Business Details
39 Years
experience
Your Trusted Real Estate Partner in Western Massachusetts
Park Square Realty has been a trusted name in Western Massachusetts real estate since 1987. Founded by Carolyn Cassell-Coughlen, Kate Cheever, and Jeanne Mitchell, the company is now led by Ted Cassell, who joined as an agent in 1994 and acquired ownership in 2001. Our success stems from combining cutting-edge technology with personalized service, ensuring every client receives tailored guidance through their real estate journey. With a team of full-time professionals adhering to the National Association of Realtors' Code of Ethics, we prioritize integrity and expertise in every transaction.Our agents' deep local market knowledge and multilingual capabilities (French, Filipino, Mandarin, Portuguese, Russian, Ukrainian) enable us to serve diverse client needs effectively. By maintaining local ownership, we remain agile in decision-making while consistently exceeding industry productivity benchmarks. Our 35+ year track record of selling over 2,600 properties demonstrates our commitment to achieving optimal outcomes for home buyers and sellers across Western Massachusetts and Northern Connecticut.
Services
Buyer Representation
Seller Marketing
Home Valuation
Relocation Services
Rental Division
Details
- Year established: 1987
Highlights and features
- Locally owned since 1987 with deep market expertise
- Multilingual agents serving diverse international clients
- Advanced technology streamlining real estate transactions
- Proven track record of 2,600+ properties sold
- Ethical practices guided by Realtor Code of Ethics
Associations and certifications
- National Association of Realtors
What people say
Readily available
Kept us informed
Went the extra mile
Most honest Realtors
Professional service
Services
Buyer Representation
Our agents provide comprehensive buyer representation, guiding clients through property searches, mortgage counseling, and transaction negotiations. We offer personalized home search meetings, daily property updates, and professional accompaniment to inspections and closings. Our expertise in local market values ensures clients secure properties meeting their specific needs and budget requirements.
Seller Marketing
Park Square's Seller Advantage Marketing Strategy maximizes property exposure through MLS listings, digital marketing across major platforms, and professional signage. Our proven approach focuses on achieving optimal sale prices while minimizing stress through regular market updates and strategic guidance from experienced real estate professionals.
Home Valuation
We offer free comparative market analyses based on recent sales data, active listings, and pending transactions. This service helps homeowners understand current property values in their specific market area, providing essential insights for successful buying or selling decisions.
Relocation Services
Our relocation specialists support clients with local, in-state, and out-of-state moves. We coordinate property transitions while providing market-specific insights and connecting clients with trusted moving partners to ensure seamless relocations across our service areas.
Rental Division
The Rental Division connects tenants with quality housing options while helping property owners maximize rental income. We manage the leasing process from marketing to tenant screening, ensuring compliance with local regulations and maintaining positive landlord-tenant relationships.
People
Ted Cassell
Owner
Ted Cassell has led Park Square Realty since 2001 after joining as an agent in 1994. With decades of local real estate experience, he maintains the company's founding vision while driving technological innovation and team development to better serve clients.
Questions
How do I start the home buying process?
Contact Park Square Realty for a consultation to discuss your needs, budget, and preferred locations. Our agents will guide you through property searches and mortgage options.
What services do you offer for home sellers?
We provide market analysis, strategic pricing, MLS listings, digital marketing, and negotiation support to help sellers achieve optimal sale terms.
Do you have multilingual real estate agents?
Yes, our team includes agents fluent in French, Filipino, Mandarin, Portuguese, Russian, and Ukrainian to serve diverse client needs.
How can I determine my home's current value?
Request a free comparative market analysis through our website or contact an agent to schedule a property valuation consultation.
What areas do you serve?
We specialize in Western Massachusetts and Northern Connecticut, with expertise in communities like West Springfield, Westfield, Agawam, and Southwick.
Are your agents available evenings and weekends?
Our full-time professionals accommodate client schedules with flexible availability for property showings and consultations.
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