Business Details
50+ Years
experience
Expert Eyewear & Eye Care Services in Des Moines
Since 1975, Real Optics has been a locally owned and operated provider of comprehensive vision care in Des Moines. Our commitment to quality service and stylish eyewear solutions has made us a trusted choice across 11 Iowa locations. Our trained opticians specialize in helping customers select frames that complement their facial features, personal style, and prescription needs. We maintain a vast selection of designer frames at competitive prices, including exclusive closeout items priced up to 50% below market value. Our stores offer convenient access to comprehensive eye exams conducted by licensed optometrists six days a week. We stand behind our pricing with a 100% price-match guarantee on comparable products.Our team prioritizes personalized service, ensuring each customer receives the time and attention needed to make informed eyewear decisions. Customer satisfaction remains our top priority, as evidenced by our consistent focus on quality care and service excellence. We maintain modern facilities equipped with advanced lens technologies tailored to various lifestyle needs. Our dedication to community service is reflected in special programs like veteran discounts. This combination of expertise, selection, and value continues to make Real Optics a preferred vision care provider in Iowa.
Services
Eye Exams
Designer Frames
Lens Options
Walk-in Services
Price Matching
Veteran Discounts
Frame Selection
Contact Lenses
Computer Lenses
Sunglasses
Details
- Year established: 1975
Highlights and features
- Locally owned and operating in Iowa since 1975
- 11 convenient locations across the Des Moines area
- Trained opticians assist with personalized frame selection
- Price-match guarantee on comparable eyewear products
- Comprehensive eye exams available six days a week
What people say
Great customer service
Treated like a queen
Helpful employees
Veteran's discount
Will recommend
Services
Eye Exams
Our licensed optometrists provide comprehensive eye exams to assess vision health and determine corrective lens prescriptions. Exams include advanced diagnostic testing for common vision conditions. Patients can schedule appointments six days a week at all Iowa locations.
Designer Frames
We offer hundreds of high-fashion frames from leading designers at competitive prices. Our inventory includes exclusive closeout items priced up to 50% below retail. Trained opticians help customers select frames that complement facial features and lifestyle needs.
Lens Options
Our optical specialists provide advanced lens technologies tailored to specific visual needs. Options include progressive lenses, computer-specific lenses, and UV-protective sunglasses. We offer treatments for glare reduction and scratch resistance.
Price Matching
We guarantee competitive pricing on all eyewear products. Our price-match policy applies to comparable frame and lens combinations at other Iowa optical retailers. This commitment ensures customers receive premium products at the best available prices.
Walk-in Services
No appointment necessary for most vision care services. Our Des Moines locations accommodate walk-in customers for frame selection, lens adjustments, and emergency eyewear repairs during regular business hours.
Questions
What vision care services do you offer?
We provide comprehensive eye exams, designer eyewear selection, prescription lens services, and contact lens fittings at all Iowa locations.
Do you have opticians available without appointments?
Yes, our trained opticians provide walk-in services for frame selection, lens adjustments, and eyewear repairs during regular business hours.
Are eye exams available on weekends?
Yes, licensed optometrists conduct comprehensive eye exams six days a week at all Des Moines area locations.
How does your price-matching policy work?
We match competitors' prices on comparable frame and lens combinations. Bring a written quote to any Iowa location for immediate price adjustment.
What payment options are available?
We accept major credit cards, cash, and vision insurance plans. Financing options are available for qualified customers.
