Business Details
50+ Years
experience
Your Trusted Partner for Residential Signage Solutions
Arrow Graphics has been a leader in residential signage solutions since 1974, founded by William C. Plate to revolutionize wayfinding systems for growing communities. Our proprietary Route Algorithm strategically connects digital marketing with physical signage to drive homebuyer traffic through weekend directional signs, permanent offsite signage, and branded marketing platforms. With 8 regional offices nationwide and decades of experience serving home builders, we manage every aspect of signage programs from design and permitting to installation.Our team of experts delivers comprehensive solutions that integrate all sign types, eliminating multi-vendor challenges while enhancing community visibility. Backed by 40+ years of industry expertise and relationships with municipalities across Arizona and Colorado, we focus on creating cohesive branding experiences that convert exploration into home sales. Our consultative approach ensures tailored strategies that reflect client goals while maintaining cost-effective, technology-driven systems that boost economic growth for communities.
Services
Weekend Directional Signs
Permanent Offsite Signs
Signage Strategy
Wayfinding Systems
Branded Marketing Platforms
Details
- Year established: 1974
Highlights and features
- We offer 40+ years of specialized experience in home builder signage solutions
- Our proprietary Route Algorithm optimizes weekend directional sign effectiveness
- We provide comprehensive end-to-end signage management from design to installation
- We maintain strong government relationships in Arizona and Colorado markets
- Our national footprint supports multi-region development projects
Services
Weekend Directional Signs
Our weekend directional signs guide homebuyers through four discovery stages: linking digital marketing to physical presence, directing from key origin points, qualifying audiences with pricing filters, and creating emotional connections through lifestyle cues. This strategic approach increases visibility for new developments during peak home shopping hours. Our proprietary Route Algorithm ensures optimal placement for maximum buyer engagement.
Permanent Offsite Signs
We design and install permanent offsite signage that works with weekend directional programs to create cohesive branding. Our team identifies priority locations, negotiates landowner leases, and manages right-of-way usage for long-term visibility. These signs serve as consistent market anchors that complement temporary weekend signage campaigns. Our comprehensive approach ensures all sign types work together for maximum effectiveness.
Signage Strategy
Our consultative approach develops customized signage programs covering design, layout, mapping, permitting, and installation. We help clients determine optimal solutions for delivering marketing messages while increasing home sales. Our strategic planning considers both digital burnout trends and outdoor advertising effectiveness. We provide complete program management from concept to completion.
Wayfinding Systems
We create experiential wayfinding systems that enhance visitor engagement while driving economic growth. Our solutions combine branding, design, and technology to create smarter navigation experiences. Systems include digital integration and interactive elements that reduce implementation costs. We provide ongoing assessments to ensure continued effectiveness.
Branded Marketing Platforms
Our branded marketing platforms integrate all signage elements into cohesive community identities. We develop strategic branding that connects weekend directional signs with permanent installations for consistent messaging. Platforms include lifestyle-oriented design elements that create emotional connections with potential buyers. Our approach ensures brand consistency across all physical touchpoints.
People
Eleanor Hayzlett
CEO
Eleanor Hayzlett brings 15+ years of wayfinding expertise to Arrow Graphics, combining marketing experience with graphic design knowledge. She graduated Cum Laude from University of Colorado Denver with a Communications degree and previously served as Western Region Marketing & Sales Manager.
Grant Hayzlett
President
Grant Hayzlett leads strategic vision development at Arrow Graphics with 20+ years of entrepreneurial experience across three industries. A University of Colorado Communications graduate, he specializes in civic wayfinding systems and serves on multiple planning associations while managing nationwide project implementations.
Questions
What makes Arrow Graphics different from other sign companies?
We offer comprehensive signage management that eliminates multi-vendor challenges by handling all aspects from design to installation.
How do weekend directional signs improve home sales?
Our proprietary Route Algorithm strategically guides buyers through four discovery stages while integrating with permanent signage systems.
Do you handle permitting for signage installations?
Yes, our team manages all permitting requirements and right-of-way negotiations as part of our comprehensive service package.
What areas do you serve?
While headquartered in Colorado with Arizona operations, we support home builders nationwide through our 8 regional offices.
Can you help with both temporary and permanent signage?
We specialize in integrating weekend directional signs with permanent offsite signage for cohesive marketing campaigns.
How do you measure signage effectiveness?
We focus on home sales conversion rates rather than just sign quantities, tracking how our systems increase traffic to sales offices.
