Business Details
19 Years
experience
Award-Winning B2B Sales Outsourcing Services
Home Base USA has been a leader in B2B sales outsourcing since 2007, delivering award-winning appointment setting and lead generation solutions. Founded during the Wharton School's Business Plan Competition, our innovative remote model initially focused on empowering military spouses before evolving into a premier demand generation firm. With over 17 years of experience, we've built pipelines for 500+ companies, creating 100,000+ opportunities while maintaining our commitment to quality over quantity. Our methodology prioritizes meaningful conversations, ensuring every appointment is exceptionally qualified through personalized outreach and industry-specific expertise.Recognized by Inc 5000 for three consecutive years, we serve Fortune 500 clients and emerging businesses across manufacturing, SaaS, and healthcare sectors. Our team of seasoned sales professionals operates as brand ambassadors, combining 5-10 years of industry experience with triple the standard training to protect client reputations. Backed by 4.9/5 average client reviews and case studies demonstrating 800%+ growth in monthly appointments, we maintain transparency with no long-term contracts and a 100% satisfaction guarantee.
Services
Appointment Setting
Lead Generation
SDR Outsourcing
Outbound Calling
Outbound Emailing
Details
- Year established: 2007
Highlights and features
- 17+ years building qualified sales pipelines for B2B companies
- Fit-to-purpose outsourced sales teams designed for specific business goals
- Uniquely qualified appointments through meaningful sales conversations
- Brand ambassadors with 5-10 years industry experience (3x standard training)
- Proven success with 100,000+ opportunities created for 500+ clients
Associations and certifications
- Inc 5000
What people say
Best outsourced sales organization
Business is growing every month
No other vendor matches
Extremely successful campaigns
Professional and results-oriented
Services
Appointment Setting
Our appointment setting service delivers qualified meetings through personalized outreach strategies. Using industry-specific messaging and multi-channel engagement, we ensure prospects are genuinely interested before scheduling. Clients receive calendar-ready appointments with detailed qualification notes, allowing sales teams to focus exclusively on closing.
Lead Generation
We create high-quality lead pipelines through targeted research and strategic outreach. Our process combines advanced account research with personalized communication to identify decision-makers. Each lead includes verified contact information and qualification details, ensuring maximum conversion potential for sales teams.
SDR Outsourcing
Our outsourced SDR teams function as an extension of your sales department. Each dedicated team receives specialized training in your products and industry. We handle hiring, training, and daily operations while providing full transparency through regular performance reporting and CRM integration.
Outbound Calling
Our proactive outbound calling service uses data-driven scripts and objection handling techniques. Sales representatives conduct thorough research before each call to ensure relevance. We focus on building rapport and identifying pain points rather than scripted pitches, resulting in higher connection rates and better-qualified leads.
Outbound Emailing
Our email prospecting campaigns combine personalized messaging with strategic follow-up sequences. Each email is tailored to the recipient's role and industry, with A/B testing used to optimize performance. We track engagement metrics and provide detailed analytics to refine targeting and improve response rates.
People
David Kreiger
Founder and President
David Kreiger founded Home Base USA in 2007 after winning Wharton's Business Plan Competition. With 17+ years in sales outsourcing, he pioneered the company's quality-focused approach to appointment setting and has led its growth to Inc 5000 recognition.
Maria Enns
VP of Business Development
Maria Enns leads business development efforts with 12 years of experience in B2B sales strategy. She specializes in creating customized outreach programs that align with client revenue goals while maintaining Home Base USA' commitment to quality over quantity.
Sara Bishop
VP of Operations
Sara Bishop oversees daily operations, ensuring seamless delivery of sales outsourcing services. With a background in scaling remote teams, she manages training programs that give Home Base USA representatives 3x the industry standard preparation.
Christina Johnson
Director of Client Success
Christina Johnson leads client success initiatives, maintaining the company's 4.9/5 client satisfaction rating. She manages account teams that provide ongoing optimization of outreach strategies and performance reporting for Home Base USA' enterprise clients.
Alex Eckhart
VP of Marketing
Alex Eckhart directs marketing strategy, connecting Home Base USA with new clients through data-driven campaigns. With expertise in B2B sales technology, he ensures marketing efforts align with the company's quality-focused approach to lead generation.
Questions
What services does SalesRoads offer?
SalesRoads provides appointment setting, lead generation, and SDR outsourcing services using personalized outreach strategies across multiple industries.
How do you ensure quality appointments?
Our methodology focuses on meaningful conversations and qualification criteria to ensure appointments meet specific client requirements before scheduling.
Which industries do you serve?
We work with manufacturing, SaaS, healthcare, fintech, and other B2B sectors, tailoring approaches to each industry's specific needs.
Can we cancel anytime?
Yes, SalesRoads offers flexible engagements with no long-term commitments or cancellation penalties.
How are you different from other providers?
We combine 17+ years of experience, 3x industry-standard training, and brand ambassadorship with proven results from 500+ successful client engagements.
Do you offer financing options?
We don't provide financing but offer flexible pricing models that scale with client growth requirements.
