Business Details
B2B Marketing and Advertising Agency for SaaS and Tech
Austin Lawrence Group is a senior-led B2B marketing and advertising agency specializing in driving valuation-focused growth for technology and SaaS companies. With decades of combined experience, our team of seasoned professionals delivers strategic partnerships, from go-to-market alignment to high-performance campaigns that generate measurable revenue outcomes. We focus on complex B2B sales, helping clients achieve profitable growth, fundraising success, and exit readiness through data-driven strategies.Our expertise spans SaaS, AI, fintech, and enterprise tech, with a proven track record of delivering $2B+ in client liquidity events. We prioritize executive-level advisory, operationalizing ABM, and aligning messaging from first ad to closed deal, serving growth-stage companies ready to scale sustainably.
Services
B2B Marketing Strategy
Paid Media Management
ABM Orchestration
Messaging Alignment
GTM Execution
Sales Enablement
Campaign Optimization
Tech Stack Integration
Performance Analytics
Exit Readiness Planning
Highlights and features
- Senior-led strategy with $2B+ in client liquidity events
- Deep vertical expertise in SaaS, AI, and fintech
- Proven success in exit planning and acquisition readiness
- Operationalized ABM aligned with sales motions
- Data-driven media buying with measurable ROI
What people say
Incredible growth
Qualified prospects
Strategic partnership
Measurable ROI
Exit readiness
Services
B2B Marketing Strategy
We develop data-driven go-to-market strategies aligned with buyer journeys, focusing on SaaS and tech companies. Our approach combines market research, ICP refinement, and messaging architecture to create scalable demand generation frameworks. Services include campaign orchestration, sales alignment, and performance analytics to ensure measurable revenue impact.
Paid Media Management
Our media buying team executes multi-channel advertising campaigns across PPC, social, and programmatic platforms. We optimize bids, audiences, and creative assets using AI-driven tools to maximize ROI. Services include intent targeting, ABM sync, and conversion rate optimization for B2B tech clients seeking predictable pipeline growth.
ABM Orchestration
We implement synchronized ABM strategies that align sales and marketing efforts targeting high-value accounts. Services include intent data analysis, personalized content creation, and cross-channel campaign execution. Our approach focuses on problem-agreement messaging to accelerate deal velocity for complex B2B sales cycles.
Messaging Alignment
We craft differentiated messaging frameworks that resonate with buyer personas across the sales cycle. Services include value proposition development, elevator pitch creation, and content theme architecture. Our approach ensures consistent storytelling from initial ads through to closed deals, improving conversion rates.
Tech Stack Integration
Our team builds and optimizes marketing technology ecosystems for B2B companies. Services include CRM implementation (HubSpot, Salesforce), automation workflow design, and integration of analytics tools. We focus on creating seamless data flows between advertising platforms, sales tools, and customer success systems.
People
Ken Lawrence
Founder & CEO
B2B marketing expert with 20+ years scaling SaaS companies. Hosts SaaS Backwards podcast. Specializes in revenue-focused strategy, AI-driven advertising, and sales alignment for enterprise tech firms.
Jason Myers
Strategy Director
20-year B2B marketing veteran with expertise in content strategy and demand generation. Former publisher of Texas CEO Magazine. Focuses on messaging alignment and measurable campaign outcomes for tech clients.
Anne Marie Miller
Marketing Strategist
30-year fintech and insurance marketing leader with experience at AXA XL, AIG, and JPMorgan Chase. Specializes in enterprise-scale growth initiatives and execution-focused marketing transformations.
James Carter
Tech Marketing Lead
Marketing executive with 20+ years in disruptive tech sectors including AI, robotics, and financial services. Focuses on market leadership strategies and sales enablement for emerging technology companies.
Rachel Kim
Paid Media Strategist
B2B media expert with 4+ years managing cross-channel advertising campaigns. Specializes in data-informed tactics, creative optimization, and performance analytics for SaaS and enterprise tech clients.
Questions
What industries does Austin Lawrence Group specialize in?
We focus on B2B technology sectors including SaaS, AI, fintech, and enterprise software companies seeking scalable growth solutions.
How do you measure campaign success?
We track pipeline quality, conversion rates, and revenue attribution using clear metrics aligned with your specific business goals and market dynamics.
Do you work with early-stage startups?
We primarily serve growth-stage companies with $5M+ ARR that have proven product-market fit and need to scale strategically.
What makes your approach different from other agencies?
Our senior-led team provides executive-level advisory, operationalized ABM, and revenue-first strategies with measurable ROI accountability.
Can you help with exit preparation?
Yes, we specialize in positioning companies for acquisition through strategic messaging, pipeline acceleration, and enterprise value optimization.
How do you align marketing with sales?
We implement synchronized ABM strategies, shared KPIs, and problem-agreement messaging to ensure marketing and sales teams work cohesively.
