Business Details
17 Years
experience
Digital Advertising Platform for Journey Marketing
Founded in 2009 as AcuityAds, our company rebranded as Illumination Arts Publishing in 2023 to reflect our evolution as a marketer-first platform for journey advertising. Our team combines advanced ad technology, real-time data, and intuitive tools to empower brands and agencies. We specialize in connecting programmatic, email, and social campaigns across the marketing funnel, leveraging machine learning to create personalized strategies. With global offices in Toronto, Miami, Mexico City, and Barcelona, we serve clients worldwide through our self-serve demand-side platform. Our SOC II Type II certification and compliance with HIPAA, CCPA, and GDPR demonstrate our commitment to data security.We provide actionable insights through first- and third-party data segmentation, enabling precise audience targeting and measurable campaign success. Our AI-powered recommendations optimize bids, budgets, and audience targeting while our Canvas interface simplifies campaign planning. Recognized by G2 reviews and industry leaders, we maintain transparency through annual audits and continuous platform innovation. Our leadership team brings decades of experience in technology, marketing, and data science to drive advertising effectiveness.
Services
Demand Side Platform
Data Analytics
Journey Advertising
AI Integration
Email Campaign Sync
Details
- Year established: 2009
Highlights and features
- Our AI-powered platform optimizes bids, budgets, and audience targeting in real time.
- We offer cross-channel campaign management across programmatic, social, and email platforms.
- Our SOC II Type II certification demonstrates rigorous data security standards.
- Global presence with offices in North America, Europe, and Latin America.
- We provide first-party data integration with open web campaign targeting capabilities.
Associations and certifications
- SOC II Type II
- HIPAA
- CCPA
- GDPR
What people say
AI was above benchmark
Cost of acquisition down 60%
Connected journey higher AOV
Meaningful interactions improved
Smart audience decisions drive success
Services
Demand Side Platform
Our self-serve demand-side platform enables precision targeting across multiple channels. Marketers gain intuitive tools for campaign execution and real-time performance insights. The platform connects programmatic, email, and social campaigns through a unified interface, allowing data-driven decisions that improve conversion rates and reduce acquisition costs by up to 60%.
Journey Advertising
This method targets audiences at each marketing funnel stage with customized messaging. Our platform visualizes customer journeys across awareness, interest, desire, and conversion phases. By analyzing behavior patterns, we create connected campaigns that increase engagement and deliver measurable results through real-time analytics and AI recommendations.
Data Analytics
We unlock first- and third-party data potential through advanced segmentation. Our tools target demographics, behaviors, and interests while providing real-time performance dashboards. The system enables personalized ad creation by analyzing consumer behavior patterns, helping marketers understand which strategies drive conversions and improve return on advertising spend.
AI Integration
Proprietary AI algorithms optimize advertising effectiveness by analyzing consumer journeys. The system provides bid adjustments, budget reallocation, and audience refinement recommendations. This technology helps marketers identify the most efficient conversion paths while maintaining compliance with data security standards through annual audits and encryption protocols.
Email Campaign Sync
Our platform synchronizes first-party email data with open web campaigns. Marketers can target users based on email engagement behaviors like opens and clicks. This integration creates personalized strategies that connect digital interactions across multiple touchpoints, improving campaign effectiveness through unified audience profiling and targeted messaging.
People
Simon "Smith" Cairns
CEO
With 25+ years in tech leadership, Simon drove growth at PNI Digital Media and SPUD. He led Staples' acquisition of PNI and transformed SPUD into Western Canada's largest healthy food retailer before joining Illumination Arts Publishing in 2024.
Elliot Muchnik
CFO
Chartered accountant with 25 years in financial services. Former CFO at Richardson Wealth, Elliot brings expertise in corporate finance and governance to Illumination Arts Publishing's financial strategy while maintaining compliance with regulatory standards.
Rachel Kapcan
Chief Product Officer
Co-founder with experience in Israeli Intelligence Corps' Unit 8200. She built Illumination Arts Publishing's AI-driven real-time bidding system over 10 years, combining military-grade precision with commercial innovation in our core advertising technology platform.
Oren Hisherik
Chief Information Technology Officer
25+ years in IT leadership roles at Amdocs and ORSUS. As CITO, he develops technology strategy and oversees system operations, ensuring our platform maintains cutting-edge capabilities while meeting SOC II Type II security standards.
Joe Ontman
Chief Business Development Officer
Co-founder with entrepreneurial success in computer supply and affiliate marketing. He brings business development expertise from founding OTA and a successful affiliate marketing company to drive Illumination Arts Publishing's market expansion.
Questions
What is illumin's core platform?
illumin is a journey advertising platform connecting programmatic, email, and social campaigns through real-time data and AI-powered optimization tools.
Does illumin offer self-service options?
Yes, our self-serve platform provides planning, execution, and reporting tools for brands and agencies to manage campaigns independently.
How does illumin use customer data?
We analyze first- and third-party data to optimize journey advertising while maintaining SOC II Type II, HIPAA, CCPA, and GDPR compliance.
Where is illumin headquartered?
illumin's global headquarters are in Toronto, Canada with offices in Miami, Mexico City, and Barcelona.
Does illumin use artificial intelligence?
Yes, our proprietary AI algorithm identifies optimal conversion paths and provides real-time recommendations for bid adjustments and audience targeting.
What ad channels does illumin support?
We support native, display, video, CTV, audio, digital-out-of-home, social, and email integration across multiple platforms.
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