Business Details
39 Years
experience
Creative Marketing Solutions in Allentown, PA
First Generation is a full-service strategic marketing agency with over 30 years of experience delivering creative solutions that make an impact. Founded in 1987 as a film production company, we have evolved into a comprehensive agency offering marketing strategies, visual production, live event execution, and learning solutions. Our team of experts combines technical know-how with innovative thinking to address organizational challenges and drive client success. We serve diverse industries including healthcare, government, education, and consumer products, leveraging our in-house studio and veteran-owned expertise to create tailored campaigns. Our commitment to quality is demonstrated through award-winning work for clients like Crayola, Vycom, and the U.S.Department of Education. We specialize in transforming complex concepts into engaging content, from product launches to training programs that prioritize safety and compliance. Our service-disabled veteran-owned status reflects our dedication to excellence and community values. With offices in Allentown, PA and Washington, DC, we provide scalable solutions from local to global markets. Our process emphasizes collaboration, ensuring each project aligns with client visions while maintaining our high standards of execution. From concept development to final delivery, First Generation remains focused on creating meaningful experiences that resonate with target audiences and achieve measurable results.
Services
Marketing Strategies
Visual Production
Live Event Production
Learning Solutions
Branding Services
Details
- Year established: 1987
Highlights and features
- We offer 30+ years of experience in strategic marketing and production
- Our full in-house studio handles all aspects of campaign development
- Service-disabled veteran-owned business with proven government contracting expertise
- Award-winning team specializes in complex project execution across industries
- Scalable solutions from local to national implementation
Associations and certifications
- Service-Disabled Veteran-Owned Small Business
What people say
Seamless execution
Award-winning creativity
Effective training series
Exceptional client service
Innovative solutions
Services
Marketing Strategies
We create comprehensive marketing strategies tailored to client needs. Our approach combines market research with creative execution to develop campaigns that build brand awareness and drive engagement. From product launches to brand repositioning, our team develops measurable plans that align with business objectives while maintaining creative excellence.
Visual Production
Our visual production services encompass concept development through final delivery. We produce high-quality video content for broadcast, digital platforms, and corporate training. With in-house equipment and experienced crew, we handle everything from scripting to post-production, ensuring visual storytelling that captures audience attention and communicates key messages effectively.
Live Event Production
We specialize in creating seamless live experiences for corporate events and trade shows. Our services include venue selection, logistics coordination, and on-site execution. From small meetings to large conferences, we manage technical elements, staging, and audiovisual requirements to deliver impactful events that meet specific marketing goals.
Learning Solutions
We develop customized learning solutions that address organizational challenges. Our team creates engaging training content including eLearning modules, instructional videos, and interactive presentations. These solutions help clients improve employee performance, ensure compliance, and enhance knowledge retention through modern educational technologies and proven instructional design principles.
Branding Services
Our branding services help establish and maintain strong market identities. We offer logo design, collateral development, and brand strategy consulting. By understanding client markets and target audiences, we create cohesive visual identities and messaging frameworks that differentiate businesses and create lasting impressions across all marketing channels.
People
Alexandra Shade
President and CEO
With leadership experience from NBC and Disney, Alexandra oversees all operations including video production and live events. She has guided First Generation' evolution into a full-service marketing agency while maintaining its creative foundation.
Steve White
New Technology Director
With 25+ years in media production, Steve specializes in instructional design and technology consultation. He brings expertise from Fortune 500 companies and government projects, while maintaining active involvement in the GRAMMYS Producers and Engineers Wing.
Phil Hozza
Senior Content Producer
Starting as an intern, Phil now leads content production with experience from major productions including the Go Daddy Super Bowl spot. He manages technical aspects of video production and enjoys traveling for diverse projects across the United States.
Ross Thane
Senior Director, Video Department
With 15 years in video editing and animation, Ross enhances marketing through storytelling. He specializes in motion graphics and has worked with sports teams while maintaining expertise in both creative and technical aspects of video production.
Dawn Motolese
Production Services Manager
Dawn manages project workflows and quality control across all media formats. With 18+ years in production management, she ensures excellence in every deliverable while balancing her role as entrepreneur and mother of four active athletes.
Questions
What industries does FG Services work with?
We serve healthcare, government, education, consumer products, utilities, and nonprofit sectors with tailored marketing solutions.
Are you a government-contracted vendor?
Yes, we're a Service-Disabled Veteran-Owned Small Business with extensive experience in federal government projects.
What marketing services do you offer?
We provide full-service marketing including strategy development, visual production, live events, and learning solutions.
Do you handle complete campaign management?
Yes, from concept to execution, we manage entire campaigns including research, creative development, and performance measurement.
Can you produce training materials?
We create customized training programs including video content, eLearning modules, and interactive presentations for corporate clients.
Where are your offices located?
We have headquarters in Allentown, PA and a satellite office in Washington, DC for client convenience.
Videos
