Business Details
50+ Years
experience
Your Trusted Beverage Distribution Partner in Athens, GA
Leon Farmer has built a legacy of excellence in beverage distribution spanning over six decades. Our family-owned business combines a deep passion for beer with an unwavering commitment to quality standards, serving licensed retailers across Northeast Georgia. With three generations of expertise, we specialize in distributing craft beers, hard ciders, seltzers, premium imports, wine, spirits, and non-alcoholic beverages. Our team of seasoned professionals prioritizes personalized service, ensuring clients receive tailored solutions that meet their unique needs. As stewards of Georgia's beverage industry, we maintain strong partnerships with local and national producers while adhering to the highest ethical and operational standards.Our recognition as 2021 Brewery of the Year by Beer Connoisseur magazine underscores our dedication to industry leadership. Through strategic growth and community involvement, we continue to evolve while preserving the core values established at our founding. Our Athens, Georgia headquarters serves as the operational hub for our 27-county distribution network. By combining traditional craftsmanship with modern distribution practices, we deliver reliable, efficient service to our retail partners. Our leadership team brings decades of combined experience in beverage sales, logistics, and brand management to ensure consistent service excellence.
Services
Craft Beers
Hard Ciders & Seltzers
Made in Georgia Beverages
Non-Alcoholic Beverages
Premium & Import Beers
Wine & Spirits Distribution
Details
- Year established: 1960
Highlights and features
- Family-owned operation with 60+ years of Georgia beverage distribution experience
- Specialized local market knowledge across 27 Northeast Georgia counties
- Comprehensive portfolio of craft and premium beverage brands
- Award-winning partnerships with top-tier breweries and distilleries
- Dedicated team of beverage industry specialists with decades of expertise
Services
Craft Beers
We distribute a wide selection of craft beers from both local Georgia breweries and national craft brands. Our portfolio includes IPAs, stouts, lagers, and seasonal specialties that cater to diverse consumer preferences. Our experienced team ensures proper handling and timely delivery of all craft beer products to retail locations.
Wine & Spirits Distribution
Our wine and spirits distribution service covers premium domestic and imported products for retail establishments. We offer comprehensive portfolio management and logistics solutions for both established and emerging wine and spirit brands seeking market access in Northeast Georgia.
Non-Alcoholic Beverages
We provide distribution solutions for non-alcoholic beverage brands seeking retail placement in our 27-county territory. Our services include product positioning, inventory management, and point-of-sale support for soft drinks, energy drinks, and alternative beverage products.
Made in Georgia Beverages
We specialize in promoting Georgia-made beverage brands through dedicated distribution channels. Our local market expertise helps Georgia craft breweries and distilleries expand their retail presence while maintaining brand integrity and quality standards.
Premium & Import Beers
Our premium and import beer distribution service connects retailers with sought-after international and specialty beer brands. We maintain proper storage and handling protocols to preserve product quality during transportation and delivery to ensure optimal consumer experience.
People
Leon Farmer III
President
Third-generation leader with over 20 years in beverage distribution. Graduated from University of Georgia's Terry College of Business. Oversees strategic direction while maintaining family commitment to quality and service excellence.
Tim Mackey
Senior Vice President General Manager
25-year beverage industry veteran with expertise in operations and logistics management. Holds Certified Cicerone credentials. Leads daily operations ensuring efficient distribution network performance across Northeast Georgia.
Chris Stallings
Senior Vice President Director of Sales & Marketing
Sales leader with 18 years of beverage industry experience. Manages brand partnerships and retailer relationships. Holds MBA from Georgia State University. Develops marketing strategies that boost brand visibility in competitive markets.
Randy Dover
Vice President Gainesville Sales Manager
Regional sales expert with 15 years in Georgia beverage distribution. Focuses on North Georgia market expansion. Maintains strong relationships with independent retailers and chain store buyers across multiple counties.
Mark Smith
Vice President Athens Sales Manager
Local market specialist with 12 years of Athens-area beverage sales experience. Coordinates community events and local brand promotions. Ensures timely product availability for Athens-Clarke County retailers.
Questions
What areas do you serve?
We serve licensed retailers across 27 counties in Northeast Georgia from our Athens headquarters.
What product types do you distribute?
Our portfolio includes craft beers, hard ciders, seltzers, premium imports, wine, spirits, and non-alcoholic beverages.
How long have you been in business?
We've been serving Georgia's beverage industry since our founding in 1960 by Leon Farmer Sr.
Are you a family-owned business?
Yes, we remain family-owned through three generations, with Leon Farmer III currently serving as President.
How can retailers schedule deliveries?
Licensed retailers in our territory can schedule appointments through our online portal or contact our sales team directly.
Do you work with local Georgia producers?
We proudly support Georgia's beverage industry through partnerships with local craft breweries and distilleries.
