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Business Details
37 Years
experience
Custom Eyewear & Prescription Lenses in Kansas City
Brookside Optical, a family-owned business established in 1989, has redefined eyewear shopping in Kansas City through innovation and personalized service. Our founder Leon Butler identified a gap in the market for unique, custom-designed eyewear and built a reputation for fitting clients with challenging prescriptions. With locations in Overland Park, Prairie Village, and Shawnee, we combine cutting-edge technology with a personal touch, operating one of the most advanced on-site labs in the industry.

Our team of experts brings decades of experience in lens manufacturing, frame styling, and optical testing, ensuring every client receives tailored solutions. We specialize in hard-to-fit cases and offer exclusive designer collections unavailable elsewhere in the region. Our commitment to quality craftsmanship and customer satisfaction has made us a trusted name in vision care for over 35 years.
Services
Prescription Lenses Designer Eyewear Custom Frame Fittings On-Site Lab Services Insurance Assistance Lens Replacement Frame Adjustments Vision Consultations
Details
  • Year established: 1989
Highlights and features
  • We offer over 45 years of expertise in custom eyewear solutions
  • Our on-site lab ensures precise, personalized craftsmanship
  • Specialize in hard-to-fit prescriptions and unique designer frames
  • Family-owned with three convenient Kansas City locations
  • Expert team with decades of combined optical industry experience
Services
Prescription Lenses
Our precision prescription lenses are crafted in-house using advanced technology for optimal clarity. We specialize in complex prescriptions requiring specialized manufacturing techniques. Each pair undergoes rigorous quality checks to ensure perfect vision correction tailored to individual eye anatomy.
Designer Eyewear
We curate exclusive collections from international designers like Anne et Valentin and Maui Jim. Our selection features unique styles unavailable in mainstream optical stores. Our experts help clients find frames that complement facial features while meeting technical vision requirements.
On-Site Lab Services
Our state-of-the-art lab handles complex customizations and repairs. We accommodate special requests for frame modifications and lens treatments. This capability allows faster turnaround times and ensures quality control throughout the manufacturing process.
Hard-to-Fit Solutions
We specialize in challenging cases requiring unconventional frame and lens combinations. Our team has perfected techniques for fitting patients with irregular prescriptions or facial structures. This expertise includes specialized lens materials and adaptive frame designs.
Insurance Assistance
We help maximize out-of-network insurance benefits through detailed claims processing. Our staff works with major providers to secure reimbursements for eyewear purchases. We provide itemized receipts and documentation to facilitate insurance claims.
People
Leon Butler
Owner
With 45+ years in eyewear manufacturing and design, Leon founded Brookside Optical in 1989. He pioneered custom solutions for complex prescriptions and built the company's renowned on-site lab.
Joe Alvarez
Optical Specialist
A skilled optician since 2007, Joe excels in frame selection and lens technology. He provides personalized fittings and educates clients on premium eyewear options and care techniques.
Brianna Butler
Optical Consultant
Joining full-time in 2018 after years of hands-on experience, Brianna offers expertise in modern eyewear trends and business operations. She combines fresh perspective with family optical legacy.
Nick Alvarez
Lab Technician
With 20 years in optical labs and testing, Nick specializes in precision lens manufacturing. His technical expertise ensures perfect fit and function for complex eyewear prescriptions.
Joe Bergman
Senior Technician
A former LensCrafters lab expert since 2014, Joe brings national award-winning craftsmanship to our custom eyewear production. His technical precision guarantees optimal vision correction outcomes.
Questions
Do you accept vision insurance?
We work with all major out-of-network providers including VSP, EyeMed, and Cigna. We provide itemized receipts to help maximize your reimbursement benefits.
Can you help with difficult prescriptions?
Yes, we specialize in complex prescriptions requiring specialized lenses and frame adaptations. Our team has over 45 years of experience in challenging vision correction cases.
What makes your eyewear unique?
We offer exclusive designer collections from international brands not available in typical optical stores, combined with custom modifications to ensure perfect fit and function.
Do you have on-site repair services?
Our in-house lab handles most repairs and adjustments immediately. We can fix broken frames, replace lenses, and perform precision adjustments while you wait.
How long does custom work take?
Most custom orders complete in 3-5 business days thanks to our on-site lab. We often provide temporary eyewear solutions during production periods.