Business Details
Award-Winning Advertising & Media Production Agency in Monterey, CA
Current Wave Media is an award-winning California advertising agency with in-house production and creative services. Based in Monterey, we serve Santa Cruz, Salinas, and surrounding regions, offering tailored media solutions for businesses of all sizes. Our comprehensive services include concept development, branding, art direction, rich media creation, media placements, and full-cycle video production. With over 20 years of advertising experience and a team of seasoned professionals, we combine local market expertise with innovative strategies to deliver impactful campaigns. Our in-house production capabilities ensure cost efficiency, accountability, and seamless execution from creative inception to final delivery. We specialize in creating rich media content, including 8K video production, aerial cinematography, and motion graphics, while maintaining a client-centric approach that prioritizes individual brand needs.Our retainer billing system fosters long-term partnerships, eliminating creative fees for retainer clients and streamlining workflow efficiency. By deeply understanding each client's unique structure and goals, we develop advertising strategies that outpace competition and drive measurable results. Our team's diverse experience spans national TV production, corporate communications, and digital marketing, ensuring a multidimensional approach to every project. From pre-production planning to post-production refinement, we maintain uncompromising attention to detail across all deliverables, including television, online, radio, and print advertisements.
Services
Media Production
Video Production
Branding Services
Rich Media Creation
Advertising Campaigns
Graphic Design
Website Design
Copywriting
Motion Graphics
Aerial Cinematography
Highlights and features
- We offer in-house media production for cost efficiency and quality control
- Our retainer billing system eliminates creative fees for ongoing clients
- We provide tailored advertising strategies based on local market expertise
- Our team has 20+ years of California market advertising experience
- We combine creative innovation with proven media placement strategies
Services
Media Production
Our full-service media production covers concept to completion. We create high-impact visual content including 8K video, aerial cinematography, and motion graphics. Using advanced production techniques and state-of-the-art equipment, we deliver professional-grade media tailored to brand messaging and audience engagement goals.
Video Production
From pre-production planning to final delivery, we handle all aspects of video production. Our services include script development, location scouting, professional filming, and post-production editing. We specialize in creating compelling narratives for television commercials, corporate videos, and digital marketing content.
Advertising Campaigns
We develop comprehensive advertising strategies combining traditional and digital media. Our approach includes market analysis, creative concept development, and multi-channel media placement. We create integrated campaigns that build brand awareness and drive measurable business results through targeted audience engagement.
Rich Media Creation
Our rich media solutions include animated graphics, cinemagraphs, and interactive web content. We produce visually engaging digital assets that enhance online marketing efforts and improve user engagement. These dynamic media elements help brands stand out in competitive digital landscapes.
Branding Services
We create cohesive brand identities that resonate with target audiences. Our branding process includes market research, visual identity design, and strategic messaging development. We help businesses establish strong brand recognition through consistent creative direction across all marketing materials and communication channels.
People
Solomon Atherton
Creative Director, Advertising Strategist & DP/Director
Award-winning creative director with global digital arts experience since 1999. Former airborne broadcast journalist in the Middle East and Hollywood TV production professional. Leads creative teams while maintaining meticulous attention to quality and detail in all advertising products.
Rachelle Sinner
Director of Digital Marketing & Public Relations
Marketing expert with 15+ years corporate communications experience. Former Elsevier Inc. professional managing author relations and Vail Resorts public relations specialist. Combines creative vision with strategic planning to deliver effective marketing solutions while maintaining budgetary constraints.
Tary McCullough
Senior Editor & Post-Production Manager
Professional editor since age 15 with family background in photography. Specializes in advertisement editing, animation, and motion graphics. Expert in Adobe Premiere, Final Cut, and After Effects compositing, delivering polished post-production results that enhance visual storytelling.
Questions
What advertising services do you offer?
We provide full-service advertising including concept development, branding, media placement, and campaign strategy across traditional and digital platforms.
Do you handle complete video production cycles?
Yes, we manage all stages from pre-production planning through filming to final post-production editing and delivery.
What media formats do you produce?
We create 8K video content, aerial cinematography, motion graphics, cinemagraphs, and both television and digital advertising formats.
How does your retainer billing system work?
Our retainer system fosters long-term partnerships with discounted rates and eliminates creative fees for ongoing clients.
What areas do you serve?
We primarily serve Monterey, Santa Cruz, and Salinas with extended coverage across California's Central Coast region.
