Business Details
50+ Years
experience
Custom Sign & Lighting Solutions for Michigan Businesses
Since 1942, Metro Detroit Signs has been a family-owned leader in delivering custom sign and lighting solutions across southern Michigan. Our 80-year legacy combines craftsmanship with innovation, serving property managers, corporate branding teams, architects, and retailers. We specialize in end-to-end services including custom design, fabrication, installation, and maintenance of signage and energy-efficient lighting systems. Our team approaches challenges with resourcefulness, prioritizes client relationships, and maintains a gritty determination to exceed expectations. With locations in Warren and Grand Rapids, we handle projects from single storefronts to large-scale commercial installations.Our commitment to quality ensures durable, code-compliant solutions that enhance brand visibility and safety. We partner with Michigan Saves and DTE Energy to provide sustainable upgrades, while maintaining a customer-focused approach that has earned long-term partnerships. Our third-generation family leadership ensures continuity in values while embracing technological advancements. We handle permitting, zoning, and code compliance to streamline projects for clients. This combination of experience, technical expertise, and service excellence has made us a trusted partner for businesses seeking impactful visual solutions.
Services
Custom Sign Design
LED Lighting Solutions
Sign Installation
Lighting Installation
Sign Maintenance
Digital Displays
ADA-Compliant Signage
Energy Audits
Permit Procurement
Retrofit Services
Details
- Year established: 1942
Highlights and features
- We offer 80+ years of specialized sign and lighting expertise
- Our full-service approach handles projects from design to maintenance
- Third-generation family ownership ensures consistent quality and values
- We provide energy-efficient solutions through DTE Trade Ally partnerships
- Licensed Michigan Sign Specialists with high-rise installation capabilities
What people say
Signs look amazing
Professional installation
Energy-efficient upgrades
Timely service
Great attention to detail
Services
Custom Sign Design
Our designers collaborate with clients to develop custom signage that reflects brand identity. Using materials like aluminum, acrylic, and LED lighting, we create durable, visually striking signs that comply with local regulations. From concept to fabrication, we ensure each design enhances brand visibility and meets functional requirements.
LED Lighting Solutions
We implement energy-efficient LED lighting systems for commercial properties. Services include retrofits, smart lighting controls, and Dark Sky compliant fixtures. Our solutions reduce energy costs by up to 70% while improving safety and aesthetics through proper illumination of storefronts, parking areas, and interior spaces.
Sign Installation
Our licensed Michigan Sign Specialists handle installations of all scales. With specialized equipment including 110' aerial lifts and rappelling capabilities, we ensure safe, code-compliant mounting of channel letters, pylon signs, and monument signs. Project managers coordinate permitting and site preparation to guarantee timely completion.
Lighting Maintenance
We provide ongoing maintenance programs for commercial lighting systems. Services include monthly inspections, LED retrofits, and emergency repairs. Our technicians service parking lot lights, building facades, and interior lighting to maintain optimal performance and safety standards for businesses.
Digital Displays
Our digital signage solutions feature programmable LED displays for dynamic messaging. We design, install, and maintain electronic message centers that allow real-time content updates. These energy-efficient displays enhance customer engagement while providing long-term cost savings compared to traditional signage.
People
John Deters
Co-Owner
John Deters co-owns Metro Detroit Signs with his brother Paul. He has led the company's transformation from a Detroit-based installation firm to a full-service signage and lighting provider covering southern Michigan. John focuses on strategic growth and client relationships.
Paul Deters
Co-Owner
Paul Deters co-founded the modern Metro Detroit Signs with John. He oversees operations and technical execution, ensuring the company maintains its reputation for quality craftsmanship. Paul's leadership has expanded service capabilities to include advanced digital signage and energy-efficient lighting solutions.
Questions
What types of signs do you create?
We design and manufacture channel letters, pylon signs, monument signs, ADA-compliant signage, digital displays, and interior/exterior lighting solutions for commercial properties.
Do you handle installation permits?
Yes, our team manages code research, variance attainment, and permit procurement to ensure all signage complies with local regulations.
Can you retrofit existing signs?
We offer LED retrofits and lighting upgrades to improve energy efficiency while maintaining your existing sign structures.
What service areas do you cover?
We serve all of southern Michigan, including Detroit, Grand Rapids, and surrounding communities for both sign and lighting projects.
Do you offer maintenance plans?
Yes, we provide monthly inspections and maintenance programs to keep your signage and lighting systems operating at peak performance.
Are you a family-owned business?
Yes, we've been family-owned since 1942 and are now in our third generation of Deters family leadership.
