Business Details
Expert Graphic Design & Branding Services in Dallas, OR
As the founder and creative director of Paz Design Group for 26 years, I bring decades of expertise in graphic design, branding, and visual storytelling to clients across manufacturing, agriculture, retail, and healthcare industries. My career began in the early 1970s under the mentorship of my sister, Cheryl Poindexter, a renowned graphic designer, and expanded through roles in West Hollywood, Portland, and Salem, Oregon. With a Bachelor of Fine Arts in Graphic Design and Packaging from Art Center College of Design, Ive specialized in creating cohesive brand identities, packaging solutions, and marketing materials that resonate with target audiences. Over the years, Ive executed projects ranging from trade show displays and annual reports to vehicle graphics and product photography, always prioritizing clarity, functionality, and aesthetic impact.My approach combines strategic research with creative execution, ensuring that every design solution aligns with client goals and industry standards. Whether developing a regional logo or crafting national advertising campaigns, I emphasize simplicity, bold messaging, and technical precision to maximize brand recognition. My photography services, honed since 1995, document architectural and commercial projects with an eye for detail and natural lighting. Clients benefit from a streamlined process that includes initial consultations, iterative design reviews, and final deliverables tailored to their specific needs. Today, operating independently from my studio in Dallas, Oregon, I continue to deliver high-quality design and photography services while maintaining the professionalism and reliability that have defined my career.
Services
Logo Design
Packaging Design
Photography Services
Trade Show Displays
Vehicle Graphics
Highlights and features
- We offer 26 years of experience in graphic design and branding.
- Our services integrate design, photography, and strategic messaging.
- We prioritize client collaboration through iterative feedback sessions.
- Our work spans regional to national markets with tailored solutions.
- We maintain technical precision in digital file preparation for print.
Services
Logo Design
Custom logo development tailored to regional or national markets. Includes research, concept creation, and iterative revisions to ensure uniqueness and brand alignment. Delivers scalable digital files for print and digital use.
Packaging Design
Retail and wholesale packaging solutions that balance aesthetics and functionality. Designs accommodate offset lithography, flexography, and die-cutting for bags, boxes, and specialty containers used in diverse industries.
Photography Services
Architectural and product photography for marketing materials. Captures interiors, exteriors, and commercial projects with natural lighting techniques. Provides high-resolution images for print and digital campaigns.
Trade Show Displays
Bold, engaging display solutions for trade shows and retail environments. Focuses on clear messaging, legible typography, and visual storytelling to enhance brand visibility and audience engagement.
Vehicle Graphics
Custom vehicle wraps and billboard designs that reinforce corporate branding. Emphasizes simplicity and high-impact visuals for quick audience recognition during transit or roadside exposure.
People
Paz Reingans
Founder & Creative Director
Graphic design veteran with 26 years of experience in branding, packaging, and commercial photography. Holds a BFA from Art Center College of Design and has served clients in healthcare, manufacturing, and retail industries.
Questions
What industries do you specialize in?
We serve manufacturing, agriculture, healthcare, and retail clients with branding, packaging, and marketing materials tailored to their specific needs.
How does your design process work?
We begin with a detailed survey to understand your goals, followed by concept development, iterative feedback rounds, and final production of deliverables.
Do you handle both print and digital designs?
Yes, we create designs optimized for print (brochures, packaging) and digital platforms, ensuring consistency across all media types.
Can you redesign existing brand assets?
Yes, we specialize in refreshing logos, packaging, and marketing materials while maintaining brand recognition and updating visual elements.
What areas do you serve?
We operate from Dallas, Oregon, and serve clients throughout the Willamette Valley and beyond for both local and national projects.
