Business Details
45 Years
experience
Your Trusted Direct Mail & Data Analytics Partner
Printcomm is an innovative marketing and print company that has grown significantly over the past several years. We believe successful direct mail results from the convergence of marketing, data, and cutting-edge print technology. Our focus is on helping customers achieve their marketing and business goals through approaches that have solid business cases. Service to our customers and humanity drives our values, and we employ our expertise to help both clients and employees succeed. Our work doesn't end when campaigns launchwe listen, propose, test, execute, and analyze to ensure optimal results. Located in Flint, Michigan, we are committed to creating jobs and supporting the local community through initiatives like Printcomm 6x, which aims to employ 400 people by 2030.We allocate a portion of our profits to support local and global causes, reflecting our belief that growth should benefit others. With over 45 years of industry experience, our leadership team combines deep expertise in print, data, design, and systems development to deliver high-quality, cost-effective solutions. Our clients trust us for complex direct mail programs, including multivariate campaigns and personalized marketing, with a track record of error-free execution and on-time delivery. We pride ourselves on integrity, innovation, and a client-centric approach that consistently exceeds expectations.
Services
Direct Mail Strategy
Data Analytics
Customer Retention Programs
Printing Services
Campaign Execution
Postal Logistics
Multivariate Testing
Personalized Marketing
Details
- Year established: 1981
Highlights and features
- We offer 45+ years of expertise in print and data-driven marketing solutions.
- Our team combines data science, print technology, and postal logistics expertise.
- We prioritize community impact through job creation and charitable initiatives.
- Our clients trust us for error-free execution of complex multivariate campaigns.
- We guarantee on-time delivery with cost-saving improvements in production processes.
What people say
High quality work
Error-free execution
On-time delivery
Cost-saving improvements
Exceptional client service
Services
Direct Mail Strategy
Our direct mail strategy services combine data analytics and marketing expertise to create targeted campaigns that drive customer engagement and ROI. We develop personalized approaches for new customer acquisition, retention, and reactivation, ensuring alignment with business goals. Our team leverages postal logistics optimization to meet in-home date targets while maintaining cost efficiency.
Data Analytics
We provide advanced data analytics to enhance direct mail effectiveness through prospect targeting and campaign personalization. Our expertise includes data quality management, multivariate testing, and ROI measurement. By integrating data science with print execution, we help clients achieve measurable improvements in campaign performance and customer response rates.
Printing Services
Our comprehensive printing services handle complex direct mail projects with precision and reliability. From design to final production, we maintain strict quality control while optimizing costs and timelines. Our capabilities include high-volume printing, variable data personalization, and error detection to ensure flawless execution of even the most intricate campaigns.
Customer Retention Programs
We design and implement data-driven customer retention programs that reduce churn and increase lifetime value. Our strategies combine targeted messaging, personalized offers, and behavioral analytics to maintain customer engagement. These programs integrate seamlessly with broader marketing initiatives to maximize long-term business growth.
Postal Logistics
Our postal logistics expertise ensures timely delivery and cost-effective mailing through advanced route optimization and compliance management. We handle complex postal requirements while maintaining accuracy in address validation and delivery point codes. This service guarantees adherence to USPS standards while maximizing campaign efficiency.
People
Kevin Naughton
Owner/President
With 45+ years in the print industry, Kevin Naughton leads Printcomm's transformation into a data-driven marketing powerhouse. Under his leadership, the company tripled in size and earned industry recognition for innovation and growth.
Leslie Karhoff
Senior Project Coordinator
Leslie manages complex projects with precision, ensuring seamless coordination between clients and production teams. Her expertise in workflow optimization contributes to Printcomm's reputation for timely, high-quality delivery of intricate print campaigns.
Eric Bauer
Production Manager
Eric oversees production operations, maintaining strict quality standards while optimizing efficiency. His technical expertise ensures that Printcomm's advanced printing capabilities consistently meet client expectations for complex direct mail requirements.
Jim Dornbos
IT Manager
Jim leads Printcomm's technology infrastructure, supporting data integration and automation systems that power high-volume direct mail campaigns. His IT solutions enable seamless execution of complex, data-driven marketing programs.
Stephen Naughton
Campaign Architect
Stephen designs strategic campaign frameworks that combine data insights with creative execution. His expertise in campaign structuring ensures optimal targeting and personalization for maximum client ROI.
Questions
What makes PrintComm's direct mail services different from competitors?
We combine data science, print expertise, and postal logistics to create ROI-driven campaigns with error-free execution and guaranteed on-time delivery.
How does PrintComm ensure data quality in marketing campaigns?
Our data analytics team uses advanced validation techniques and multivariate testing to ensure accurate targeting and measurable campaign effectiveness.
What community initiatives does PrintComm support?
Through PrintComm 6x, we aim to create 400 local jobs by 2030 and allocate profits to support local and global charitable causes.
Can PrintComm handle complex, high-volume printing projects?
Yes, we specialize in complex direct mail programs with personalized content, variable data, and tight deadlines while maintaining quality and cost efficiency.
How does PrintComm measure campaign success?
We use data analytics to track ROI, customer response rates, and in-home date compliance, providing clients with detailed performance metrics and optimization recommendations.
