Business Details
41 Years
experience
Award-Winning Advertising & Marketing Services in Clearwater, FL
Clarke Group has been a trusted leader in advertising, marketing, and communications since 1985. Our principals work directly with clients to ensure personalized strategies that drive measurable results. With over 30 years of experience, we specialize in research-based communication strategies tailored to diverse industries including retail, real estate, HVAC, and more. Our team combines traditional and digital media expertise to create award-winning campaigns that resonate with target audiences.We prioritize client relationships, limiting our workload to maintain deep understanding of each business and its customers. Our dedication to innovation and data-driven decision-making has earned us long-term partnerships and industry recognition. From situational analysis to ROI measurement, we deliver comprehensive solutions that adapt to evolving market demands. Our commitment to excellence ensures clients receive cost-effective, impactful advertising that builds brand equity and boosts sales.
Services
Situational Analysis
Branding & Positioning
Marketing Strategy
Media Planning
Copywriting
Graphic Design
TV & Radio Production
Web Design
SEO Services
Social Media Strategy
Details
- Year established: 1985
Highlights and features
- We offer 30+ years of hands-on experience in advertising and marketing.
- Our principals work directly with clients for personalized strategy development.
- We combine traditional and digital media expertise for comprehensive campaigns.
- We guarantee results-driven communication strategies tailored to your industry.
- Our team includes award-winning professionals in broadcast, print, and digital media.
What people say
Premier marketing expert
Invaluable knowledge
Creative ideas
Award-winning jingle
Huge reason for success
Services
Situational Analysis
We conduct comprehensive market research to understand your business environment, competition, and target audience. Our data-driven approach identifies opportunities and challenges, forming the foundation for effective marketing strategies. This service ensures informed decision-making tailored to your industry's unique demands.
Branding & Positioning
Our team develops distinctive brand identities that resonate with your target audience. We create positioning strategies that differentiate your business in competitive markets. From visual elements to core messaging, we ensure consistent brand representation across all platforms to build customer loyalty.
Media Planning & Buying
We develop optimized media plans combining traditional and digital channels for maximum reach. Our expertise in broadcast, print, and online media ensures efficient budget allocation. We negotiate placements to maximize client value while tracking performance for continuous improvement.
TV & Radio Production
Our production team creates compelling television and radio commercials tailored to your brand. We handle concept development, scripting, and direction to ensure high-quality execution. These dynamic ads effectively communicate your message to engage local and national audiences.
Social Media Strategy
We develop targeted social media campaigns that build brand awareness and customer engagement. Our strategies leverage platform-specific strengths for optimal results. From content creation to analytics, we ensure measurable ROI through data-driven adjustments to your digital presence.
People
Carter Clarke
Founder
Carter Clarke founded Clarke Group in 1985 and leads all client strategy development. With expertise in branding, media planning, and ROI analysis, he ensures hands-on involvement in every project to deliver measurable results for clients.
Mark Zintel
Client & Creative Services
Mark Zintel brings 40+ years of broadcast and marketing experience to Clarke Group. He specializes in media planning, production, and creative services, leveraging his award-winning background in radio, television, and advertising to enhance client campaigns.
Questions
What services does The Clarke Group offer?
We provide comprehensive advertising, marketing, and communications services including branding, media planning, TV/radio production, digital marketing, and social media strategies tailored to your business needs.
How does The Clarke Group ensure campaign effectiveness?
We combine 30+ years of experience with data-driven research to create targeted strategies, continuously monitoring performance metrics to optimize results across traditional and digital platforms.
What industries do you work with?
We serve diverse sectors including automotive, real estate, HVAC, restaurants, retail, and business-to-business clients, adapting our expertise to each industry's unique requirements.
How are The Clarke Group's principals involved?
Our principals work directly with clients throughout every project, ensuring personalized attention and strategic oversight from initial concept to campaign execution and analysis.
What sets The Clarke Group apart from other agencies?
We differentiate ourselves through hands-on principal involvement, proven ROI-focused strategies, and a balanced approach combining traditional media expertise with innovative digital solutions.
