Business Details
21 Years
experience
Your Trusted Financial Advisers in Novato, CA
Asti Financial was founded in 2005 with a mission to empower individuals and small businesses to achieve financial control and maximize wealth. As an independent fiduciary firm, we prioritize objectivity in all recommendations, operating without affiliations to broker/dealers. Our team of certified professionals brings decades of experience from institutions like Barclays Global Investors and Charles Schwab, offering expertise in financial planning, investment strategies, and wealth consulting. We serve clients nationwide through 100% virtual meetings, utilizing an hourly rate model to ensure accessibility for all income levels. Our commitment to transparency and client-centric service is reflected in our personalized approach, which includes comprehensive financial plans, targeted hourly consultations, and ongoing support.We hold active memberships in professional organizations like the Financial Planning Association and maintain licenses in health, life, and long-term care insurance. Our team's combined 60+ years of industry experience enables us to address complex financial scenarios, from retirement planning to stock option management, while maintaining a focus on practical, implementable solutions. We measure success through client satisfaction and the achievement of long-term financial goals, as evidenced by our track record of repeat engagements and referrals.
Services
Financial Planning
Investment Planning
Wealth Consulting
Retirement Planning
Tax Planning
Estate Planning
Portfolio Management
Risk Management
College Funding
Stock Option Planning
Details
- Year established: 2005
Highlights and features
- We offer flexible hourly-rate financial planning with no minimum asset requirements
- Our team includes CFP professionals with 20+ years of combined industry experience
- We operate as independent fiduciaries with no broker/dealer affiliations
- We provide 100% virtual meetings for client convenience
- Our personalized approach includes comprehensive financial plans and targeted consultations
What people say
Knowledgeable advisors
Personalized approach
Clear guidance
Flexible scheduling
Comprehensive planning
Services
Financial Planning
Our financial planning service creates customized roadmaps for achieving life goals through strategic money management. Certified planners analyze your complete financial picture to develop actionable plans addressing retirement, education funding, career transitions, and major life events. We combine technical expertise with practical advice to help clients make informed decisions about their financial future.
Investment Planning
We provide objective investment planning services that focus on asset allocation, portfolio rebalancing, and risk management strategies. Our team conducts thorough portfolio analyses to optimize investment structures while aligning with individual risk tolerance and financial goals. We offer ongoing monitoring and adjustments to help clients navigate changing market conditions and life circumstances.
Tax Planning
Our tax planning service identifies strategies to minimize tax liabilities through proactive financial decisions. We analyze clients' complete financial situations to optimize tax outcomes related to retirement accounts, investment vehicles, and major life events. Our approach integrates with overall financial planning to maximize after-tax returns and improve long-term wealth accumulation.
People
Julie Asti
Founder and Principal
Julie Asti founded Asti Financial in 2005 with 35+ years of financial services experience. A CFP professional and UC Berkeley graduate, she previously worked at Barclays Global Investors and holds California insurance licenses. Julie focuses on comprehensive financial planning and investment strategy.
Eileen Loustau
Certified Financial Planner
Eileen Loustau joined Asti Financial in 2021 with 25 years of financial education experience. A CFP and UC Berkeley alumna, she specializes in retirement planning and portfolio allocation. Eileen previously led ETF education initiatives at BlackRock and developed investment training programs for major financial institutions.
Frank Bonanni
Paraplanner
Frank Bonanni serves as paraplanner with 20+ years of financial services experience. A registered investment advisor in California, he previously worked at Bank of America Investments and JP Morgan. Frank supports client service through detailed financial analysis and planning documentation.
Questions
What financial planning services do you offer?
We offer comprehensive financial planning, investment planning, retirement planning, tax optimization, estate planning, and specialized services like stock option analysis and college funding strategies.
How does your hourly rate model work?
Our hourly rate model starts at $400/hour, allowing flexible access to financial expertise without minimum asset requirements. Clients pay only for the time they need, with no ongoing commitments.
Are you fiduciaries?
Yes, we operate as independent fiduciaries with no broker/dealer affiliations, ensuring all recommendations prioritize client interests above all else.
Do you work with out-of-state clients?
We provide 100% virtual meetings and work with clients nationwide, serving Bay Area residents and clients across the United States.
What is your investment approach?
We offer objective investment planning focusing on asset allocation, portfolio rebalancing, and risk management tailored to individual financial goals and risk tolerance levels.
