Business Details
47 Years
experience
Trusted Strategic Communications Services in Lansing, MI
Founded in 1979, Marketing Resource Group has established itself as a leader in strategic communications. Our woman-owned firm specializes in public relations, digital marketing, issue advocacy, and survey research. With decades of experience navigating public and private sector challenges, we deliver measurable results through personalized client relationships. Our team combines deep Michigan political expertise with innovative digital strategies to craft compelling narratives. We maintain certifications as a Women-Owned Small Business through the U.S.Small Business Administration, reflecting our commitment to excellence. Our comprehensive services include media coaching, crisis communications, social media management, and data-driven public opinion research. By integrating traditional PR with modern digital tools, we help clients build lasting reputations and achieve their organizational goals.
Services
Public Relations
Digital Marketing
Issue Advocacy
Survey Research
Creative Services
Details
- Year established: 1979
Highlights and features
- We offer 40+ years of Michigan-focused strategic communications expertise
- Our woman-owned firm maintains federal WOSB certification for government contracts
- We combine political consulting with digital innovation for comprehensive solutions
- Our team includes former government officials with deep policy knowledge
- We guarantee data-driven public opinion research from Michigan's leading survey firm
Associations and certifications
- Women-Owned Small Business (WOSB) Program
What people say
Strategic expertise
Personalized service
Proven results
Deep political knowledge
Effective campaigns
Services
Public Relations
Our public relations services help organizations build and maintain positive public images through strategic communication planning. We specialize in media coaching, crisis communications, and stakeholder engagement for both public and private sector clients. With deep experience in Michigan politics, we develop tailored messaging strategies that resonate with target audiences while maintaining brand integrity.
Digital Marketing
We create comprehensive digital marketing strategies that combine social media management, email campaigns, and website development. Our team produces engaging content including video production, graphic design, and targeted advertising to enhance online presence. By staying current with evolving digital trends, we help clients maximize their reach and engagement across all platforms.
Issue Advocacy
Our issue advocacy services focus on advancing policy initiatives through strategic political engagement. We provide legislative advocacy, coalition building, and fundraising support to help clients navigate Michigan's complex political landscape. With decades of experience in state government affairs, we develop effective strategies for policy implementation and public support campaigns.
Survey Research
As Michigan's leading public opinion research firm, we conduct comprehensive survey research and issue polling. Our services include question design, data analysis, and trend tracking based on 40+ years of voter attitude research. Clients receive actionable insights to inform communications strategies and policy decisions through our proprietary data collection and analysis methods.
Creative Services
Our creative services encompass graphic design, website development, and multimedia production. We create cohesive brand identities through visual materials, presentations, and marketing collateral. From landing pages to full CMS platforms, our team ensures consistent messaging across all digital and print materials while maintaining technical excellence in web development and management.
People
Jenell Leonard
President/CEO
Jenell Leonard leads MRG as President/CEO with extensive public affairs experience. Former Michigan Film & Digital Media Office director, she brings policy expertise and government relations acumen to strategic communications. Her leadership focuses on client-centric solutions and organizational growth.
Chelsea Yi
VP/COO
Chelsea Yi manages public relations operations and client deliverables at MRG. With expertise in community outreach and digital media strategy, she oversees workflow coordination and public awareness programs. Her background includes developing comprehensive communications strategies for diverse organizational clients.
Lucy Goldstein
Director of Public Affairs
Lucy Goldstein directs public affairs initiatives with extensive Michigan House of Representatives experience. She specializes in government affairs strategy and legislative advocacy. Her expertise includes policy analysis and developing effective political engagement campaigns for MRG clients.
Emily VanCamp
Director of Creative Services
Emily VanCamp leads creative strategy at MRG, specializing in website development and brand messaging. She manages multimedia projects including graphic design, social media platforms, and presentation development. Her focus is creating visually compelling communications materials that align with client objectives.
Aidan Nelson
Communications Coordinator
Aidan Nelson supports client communications with expertise in survey analysis and digital strategy. He develops public-facing materials and manages client relationships while contributing to marketing campaigns. His role includes copywriting and implementing data-driven communications solutions.
Questions
What services does Marketing Resource Group offer?
We provide public relations, digital marketing, issue advocacy, survey research, and creative services including website development and brand messaging.
Is MRG certified as a woman-owned business?
Yes, we're certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration for federal contracting programs.
How does MRG handle political advocacy campaigns?
Our team uses deep Michigan political expertise to develop legislative advocacy strategies, coalition building, and policy implementation plans tailored to client needs.
What makes MRG's survey research unique?
We're Michigan's only dedicated public opinion survey firm with 40+ years of voter attitude data and trend analysis capabilities.
Can MRG help with digital marketing strategies?
Yes, we offer comprehensive digital services including social media management, email marketing, website development, and multimedia production.
What geographic areas does MRG serve?
While based in Lansing, Michigan, we serve clients statewide with specialized knowledge of Michigan's political and business landscape.
