Business Details
42 Years
experience
Your Trusted Kids Store in San Francisco
Since 1984, Small Frys has been a trusted destination for high-quality children's clothing, accessories, and toys in San Francisco. As a women-owned business, we curate a diverse selection of California and international brands, serving families from newborns to kids size 10. Our commitment to community shines through donations to local schools, Project Night Night, and the Homeless Prenatal Program. We prioritize personalized service, offering flexible shopping options including appointments and phone orders. With decades of experience, we take pride in supporting young people's first jobs and maintaining deep roots in Noe Valley.Our inventory includes registry essentials, organic lines, and exclusive brands like TEA Collection and Mayoral. We operate with transparency, ensuring every customer receives tailored assistance. Our legacy of excellence was recognized by Parents Magazine as Best Children's Boutique in San Francisco and Marin. Through gift cards and local partnerships, we strive to meet families' evolving needs while fostering community connections.
Services
Children's Clothing
Baby Accessories
Kids' Shoes
Gift Cards
San Francisco Gear
Details
- Year established: 1984
Highlights and features
- We have over 40 years of experience serving San Francisco families
- Our curated selection includes exclusive California and international brands
- We support local communities through school donations and youth employment
- We maintain in-stock registry essentials like Sophie the Giraffe
- Our staff provides personalized fitting assistance for children's footwear
What people say
Best Children's Boutique
Curated collection of brands
Knowledgeable staff assistance
Community-focused initiatives
Registry essentials in stock
Services
Children's Clothing
We offer a curated selection of children's clothing from size Preemie to 10, featuring both local California brands like TEA Collection and international favorites including Mayoral and 3 Pommes. Our inventory includes seasonal essentials and registry staples such as Zutano snap cozies and Angel Dear footies. All items are carefully chosen to meet the needs of San Francisco families while maintaining quality and style.
Baby Accessories
Our store carries essential baby accessories including Aden + Anais swaddles, Halo sleep sacks, and Mustela skincare products. We stock popular registry items like Sophie the Giraffe and maintain year-round availability of key products such as Chewbeads necklaces and Babiator sunglasses. All accessories meet safety standards while combining functionality with style for newborns and infants.
Kids' Shoes
We provide expert fitting services for children's shoes from brands like Robeez soft soles, See Kai Run first walkers, and Native water shoes. Our selection covers sizes 4-13 with seasonal options including rain boots and sandals. Our trained staff helps parents find proper-fitting footwear that supports children's development while maintaining comfort and durability for active kids.
Gift Cards
Gift cards are available in custom amounts and mailed within 5-7 business days. They make ideal presents for baby showers, holidays, or future purchases. Customers can purchase physical cards by phone or in-store, with no expiration dates. These cards support our small business while giving recipients flexibility to choose from our curated product selection.
San Francisco Gear
We feature locally designed merchandise celebrating San Francisco, including clothing and books showcasing city landmarks. This collection supports local artists while providing residents and visitors with unique keepsakes. Items are carefully selected to represent the city's culture and appeal to both children and families exploring the Bay Area.
Questions
What are your current store hours?
We're open Monday-Saturday 10-6, Sunday 10-5. Appointments available by calling 415-648-3954.
Do you offer gift cards?
Yes! Gift cards in custom amounts are mailed within 5-7 business days and never expire.
What baby registry items do you stock?
We carry Sophie the Giraffe, Aden + Anais swaddles, Halo sleep sacks, and other popular registry essentials.
Do you carry local San Francisco products?
Yes, we feature locally designed clothing, books, and merchandise celebrating San Francisco landmarks.
What shoe brands do you offer?
We carry Robeez soft soles, See Kai Run first walkers, Native water shoes, and seasonal rain boots.
How do you support the community?
We donate to local schools, Project Night Night, and the Homeless Prenatal Program, plus employ local youth.
