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Business Details
47 Years
experience
Your Premier Harley-Davidson Dealership in Peoria, IL
At Walters Brothers Harley-Davidson, our customers come first. Our mission is to build lasting relationships with partners, employees, and the motorcycling community while upholding honesty, integrity, and service to the community. Located in Peoria, Illinois, we have served Central Illinois' motorcycle landscape for over 98 years. Our state-of-the-art service department is second to none, proudly serving Washington, Morton, Pekin, East Peoria, and Chillicothe. We are your one-stop destination for new and pre-owned Harley-Davidson motorcycles, including Street Glide, Trike, Road King, and CVO models. Our full-service MotorClothes department, parts, and accessories ensure every rider finds exactly what they need.

With a legacy of excellence, we remain a multiple Bar and Shield winner for customer service and are recognized as one of Harley-Davidson Motor Company's top dealers. Our team, spanning generations of the Walters family, continues to prioritize personalized service and community engagement. Whether you're seeking customization, financing, or expert maintenance, we combine decades of experience with a passion for motorcycling to deliver unmatched value. Visit us today to experience why we remain a trusted name in Central Illinois.
Services
Motorcycle Sales Parts & Accessories Service & Maintenance Customization MotorClothes
Details
  • Year established: 1979
Highlights and features
  • Over 98 years of experience serving Central Illinois motorcyclists.
  • Certified service department with expert technicians.
  • Largest selection of new and pre-owned Harley-Davidson motorcycles in the region.
  • Customization options including Stage 1 upgrades and performance parts.
  • Recognized as a top Harley-Davidson dealer for customer service excellence.
Associations and certifications
  • Bar and Shield
  • Harley-Davidson Motor Company
Services
Motorcycle Sales
Offering a wide selection of new and pre-owned Harley-Davidson motorcycles, including Street Glide, Road King, and CVO models. Our inventory caters to both seasoned riders and newcomers seeking reliable, high-performance machines. Expert staff assist in finding the perfect match for your riding style and preferences.
Service & Maintenance
Our state-of-the-art service department provides expert maintenance and repairs for all Harley-Davidson models. Certified technicians use genuine parts to ensure optimal performance and longevity. Services include oil changes, diagnostics, and complex engine work, backed by decades of specialized experience.
Customization
Transform your Harley-Davidson with customization options like Stage 1 upgrades, performance parts, and aesthetic enhancements. Our team offers tailored advice to achieve your desired look and performance, ensuring your motorcycle reflects your unique style and riding needs.
Parts & Accessories
Stock up on genuine Harley-Davidson parts and accessories, from performance components to MotorClothes apparel. Our inventory includes everything needed to maintain, upgrade, or personalize your ride, with expert guidance to help you choose the right products.
Financing
We offer flexible financing options for new and pre-owned motorcycles, with competitive rates and minimal down payments. Our financial experts streamline the approval process, allowing you to hit the road quickly with a customized payment plan that fits your budget.
People
Wayne J. Wiebler
Owner
Wayne purchased the dealership in 1979 and expanded it to its current location, tripling its size. He has led the business through multiple renovations and growth phases, maintaining a focus on customer service and community engagement.
Steve Walters
Manager
Steve, part of the Walters family legacy, contributes to dealership operations and management. His leadership ensures the continuation of the family's commitment to quality service and motorcycling tradition.
Stann Walters
Manager
Stann plays a key role in dealership management, upholding the family's dedication to excellence. His expertise spans motorcycle sales, service, and customer relations, ensuring a seamless experience for all clients.
Tiffany Walters
Team Member
Tiffany contributes to the dealership's operations, carrying on the family tradition of exceptional service. Her work supports the dealership's reputation as a top Harley-Davidson retailer in Central Illinois.
David Walters
Team Member
David supports dealership functions with a focus on customer satisfaction. As part of the fourth generation, he helps maintain the business's legacy of quality sales, service, and community involvement.
Questions
What services does Walters Brothers Harley-Davidson offer?
We provide new and pre-owned motorcycle sales, parts, service, customization, and MotorClothes. Our certified technicians handle all maintenance and repair needs.
Do you offer financing options for motorcycles?
Yes, we offer flexible financing with competitive rates and minimal down payments for qualified buyers.
What areas do you serve?
We serve Central Illinois, including Washington, Morton, Pekin, East Peoria, and Chillicothe.
Can I schedule a test ride?
Yes, test rides are available. Contact us to book an appointment and experience our motorcycles firsthand.
What customization options are available?
We offer Stage 1 upgrades, performance parts, and aesthetic enhancements to personalize your Harley-Davidson.
What are your dealership hours?
We are open Tuesday-Friday 9 AM-5 PM, Saturday 9 AM-4 PM, and closed Monday and Sunday.