Business Details
30 Years
experience
Strategic Marketing for Social Impact
Founded in 1996 by siblings Dan and Eileen Odonnell Company - Advertising Agency, our company has evolved from a general marketing agency into a specialized social sector consultancy. With over 25 years of experience, we focus exclusively on creating behavior change initiatives for government agencies and nonprofits through research-driven strategies. Our expertise combines insights from neurology, decision science, and evolutionary psychology to develop campaigns that address critical public health and social issues.We maintain offices in five U.S. states and employ a team of dedicated professionals committed to delivering measurable, sustainable impact. Our certified small, woman-and-minority-owned business status reflects our commitment to diversity and inclusion in all aspects of our work.
Services
Strategic Consulting
Media Buying
Public Education Campaigns
Social Media Marketing
Behavioral Research
Details
- Year established: 1996
Highlights and features
- We offer 25+ years of experience in behavior change marketing
- Our approach combines neuroscience with public health expertise
- We maintain five strategic U.S. office locations
- Certified woman-and-minority-owned business status
- Proven track record with government and nonprofit partners
Associations and certifications
- Small Business Administration
- Women Business Enterprise National Council
Services
Strategic Consulting
Our strategic consulting services combine behavioral science with public health expertise to develop effective behavior change initiatives. We work closely with government agencies and nonprofits to create data-driven strategies that address complex social challenges. Our approach integrates neuroscience principles to ensure campaigns resonate with target audiences and drive measurable outcomes.
Public Education Campaigns
We design and implement comprehensive public education campaigns focused on critical health and social issues. Our campaigns use evidence-based messaging grounded in decision science to promote vaccination, disease prevention, and civic engagement. Each initiative includes tailored outreach strategies and digital components to maximize community impact and information retention.
Behavioral Research
Our behavioral research services examine decision-making patterns and cognitive processes to inform campaign development. We conduct in-depth studies on public health behaviors, social attitudes, and information processing to create targeted interventions. This research forms the foundation for all our marketing strategies, ensuring scientific rigor and practical effectiveness.
Media Strategy
We develop integrated media strategies that combine traditional and digital platforms to amplify campaign reach. Our approach optimizes message delivery across multiple channels while maintaining scientific accuracy. The strategies incorporate behavioral insights to enhance audience engagement and ensure consistent communication of key public health messages.
Digital Outreach
Our digital outreach services create interactive platforms for behavior change initiatives. We develop targeted social media campaigns, educational websites, and mobile-friendly content that aligns with cognitive science principles. These digital solutions enhance accessibility while maintaining the scientific integrity of our public health messaging.
People
Dan O'Donnell
Co-Founder
Co-founded Odonnell Company - Advertising Agency in 1996 with a vision for behavior-driven social change. Brings decades of experience in strategic marketing and public health communication. Leads the agency's scientific approach to campaign development.
Eileen O'Donnell
Co-Founder
Co-founder with extensive background in behavioral science and campaign strategy. Focuses on integrating neuroscience principles into public health initiatives. Directs the agency's research-driven approach to social sector marketing.
Dan Waterskiing
Superstar
Recognized for exceptional skills in campaign execution and creative problem-solving. Contributes innovative approaches to behavior change initiatives while maintaining scientific rigor in all projects.
Eileen Chocolate
Happiness Director
Specializes in creating engaging, emotionally resonant campaigns that drive public health outcomes. Focuses on positive psychology principles to enhance message effectiveness and community impact.
Shontay Carpe Diem
Strategic Planner
Develops comprehensive campaign strategies based on behavioral research and decision science. Ensures all initiatives maintain scientific accuracy while achieving measurable social impact.
Questions
What makes Odonnell Company different from other marketing agencies?
We specialize in behavior change initiatives grounded in neuroscience and decision science, focusing exclusively on public health and social sector clients.
How does your scientific approach improve campaign effectiveness?
Our campaigns integrate findings from brain science and behavioral research to create messages that resonate with audiences and drive measurable behavior change.
What types of organizations do you work with?
We partner primarily with government agencies and nonprofits working on public health initiatives and social sector challenges.
How do you measure campaign success?
We use behavioral metrics and scientific evaluation methods to assess impact, focusing on measurable changes in public knowledge, attitudes, and behaviors.
What geographic areas do you serve?
We operate from five U.S. locations and implement national campaigns, with particular expertise in state and local public health initiatives.
