Business Details
42 Years
experience
Your Trusted Marketing & Branding Partner in Cedar Rapids
Since 1984, JW Morton & Associates has been a trusted partner for businesses seeking innovative marketing solutions. Our approach begins with immersing ourselves in your company's unique needs, competition, and goals to develop tailored strategies that drive results. With over four decades of experience, we combine creative innovation and data-driven methodologies to craft branding, digital campaigns, and media strategies that stand out in competitive markets. Our dedicated team of specialists provides personalized attention, ensuring clients receive direct access to senior leadership and experts in branding, advertising, and digital marketing.We prioritize long-term partnerships by delivering consistent, accountable marketing plans that evolve with industry trends and client objectives. Our proven track record includes rebranding initiatives, successful recruitment campaigns, and comprehensive digital advertising strategies across diverse industries such as healthcare, education, and agriculture. By maintaining a client-centric focus, we enable businesses to concentrate on their core operations while we handle their marketing needs.
Services
Branding
Marketing Strategies
Creative Solutions
Media & Digital Services
Social Media Management
Website Development
Digital Advertising
Content Marketing
Rebranding
Video Production
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of proven experience in marketing and branding.
- Our dedicated team provides direct access to senior marketing professionals.
- We develop tailored strategies combining creative innovation with data-driven insights.
- We specialize in comprehensive media planning across traditional and digital platforms.
- Our client-centric approach ensures personalized attention for measurable results.
Services
Branding
Our branding services create distinct market identities through comprehensive research and strategic positioning. We analyze your business DNA to craft compelling brand architectures that resonate with target audiences. By transforming core strengths into memorable visual and messaging systems, we help companies stand out in competitive landscapes while maintaining consistency across all touchpoints.
Digital Advertising
We develop targeted digital campaigns across search, social, and programmatic platforms to maximize ROI. Our data-driven approach combines audience segmentation with real-time optimization to ensure measurable results. From paid search strategies to social media advertising, we create integrated digital plans that align with overall marketing objectives and drive consumer engagement.
Website Development
Our web solutions combine strategic planning with creative design to build user-friendly digital experiences. We create responsive websites optimized for SEO and conversion, integrating brand messaging with functional navigation. From initial strategy to development and ongoing optimization, our sites serve as effective marketing tools that evolve with business needs and technological advancements.
Social Media Management
We develop comprehensive social media strategies that build brand authority and foster audience engagement. Our approach combines content creation, community management, and analytics to optimize performance across platforms. By aligning social initiatives with business goals, we help clients maintain consistent presence while adapting to platform trends and audience behaviors.
Media Planning
Our media planning services create cohesive cross-channel strategies that maximize reach and effectiveness. We combine traditional media expertise with digital proficiency to develop integrated campaigns. Through audience analysis and platform selection, we ensure optimal budget allocation across broadcast, print, and digital channels while maintaining consistent messaging throughout the customer journey.
People
Jeff Westrom
Co-Founder, Co-Owner, President of Creative Services
With over 40 years in marketing, Jeff leads creative services, specializing in brand identity and historical display design while maintaining the agency's creative vision.
David Morton
Co-Founder, Co-Owner, President of Marketing Services
As co-founder, David directs marketing strategy and business development, leveraging decades of experience in branding and strategic planning for client success.
Jake Davis
Digital Marketing Strategist
Jake specializes in digital strategy, translating data insights into effective marketing campaigns while developing innovative approaches to online audience engagement.
Morgan Cain
Account Manager
Morgan serves as client liaison, utilizing relationship-building expertise to ensure client needs are met with strategic marketing solutions and personalized service.
Kevin Northway
Senior Art Director
Kevin leads design initiatives with creative vision, ensuring visual excellence across branding projects and marketing materials while mentoring the design team.
Questions
What services does JW Morton & Associates offer?
We provide branding, digital advertising, media planning, website development, social media management, content marketing, and rebranding services tailored to client needs.
How does JW Morton & Associates approach client partnerships?
We immerse ourselves in your business to understand your goals, then create customized strategies with direct access to senior team members.
What industries do you work with?
We serve healthcare, education, agriculture, professional services, and food/beverage sectors with specialized marketing solutions.
How long has JW Morton & Associates been in business?
We've delivered marketing expertise since 1984, with a proven track record of client success over four decades.
Can you help with both traditional and digital marketing?
Yes, we offer integrated strategies combining broadcast, print, and digital platforms like social media, paid search, and OTT/CTV.
What makes JW Morton & Associates different from other agencies?
Our personalized approach, senior-level attention, and blend of creative innovation with data-driven results set us apart.
Videos
