Martin Waymire Advocacy Comm

Business Details

22 Years

experience

Award-Winning Public Relations Services in Michigan

Martin Waymire Advocacy Comm is a strategic communications firm dedicated to creating meaningful impact through public relations, digital marketing, and advocacy. With over two decades of experience, we have earned recognition as one of Michigan's top PR agencies, delivering award-winning campaigns that drive behavioral change, support policy reform, and foster business growth. Our team combines deep industry expertise with a commitment to innovation, utilizing a research-driven RACE methodologyResearch, Action Plan, Communicate, Evaluateto ensure measurable results for clients. We specialize in bridging the gap between organizations and their audiences through tailored messaging, media relations, and community engagement.

Our professionals hold prestigious Accreditation in Public Relations (APR) certifications, reflecting our dedication to industry excellence and continuous learning. Guided by core values of excellence, teamwork, growth, and equity, we approach every project with a client-centric mindset, prioritizing long-term partnerships over transactional relationships. Our work extends beyond client services through pro bono initiatives that support organizations aligned with our mission to create lasting positive change. Headquartered in Lansing, Michigan, we serve clients nationally, combining local insight with national reach to address evolving communications challenges.

Services

Strategic Communications Social Media Strategy Digital Marketing Influencer Marketing Reputation Management Community Relations Crisis Communications Issue Advocacy Ballot Initiatives Media Relations

Details

Year established: 2004

Highlights and features

We offer 20+ years of experience in strategic public relations and advocacy campaigns.
Our team includes APR-certified professionals recognized with six Silver Anvil Awards.
We implement data-driven RACE methodology for measurable campaign outcomes.
Our crisis communications specialists provide proactive reputation management strategies.
We maintain a strong commitment to equity and community impact through pro bono work.

Associations and certifications

Accreditation in Public Relations (APR)
Public Relations Society of America (PRSA)

Website

Update Listing

Services

Strategic Communications

Our strategic communications services develop comprehensive messaging frameworks that align with organizational goals and audience needs. We conduct thorough research to understand market dynamics, competitor positioning, and stakeholder perceptions. Through integrated media relations and digital outreach, we help clients build brand authority and drive meaningful engagement across multiple platforms.

Media Relations

We cultivate relationships with journalists and media outlets to secure earned media coverage for our clients. Our approach combines traditional press outreach with modern digital strategies, including influencer partnerships and content distribution. We provide media training to spokespeople and develop targeted press materials that resonate with specific publications and audiences.

Crisis Communications

Our crisis communications team prepares organizations for potential reputational threats through proactive planning and rapid response strategies. We develop comprehensive crisis playbooks and conduct scenario planning exercises. When issues arise, we implement damage control measures while maintaining transparency and protecting brand integrity through consistent messaging.

Digital Marketing

We create data-driven digital marketing campaigns that combine SEO, paid media, and content marketing to achieve client objectives. Our strategies focus on audience segmentation and performance analytics to optimize campaign effectiveness. We integrate social media platforms with website optimization techniques to maximize digital visibility and engagement metrics.

Issue Advocacy

Our issue advocacy services help organizations promote policy changes and social causes through coordinated communications strategies. We develop grassroots mobilization efforts and coalition-building initiatives that amplify client messages. By combining traditional media outreach with digital advocacy tools, we create sustained public support for policy initiatives at local and national levels.

People

Roger Martin

Founder, Retired

Co-founder of Martin Waymire Advocacy Comm with extensive journalism background, shaping the agency's strategic direction for two decades before retirement.

David Waymire

Founder, Retired

Co-founder and former journalist who helped establish the agency's reputation for award-winning public relations campaigns before transitioning to retirement.

Adam Bitely

Vice President of Public Affairs

Public affairs expert with deep policy knowledge, leading strategic communications initiatives that bridge organizational goals with public policy objectives.

Jill Deiters

Director of Creative Services

Creative leader overseeing visual storytelling and content development, ensuring brand consistency across all client communications and marketing materials.

Mariam Robinson

Director of Public Relations

Seasoned PR professional managing client relationships and media outreach, with expertise in developing integrated communications strategies for complex campaigns.

Questions

What public relations services do you offer?

We provide comprehensive PR services including media relations, crisis communications, digital marketing, issue advocacy, and strategic communications planning tailored to client needs.

How do you measure campaign success?

We use a combination of traditional metrics and custom KPIs through our RACE methodology, focusing on audience engagement, message penetration, and tangible business outcomes.

Do you work with national clients?

While headquartered in Michigan, we serve organizations nationwide, leveraging our local insights to create scalable national communications strategies.

What makes your agency different?

Our journalism-trained team combines media expertise with data-driven strategies, maintaining APR-certified professionals and a proven track record of award-winning campaigns.

How do you handle crisis situations?

We develop proactive crisis playbooks and implement rapid response protocols, balancing transparency with brand protection through consistent messaging frameworks.

What industries do you specialize in?

We work across sectors including public policy, healthcare, education, and nonprofit organizations, adapting our expertise to each industry's unique communications challenges.