measurable outcomes.
- Our work has earned global creative recognition across 21 countries.
- We provide data-driven media planning with international market expertise.
What people say
Strategic expertise
Innovative approach
Measurable results
True partners
Smart strategies
Services
Brand Strategy
Our brand strategy services combine behavioral economics with market analysis to create positioning frameworks that drive consumer action. We develop cohesive brand identities and long-term growth plans tailored to industry-specific challenges. Our approach ensures consistent messaging across all touchpoints while adapting to evolving market dynamics.
Media Planning
We create data-driven media plans that optimize reach and engagement across digital and traditional channels. Our team specializes in international market targeting, programmatic advertising, and cross-platform campaign coordination. Real-time analytics ensure continuous performance optimization for maximum ROI on media investments.
PR Services
Our PR services focus on strategic communications, crisis management, and influencer partnerships. We craft compelling brand narratives and manage media relations to enhance reputation and thought leadership. Services include press campaign execution, stakeholder communications, and digital PR initiatives for both B2B and consumer brands.
Social Media Strategy
We develop integrated social media strategies that build brand communities and drive engagement. Our services include platform-specific content creation, audience analytics, and influencer collaboration programs. We emphasize measurable outcomes through campaign performance tracking and continuous strategy refinement based on behavioral insights.
Data-Driven Marketing
Our data-driven marketing solutions combine AI-powered tools with human analysis to optimize campaign performance. We provide audience segmentation, predictive modeling, and ROI measurement frameworks. This approach enables real-time adjustments and long-term strategy development based on concrete behavioral patterns and market trends.
People
Roger Hurni
Founder
Roger Hurni is a globally recognized behavioral marketing expert and author of 'Outthink. Outperform.' With 20+ years in brand strategy, he has advised Fortune 500 companies and spoken at events in 21 countries. His approach combines behavioral economics with design thinking to drive measurable business outcomes.
David Anderson
CEO
David Anderson co-founded Mighty Interactive Media after leading five multimillion-dollar acquisitions. He chairs LighthousePE's advisory board and previously chaired EO's global board. With experience in federal government roles and high-performance team development, he focuses on strategic growth and operational excellence across the agency's international operations.
Keri Bieber
Media Director
Keri Bieber leads media strategy with 15+ years of experience in national and international media planning. She has managed campaigns for travel and tourism clients across major platforms. Her expertise includes data-driven media buying and strategic development for Fortune 500 brands, ensuring optimal campaign performance and ROI.
Paul Behnen
Creative Director
Paul Behnen brings 25 years of creative leadership experience, having worked with Fortune 500 companies like Coca-Cola and MasterCard. He specializes in cross-functional team building and award-winning campaign development. His approach emphasizes creative critical thinking as the foundation for effective marketing solutions across consumer and B2B sectors.
Jennifer Ennesser
Strategy Director
Jennifer Ennesser has 20+ years of marketing strategy experience, including the launch of Beats by Dr. Dre. She specializes in transforming complex challenges into actionable plans, working with brands like 7-Eleven and GE Appliances. Her expertise spans brand development, market research, and integrated campaign execution across multiple industries.
Questions
What marketing services do you offer?
We provide brand strategy, media planning, public relations, social media campaigns, and data analytics. Our services integrate behavioral insights with AI-powered tools to create measurable marketing outcomes for global clients.
How do you differentiate from other agencies?
We combine behavioral economics with creative problem-solving and AI technology. Our approach focuses on decoding consumer behavior patterns to create campaigns that drive actual behavior change, not just awareness.
Which industries do you specialize in?
We work across travel, tourism, consumer goods, and B2B sectors. Our team has specific expertise in outdoor brands, hospitality, and technology-driven marketing solutions for both domestic and international markets.
How do you use AI in marketing?
Our LighthousePE platform uses AI for audience segmentation, predictive modeling, and campaign optimization. We combine these insights with human expertise to create strategies that balance technological efficiency with creative innovation.
Can you handle international campaigns?
Yes, our team manages media planning and PR initiatives across international markets. We have experience executing campaigns in 21 countries with localized strategies that maintain brand consistency across cultural and regional differences.
How do you measure campaign success?
We use a combination of behavioral metrics, ROI analysis, and brand health tracking. Our reporting framework combines real-time analytics with long-term brand equity measurements to demonstrate both immediate impact and sustained growth.
