Business Details
21 Years
experience
Enterprise-Grade Event Management Platform for Measurable ROI
Certain Software believes events are where business connections spark, relationships grow, and opportunities turn into revenue. The company helps organizations deliver personalized attendee experiences, capture meaningful engagement signals, and transform event moments into actionable insights. With AI-powered technology and enterprise-grade security, Certain Software enables businesses to turn events from cost centers into revenue engines by connecting engagement data to sales and marketing.The platform supports global event programs with scalable solutions for in-person, hybrid, and virtual events. Founded by entrepreneurs with deep industry expertise, Certain Software combines innovation with a customer-first approach to drive measurable ROI for clients worldwide.
Services
Event Management Platform
Mobile Event App
Buying Signals Solution
Event Advisor
Data Integration
Details
- Year established: 2005
Highlights and features
- AI-powered personalization for attendee experiences
- Real-time buying signal capture and CRM integration
- Seamless integrations with 150+ martech platforms
- Enterprise-grade security with global compliance
- Scalable platform for managing 1,000+ events annually
Associations and certifications
- PCI DSS
- GDPR
- SOC 2
What people say
Streamlines event management
Seamless integration
Actionable insights
Scalable platform
Real-time data sync
Services
Event Management Platform
Enterprise-grade platform for planning and executing in-person, hybrid, and virtual events. Features include registration, agenda building, speaker management, payment processing, and CRM integration. AI-driven analytics track attendee behavior to optimize event ROI and drive pipeline growth through real-time data synchronization.
Mobile Event App
AI-powered mobile application enhancing attendee engagement before, during, and after events. Offers personalized agendas, live polling, networking tools, and real-time lead capture. Tracks user interactions to generate actionable buying signals while providing exhibitors with qualification tools for immediate CRM sync.
Buying Signals Solution
Transforms attendee interactions into quantifiable sales insights. Captures engagement data from sessions, meetings, and content consumption across event formats. Integrates with marketing automation systems to prioritize leads, accelerate follow-ups, and shorten sales cycles through intent-based lead scoring.
Event Advisor
Personalizes attendee journeys using machine learning algorithms. Analyzes profile data and real-time behavior to suggest relevant sessions, exhibitors, and networking opportunities. Delivers tailored recommendations through mobile apps, websites, and email while capturing behavioral signals for sales enablement.
Data Integration
Connects event data with CRM and marketing platforms through pre-built integrations and custom APIs. Automates workflows for real-time data synchronization, enabling revenue teams to act on engagement signals. Provides enterprise-grade security and compliance for global data governance.
People
Douglas E. Goldman
Chairman and Founder
Chairman and founder of Certain Software with a background in entrepreneurship and philanthropy. Serves on multiple nonprofit boards and holds degrees from UC Berkeley and Tel-Aviv University's Sackler School of Medicine.
Peter Micciche
Chief Executive Officer
CEO with extensive SaaS leadership experience, including former CEO roles at IBM's Cognos division and HP's NativeMinds. Holds finance and MBA degrees from Boston College and Suffolk University.
Sunil Machado
Chief Software Architect
14-year veteran from Vocera Communications leading software engineering innovations. Drives Certain Software's global event data architecture advancements with expertise in healthcare, safety, and web applications development.
Peggy Chiu
Vice President, Customer Success
SaaS technology executive with 15+ years building high-performing customer success teams. Focuses on enterprise client retention, adoption strategies, and growth initiatives through customer-centric relationship management.
Ruby Kolwyck
Head of People
HR leader with experience at SolFocus and Federal Reserve Bank. Builds inclusive cultures and drives employee engagement strategies while managing talent acquisition and organizational development programs.
Questions
How does Certain Software capture buying signals from events?
Certain Software tracks attendee interactions across sessions, meetings, and content consumption. This behavioral data syncs with CRM systems in real time to identify high-intent leads and accelerate sales follow-ups.
Can Certain Software integrate with our existing marketing tools?
Yes, Certain Software offers 150+ pre-built integrations with CRM platforms, marketing automation tools, and payment processors. Custom API connections also enable tailored data workflows.
Is Certain Software suitable for global event programs?
Yes, Certain Software's enterprise-grade platform supports multi-language, multi-currency events worldwide with centralized brand management and compliance features for global data governance.
What security certifications does Certain Software maintain?
Certain Software complies with PCI DSS, GDPR, and SOC 2 standards. The platform includes enterprise-grade security features for data protection and privacy governance.
How does the mobile app enhance attendee engagement?
The AI-powered app provides personalized agendas, live polling, networking tools, and real-time lead capture. It tracks user behavior to generate actionable buying signals for sales teams.
What support levels are available?
Certain Software offers Silver (standard), Gold (faster response), and Platinum (dedicated support hero) plans with tiered response times and case management features.
