Business Details
26 Years
experience
Trusted Advertising & Marketing Services in Rockford, IL
Heffner Hills Marketing, established in 2000, is a full-service advertising agency based in Rockford, Illinois. Our team of experienced professionals specializes in developing strategic marketing campaigns, media planning, and public relations consulting. We pride ourselves on combining creative excellence with analytical precision to deliver measurable results for our clients. With over two decades of industry expertise, we work closely with businesses to craft tailored advertising solutions that align with their unique goals. Our commitment to maintaining a lean yet resourceful structure ensures agility and personalized service without compromising quality.By fostering collaborative relationships, we position ourselves as an extension of our clients' teams, driving their success through innovative marketing strategies. Our leadership team brings decades of combined experience in media buying, account management, and digital marketing, ensuring comprehensive support across all client projects. We remain dedicated to evolving with industry trends while upholding our core values of integrity, transparency, and client-centric service.
Services
Advertising Campaigns
Media Placement
Public Relations
Social Media Strategy
Website Design
Graphic Design
Details
- Year established: 2000
Highlights and features
- We offer full-service advertising solutions with 24 years of local expertise.
- Our team combines creative innovation with data-driven media planning strategies.
- We maintain a client-centric approach by acting as an extension of your team.
- Our lean structure ensures faster turnaround without compromising resource capabilities.
- We guarantee transparent communication and measurable campaign performance metrics.
Services
Advertising Campaigns
We develop targeted advertising campaigns that combine creative storytelling with strategic media planning. Our approach focuses on delivering measurable results through data-driven decision-making. Clients benefit from our expertise in crafting messages that resonate with their target audiences while optimizing budget allocation across multiple platforms.
Media Placement
Our media buying specialists create budget-sensitive plans for radio, TV, print, and digital platforms. We leverage industry research and negotiation expertise to secure optimal placements. Clients receive comprehensive campaign tracking and performance analysis to ensure maximum return on advertising investment.
Public Relations
We develop newsworthy programs to generate positive media coverage through strategic press relations. Our team creates compelling narratives that enhance brand visibility across print and broadcast channels. Clients receive ongoing media monitoring and reputation management support to maintain favorable public perception.
Social Media Strategy
We create customized social media plans that enable two-way customer engagement while tracking campaign effectiveness. Our approach combines platform-specific expertise with analytics-driven optimization. Clients receive regular performance reports and strategy adjustments to maximize audience reach and conversion rates.
Website Design
In partnership with Blair Marketing, we design functional, visually appealing websites tailored to client needs. Our process includes user experience optimization and responsive design implementation. Clients receive fully hosted solutions with ongoing maintenance support to ensure digital presence effectiveness.
People
Monica Hills
Founder
Monica founded Heffner Hills Marketing in 2000 after 8 years in broadcast advertising sales. She combines creative campaign development with analytical media planning expertise. Her leadership focuses on maintaining client relationships while driving strategic growth initiatives.
Ted Schulz
Account Manager
Ted brings 30+ years of Rockford market expertise in media buying and sales management. He previously held leadership roles at WTVO-TV and radio stations. His client-focused approach emphasizes integrity and measurable business growth outcomes.
Lisa Chatfield
Advertising Executive
Lisa offers 25+ years of experience in radio, TV, and print media. She transitioned from social work to marketing leadership roles. Her expertise includes strategic account management and specialized social media marketing solutions for diverse business sectors.
Kelly Masanz
Director of Marketing
Kelly holds a Master of Arts in Communications and leads marketing strategy development. She joined Heffner Hills Marketing in 2024 after 10 years at WREX-TV. Her background includes economic development and business growth initiatives across Northern Illinois.
Questions
What advertising services do you offer?
We provide full-service advertising including campaign development, media planning, public relations, social media strategy, and website design tailored to your business needs.
How do you measure campaign effectiveness?
We use analytics tools to track engagement metrics, conversion rates, and ROI. Clients receive regular performance reports with data-driven recommendations for optimization.
Do you work with local businesses?
Yes, we specialize in serving Rockford and Northern Illinois businesses while maintaining capabilities for regional and national campaigns through our media partnerships.
What makes your agency different?
Our combination of full-service resources with personalized attention allows faster turnaround and deeper client collaboration compared to larger agencies.
Can you handle digital marketing?
Yes, we offer comprehensive digital solutions including social media strategy, website development, and targeted online advertising campaigns across major platforms.
