Business Details
14 Years
experience
Your Trusted Source for Lifestyle, Fashion & Travel Insights
Founded in 2012 in Portland, Oregon, Snips has developed a team of seasoned expert writers worldwide who test gear, create content, and share insights aimed at enhancing daily life. Our editorial coverage spans lifestyle topics including fashion, travel, grooming, automotive, and culture, with a focus on authenticity and curated expertise. We combine years of experience with guest contributors to deliver hand-picked product recommendations, how-to guides, and travel advice tailored to modern men's interests.Our commitment to surfacing the best deals and sales helps readers save money while planning adventures. With syndication partnerships across major platforms, we serve over 125 million unique visitors monthly, providing trusted, authoritative content that reflects our passion for life's enriching experiences.
Services
Travel Guides
Men's Fashion Tips
Grooming Advice
Product Reviews
Auto Reviews
Cocktail Recipes
Outdoor Activities
Cultural Insights
Wine & Spirits Guides
Fitness & Nutrition
Details
- Year established: 2012
Highlights and features
- Expert journalists with 10+ years of combined experience in lifestyle fields
- Hand-curated product and travel guides tested by professional contributors
- Authentic content focused on enriching daily life through curated experiences
- Comprehensive coverage of fashion, travel, grooming, and cultural trends
- Commitment to surfacing verified deals and sales across multiple categories
Services
Travel Guides
Our expert-curated travel guides provide comprehensive insights for modern adventurers. Covering destinations worldwide, we offer packing lists, accommodation recommendations, and local experience tips tailored to different budgets and interests. Each guide combines practical logistics with cultural insights to help travelers make the most of their journeys while avoiding common pitfalls.
Product Reviews
We conduct hands-on product testing across multiple categories including outdoor gear, automotive accessories, and lifestyle products. Our reviews evaluate durability, functionality, and value through real-world usage scenarios. Each assessment includes pros/cons breakdowns and comparison charts to help consumers make informed purchasing decisions based on verified performance data.
Auto Reviews
Our automotive team provides in-depth vehicle reviews from test drives of new models. Coverage includes performance metrics, interior comfort assessments, and technology evaluations. We compare vehicles within their class while highlighting unique features and potential drawbacks through both written analysis and video content formats for comprehensive consumer guidance.
Fashion Advice
We deliver expert-approved fashion guidance covering men's clothing, footwear, and accessories. Our content includes seasonal trend reports, wardrobe essentials checklists, and styling tutorials for different body types and occasions. We emphasize quality craftsmanship and timeless pieces while providing context about current market offerings and pricing considerations.
Cocktail Recipes
Our beverage section features curated cocktail recipes ranging from classic preparations to modern innovations. Each recipe includes ingredient specifications, preparation steps, and serving suggestions. We also provide spirits education covering whiskey, tequila, and wine categories, along with equipment recommendations for home bartending setups.
People
Ian Bell
Publisher/CEO
Founder of Digital Trends Media Group, Ian Bell established Snips in 2012. With expertise in digital publishing and lifestyle content, he oversees brand strategy while maintaining interests in bourbon, watches, and family travel experiences.
Nicole Carlino
Editor
As Editor of Snips, Nicole Carlino leads content strategy across lifestyle categories. Her background includes editorial roles in hospitality and entertainment media, with a focus on creating engaging, reader-first content that balances practical advice with aspirational storytelling.
Dave McQuilling
Auto Contributor
Automotive journalist Dave McQuilling specializes in vehicle testing and reviews. With extensive experience covering new car launches and industry trends, he provides detailed analysis of performance features, driving dynamics, and technological advancements across multiple vehicle segments.
Mark McKee
Commerce Editor
Commerce Editor Mark McKee focuses on product testing and deal curation. He evaluates lifestyle products ranging from apparel to outdoor gear, emphasizing value assessment and practical applications while maintaining expertise in current market pricing trends.
Aaron Mamiit
Tech Editor
Tech Editor Aaron Mamiit covers consumer electronics and digital trends. His work includes product reviews, industry news analysis, and buying guides focused on helping readers navigate rapidly evolving technology markets with informed purchasing decisions.
Questions
Can I submit content to The Manual?
We currently do not accept third-party article submissions. Our content is created by our in-house team and established contributors.
How are products selected for review?
Products are selected based on market relevance, innovation, and reader interest. We prioritize testing items that offer significant value or represent notable advancements in their category.
Do you disclose affiliate relationships?
Yes, we clearly disclose affiliate links that help support our content creation while maintaining editorial independence in our evaluations.
How often is new content published?
We publish new content daily across our lifestyle categories, including reviews, guides, and industry news updates.
Are your travel recommendations up-to-date?
We strive to maintain current information, but recommend verifying travel requirements and business hours before planning trips.
