Business Details
31 Years
experience
Your Trusted Home Automation & Theater Experts in Murrells Inlet
Custom Theater & Audio has been serving the Myrtle Beach area since 1995, specializing in cutting-edge home automation and audio/video solutions. As an HTA Certified company and member of CEDIA, we combine technical expertise with personalized service to design systems tailored to clients' lifestyles. Our showroom allows customers to experience fully functional systems before installation, ensuring solutions align with both goals and budgets. We offer comprehensive services including distributed audio, home theaters, lighting control, security systems, and HVAC automation, all managed by our full-time professional installation team.With rigorous training from organizations like ISF, THX, and CEDIA, our team delivers enterprise-grade technology with a focus on sound and picture quality. Our commitment to excellence is reflected in our turn-key approach, handling projects from blueprint planning to final installation without subcontracting. Recognized for our technical proficiency and customer-centric philosophy, we serve both residential and commercial clients across the region.
Services
Home Theater Systems
Distributed Audio
Lighting Control
Security Systems
HVAC Automation
Details
- Year established: 1995
Highlights and features
- HTA Certified with rigorous technical and service standards
- CEDIA members with specialized audio/video expertise
- 25+ years serving Myrtle Beach area residents
- Full-service turn-key installations with no subcontracting
- Specialists in integrating enterprise-grade networks with AV systems
Associations and certifications
- Home Technology Association (HTA)
- Custom Electronic Design & Installation Association (CEDIA)
What people say
First-class quality installation
True professionals
Creative and thorough
Excellent customer service
Highly recommended
Services
Home Theater Systems
We design and install custom home theater systems ranging from basic soundbars to commercial-grade cinema experiences. Our solutions include 4K projectors, large-screen TVs, Dolby Atmos surround sound, and integrated control systems. Every installation combines cutting-edge technology with seamless aesthetics for immersive entertainment environments.
Distributed Audio
Our distributed audio systems deliver synchronized music throughout your home using architectural speakers and streaming platforms. Solutions support multi-room zoning, mobile control, and integration with services like Spotify and Pandora while maintaining elegant, unobtrusive designs that blend with interior decor.
Lighting Control
We implement automated lighting systems that adjust based on schedules, occupancy sensors, or voice commands. Our Lutron and Control4 integrations enable scene creation, daylight harvesting, and remote management through mobile apps for enhanced energy efficiency and ambiance control.
Security Systems
Our security solutions combine surveillance cameras, smart locks, motion detectors, and environmental sensors with Alarm.com integration. Systems offer remote monitoring, instant alerts, and automation features like automatic arming when leaving, providing comprehensive protection for residential and commercial properties.
HVAC Automation
We install intelligent HVAC systems that optimize temperature regulation through programmable schedules, occupancy sensors, and remote access. Our solutions integrate with home automation platforms to maintain comfort while reducing energy consumption through smart zoning and usage analytics.
People
Allen Ryals
Founder
Founder of Custom Theater & Audio since 1995, Allen holds certifications from ISF, HAA, and CEDIA. With expertise in audio engineering and home theater design, he focuses on delivering high-performance systems while maintaining technical innovation and customer satisfaction.
John Sciacca
Principal
Joining in 1998, John brings extensive home theater expertise as a THX and ISF-certified professional. He contributes to industry publications like Sound + Vision magazine and specializes in creating cinematic experiences that combine technical precision with practical home integration solutions.
Questions
What home automation services do you offer?
We provide comprehensive automation solutions including lighting control, security systems, HVAC management, motorized shading, and centralized audio/video distribution integrated through platforms like Control4 and Lutron.
Are you certified for home theater installations?
Yes, we're HTA Certified and hold technical certifications from ISF, THX, and CEDIA, ensuring expert design and installation of high-performance home theater systems meeting industry standards.
Do you service commercial properties?
Yes, we handle commercial AV and automation needs for restaurants, offices, hotels, and government facilities, delivering customized solutions that enhance business operations and client experiences.
Can you retrofit systems in existing homes?
Our team specializes in retrofitting modern technology into older homes using creative installation techniques and wireless solutions to overcome structural challenges while preserving architectural integrity.
What areas do you serve?
Primarily serving Myrtle Beach and Murrells Inlet, SC, we handle projects throughout the Grand Strand region with professional installation teams capable of managing both local and regional assignments.
Do you offer showroom demonstrations?
Yes, our Murrells Inlet showroom features working demonstrations of 4K projectors, distributed audio systems, and automation controls, allowing customers to experience systems before installation.