Business Details
26 Years
experience
Custom Brand & Graphic Design Services in Syracuse
Founded in 2000, Giansanti Design is a one-person studio dedicated to creating impactful brand and graphic design solutions for clients across education, business, nonprofits, and the arts. With over three decades of experience, I approach each project as a collaborative partnership, prioritizing clarity, accountability, and measurable results. My background in communications management and journalism informs my ability to craft compelling visual narratives that align with clients' missions. I specialize in transforming complex ideas into elegant design solutions, whether through custom brand identity systems, print collateral, or strategic art direction. Clients consistently praise my organizational skills, responsiveness, and ability to deliver high-quality work on schedule and within budget.My design philosophy emphasizes simplicity and purposeno gimmicks, just effective communication. I maintain transparent processes with agreed-upon timelines and costs, ensuring no surprises for clients. My work with Syracuse University, Girl Scouts of NYPENN Pathways, and ProLiteracy demonstrates my commitment to understanding diverse organizational needs. I believe strong design should both inspire and perform, balancing aesthetic appeal with functional effectiveness. Located in Syracuse, NY, I serve local and national clients who value thoughtful, results-driven design.
Services
Brand Design
Graphic Design
Print Collateral
Art Direction
Design Strategy
Details
- Year established: 2000
Highlights and features
- We offer 25+ years of experience in brand and graphic design
- Our one-on-one collaborative approach ensures personalized attention
- We combine journalism background with design expertise for stronger storytelling
- Proven track record with Syracuse University and nonprofit organizations
- We deliver organized, deadline-driven projects with transparent pricing
What people say
Fantastic job
Outstanding printed collateral
Striking original ideas
Immaculately organized
Raises our game
Services
Brand Design
Create cohesive brand identity systems that extend beyond logos to include all customer touchpoints. Develop custom visual guidelines ensuring consistent brand representation across materials. Focus on building recognition and loyalty through strategic design choices that reflect organizational values and mission.
Graphic Design
Design comprehensive print materials including annual reports, brochures, magazines, and promotional items. Leverage decades of experience to transform complex information into visually engaging layouts. Specialize in deadline-driven projects requiring precise coordination with print vendors to ensure quality execution.
Design Strategy
Provide strategic guidance for brand evolution and communication challenges. Offer impartial assessments of existing design approaches and recommend effective solutions. Develop measurable design objectives aligned with organizational goals while maintaining creative integrity throughout the implementation process.
Art Direction
Oversee comprehensive visual storytelling for special projects and campaigns. Coordinate design elements across multiple platforms to create unified messaging. Specialize in complex projects requiring integration of photography, illustration, and typographic systems to achieve specific communication objectives.
Collaborative Process
Implement structured collaboration framework with defined roles and expectations. Establish clear timelines and deliverables while maintaining flexibility for creative exploration. Prioritize regular feedback loops and transparent communication throughout the design process to ensure client satisfaction and project success.
People
Joanna Giansanti
Owner & Designer
Graphic designer with 25+ years experience creating brand identities and print materials. Former communications manager turned business owner. Specializes in nonprofit and education sector design. Holds journalism degree and values storytelling in visual communication. Based in Syracuse, NY.
Questions
What services do you specialize in?
I specialize in brand identity systems, graphic design for print materials, art direction, and design strategy. This includes logos, annual reports, brochures, marketing collateral, and visual communication planning for businesses and organizations.
How long have you been in business?
I've operated Giansanti Design since 2000, though I have over three decades of professional experience in design and communications, including prior work as a communications manager before starting my studio.
What industries do you work with?
I work with diverse clients including education institutions like Syracuse University, nonprofits such as Girl Scouts of NYPENN Pathways, cultural organizations, and small businesses across various sectors.
How does your design process work?
We begin with discovery conversations to understand your needs, then develop concepts, refine designs through feedback cycles, and deliver final materials with clear implementation guidelines. I maintain transparent timelines and budgets throughout the process.
Can you handle urgent projects?
While I prefer firm deadlines with reasonable timelines, I can accommodate occasional rush projects. Please contact me early with urgent requests to discuss availability and timelines.