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26 Years
experience
Your Guide to Waco's Culture & Community
Wacoan Magazine has been Waco's premier city magazine since 2000, dedicated to celebrating the unique culture and community of Waco through high-quality storytelling. As a locally owned and operated publication, we provide comprehensive coverage of local events, dining, shopping, neighborhoods, and personal stories that define our city. Our award-winning editorial content and visually striking design are available in both print and digital formats, ensuring accessibility for residents and visitors alike. With a monthly circulation exceeding 20,000 copies, we maintain a strong presence across Waco's key locations including the Silos, Spice Village, H-E-B stores, and area hotels. Our team of experienced journalists and creative professionals work tirelessly to curate content that resonates with Waco's diverse population while maintaining our founding mission of telling untold stories.

Through strategic partnerships with local businesses and community organizations, we serve as a vital connector between Waco's established residents and newcomers. Our digital platforms extend our reach beyond print, offering real-time updates on events and exclusive online content. The magazine's enduring success stems from our commitment to authentic storytelling, community engagement, and maintaining the highest editorial standards. We take pride in being recognized as the heartbeat of Waco's cultural landscape, with advertisers consistently reporting measurable returns on their marketing investments. Our office hours and team contact information are readily available for those seeking to contribute, advertise, or collaborate on community initiatives.
Services
City Magazine Digital Editions Event Listings Business Directory Advertising Services Community Stories Local Dining Guide Event Promotion
Details
  • Year established: 2000
Highlights and features
  • We have been Waco's trusted city magazine since 2000
  • Our free monthly publication reaches over 20,000 readers
  • We offer digital editions accessible worldwide
  • Our curated content highlights Waco's unique culture and businesses
  • We provide comprehensive coverage of local events, dining, and community stories
What people say
Effective advertising results Beautiful design Community-focused content Comprehensive event listings Trusted local resource
Update Listing
Services
City Magazine
Our monthly print magazine delivers in-depth coverage of Waco's culture, events, and community through professionally curated content. Each issue features local stories, business profiles, and event calendars that capture the city's unique character. With a focus on quality journalism and striking visual design, we provide readers with a tangible connection to Waco's evolving narrative while serving as a trusted resource for both residents and visitors.
Digital Editions
Access our content digitally through interactive editions that mirror our print publication's quality and depth. Our digital platform offers enhanced features like searchable archives, event calendars, and business directories while maintaining the same editorial standards. This format ensures our content remains accessible to Wacoans living outside the local area and provides advertisers with extended reach through shareable content options.
Event Listings
We maintain the most comprehensive local event calendar covering cultural happenings, community gatherings, and business promotions. Our curated listings include detailed information about dates, locations, and special features that help readers plan their month. Through both print and digital platforms, we offer businesses and organizations reliable exposure to engaged audiences actively seeking community engagement opportunities.
Advertising Services
Our advertising packages combine print visibility, digital reach, and social media integration to maximize client ROI. With multiple ad sizes and placement options, we create customized campaigns that align with business objectives. Our creative team works closely with clients to develop visually compelling ads that maintain brand consistency while leveraging our established audience trust to drive measurable results.
Business Directory
Our curated business directory connects consumers with verified local companies across various industries. Each featured business receives detailed profile space with contact information, service descriptions, and visual elements. This resource serves both new residents seeking essential services and established businesses looking to expand their customer base through our magazine's trusted platform.
People
Michelle Johnson
Publisher & Editor-in-Chief
With over two decades of leadership, Michelle Johnson guides Wacoan Magazine's editorial vision while maintaining its community-focused mission. Her strategic direction has expanded the publication's digital presence while preserving its local roots since 2000.
Emily Ober
Editor
Emily Ober oversees content development and editorial operations, ensuring quality storytelling that reflects Waco's evolving community. Her journalistic expertise helps maintain the magazine's reputation for authentic, engaging local coverage.
Lonnie Bradley
Creative Director
Lonnie Bradley leads visual design initiatives, combining artistic vision with technical expertise to create the magazine's award-winning layouts. His creative direction ensures consistent visual excellence across all publication formats.
Lisa Jaska
Advertising Account Manager
Lisa Jaska develops strategic advertising solutions for local businesses, leveraging her market knowledge to create effective campaigns. Her client-focused approach helps businesses maximize their marketing investments through tailored advertising packages.
Brittany Ross
Production Director
Brittany Ross manages publication production logistics, ensuring timely delivery of high-quality print editions. Her operational expertise maintains efficiency across the magazine's production workflow while upholding strict quality control standards.
Questions
What areas does Wacos Magazine cover?
We focus primarily on Waco, Texas with additional coverage of surrounding communities within McLennan County and frequent mentions of regional attractions.
How can I submit an event listing?
Submit event details through our online form or contact our editorial team directly. We review submissions for relevance and community interest before publication.
Do you accept advertising from non-local businesses?
While we prioritize Waco-based businesses, we consider regional advertisers whose services align with our readers' interests and travel patterns.
How do I access past issues?
Digital archives are available on our website, and physical copies can be found at select locations including the Waco History Museum and local libraries.
Can I contribute articles or photography?
We welcome local talent submissions. Contact our editorial team with samples of your work and proposed story ideas for consideration in future issues.
What makes Wacos Magazine unique?
Our combination of quality journalism, stunning visual design, and deep community connections creates a publication that residents keep for months and newcomers use to discover Waco.