Business Details
23 Years
experience
Smart Mirrors and Integrated TV Solutions
Founded in 2003, Seura has pioneered the integration of advanced technology with elegant design to create innovative mirror and TV solutions. Our family-owned business, based in Wisconsin, combines over two decades of expertise with a commitment to quality, delivering award-winning products that seamlessly blend functionality and aesthetics. We specialize in custom and pre-designed mirrors with integrated displays, lighting, and smart features, serving both residential and commercial clients.Our team collaborates with professionals and top brands to ensure every project meets exacting standards, offering dedicated support, special pricing, and exclusive benefits through our trade programs. With a focus on sustainability and customer satisfaction, we provide comprehensive solutions including product registration, warranties, and recycling programs.
Services
TV Mirrors
Framed TV Mirrors
Vanity TV Mirrors
Custom Mirrors
Lighted Mirrors
Outdoor TVs
Mirror Walls
Frame Upgrades
Commercial Solutions
Trade Programs
Details
- Year established: 2003
Highlights and features
- 20+ years of experience in smart mirror technology
- Award-winning, family-owned American manufacturer
- Custom solutions for residential and commercial spaces
- Dedicated trade programs with exclusive benefits
- Sustainable practices with recycling and warranty programs
What people say
Stunning design
Crystal-clear quality
Luxurious experience
Seamless integration
Award-winning products
Services
TV Mirrors
Our TV mirrors integrate high-definition displays into sleek mirror surfaces that disappear when off. Perfect for living rooms, bathrooms, or commercial spaces, these mirrors offer 4K resolution, vibrant colors, and seamless design. Customizable sizes and frame options ensure compatibility with any decor while maintaining functionality.
Lighted Mirrors
Lighted mirrors combine energy-efficient LED technology with premium glass for optimal illumination. Ideal for bathrooms and vanity areas, these mirrors feature adjustable brightness settings, modern designs, and precise light control to enhance both aesthetics and usability in residential and commercial settings.
Custom Mirrors
Custom mirror solutions cater to unique architectural requirements with tailored dimensions, shapes, and integrated features. From full-wall installations to specialty designs with brass bezels or sconce cutouts, our team collaborates on complex projects to deliver one-of-a-kind mirror and TV integrations.
Outdoor TVs
Outdoor TVs withstand challenging environments with protective casings that resist humidity, pollen, and temperature fluctuations. Designed for patios, pool areas, or covered entertainment spaces, these displays maintain picture quality while offering integrated soundbars and durable construction for long-term performance.
Trade Programs
Our trade program provides architects, designers, and contractors with exclusive resources including product demos, technical support, and special pricing. Certified partners gain access to quoting tools, installation guides, and collaborative opportunities to deliver premium mirror and TV solutions to their clients.
People
Tim Gilbertson
Co-Founder
Co-founded Seura in 2003 with a vision to merge technology and design. Over 20 years of experience developing innovative mirror and TV solutions while maintaining family-owned values and Wisconsin-based manufacturing operations.
Gretchen Gilbertson
Co-Founder
Co-founder instrumental in establishing Seura as an award-winning manufacturer. Combined expertise in design and technology with business leadership to grow the company into a trusted brand for premium mirror-integrated solutions since 2003.
Questions
What products does Sura Mirrors offer?
We specialize in TV-integrated mirrors, lighted mirrors, outdoor TVs, custom mirror solutions, and commercial installations with both standard and bespoke options.
Can Sura mirrors be customized?
Yes, we provide fully customizable mirror solutions including size adjustments, specialty frames, integrated lighting, and unique design elements for residential and commercial spaces.
Are Sura products available for professional use?
Our trade program offers exclusive benefits for designers, architects, and contractors including demo kits, technical support, and project-specific pricing options.
Where are Sura products manufactured?
All Sura mirrors and integrated systems are designed and assembled in our Wisconsin facility using domestic and global components.
What warranty options exist?
We provide comprehensive warranty programs covering electronics, mirror surfaces, and integrated components with support through our dedicated customer service team.
Do you offer outdoor TV solutions?
Our weather-resistant outdoor TVs feature protective casings for humidity and pollen resistance while maintaining 4K display quality and integrated audio systems.
