Business Details
47 Years
experience
Family-Owned Jewelry & Watch Store in Visalia, CA
Ashoori has been a trusted family-owned business in Visalia, CA since 1979, serving three generations of customers with elegant jewelry and exceptional service. Our expertise spans engagement rings, wedding bands, luxury watches, and custom bridal sets from renowned designers like Michael M. and Parade Designs. We maintain an international network of diamond buyers to offer high-quality loose diamonds at competitive prices. Our team includes a Gemological Institute of America (GIA)-certified gemologist who provides professional jewelry appraisals and stone evaluations. We pride ourselves on treating every customer like family, creating lasting relationships through personalized service during life's special moments.Our commitment extends beyond commerce, as we actively support local organizations like the Visalia Rescue Mission and Kaweah Delta Foundation. With on-site watch repair services performed by Joseph Ashoori, a skilled horologist, we offer comprehensive solutions for all jewelry and timepiece needs. Our store's location in the Packwood Creek Shopping Center provides convenient access to Visalia residents and surrounding communities. We combine decades of industry experience with modern technology, including interactive tools for diamond selection. This dedication to tradition, quality, and community has established us as a respected authority in the Central Valley's jewelry market.
Services
Engagement Rings
Wedding Bands
Loose Diamonds
Jewelry Appraisals
Watch Repairs
Custom Bridal Sets
Luxury Watches
Stone Evaluations
Details
- Year established: 1979
Highlights and features
- Family-owned since 1979 with three generations of jewelry expertise
- GIA-certified gemologist on staff for professional appraisals
- On-site watch repair services by experienced horologist Joseph Ashoori
- Active community supporters with local philanthropy since 1979
- International diamond network for competitive pricing on quality stones
Associations and certifications
- Gemological Institute of America (GIA)
What people say
Family-owned expertise
GIA-certified staff
Competitive diamond pricing
On-site watch repair
Community involvement
Services
Engagement Rings
We offer an extensive selection of one-of-a-kind engagement rings from designers like Michael M. and Parade Designs. Our GIA-certified gemologist helps customers choose ethically sourced diamonds with optimal cut, clarity, and value. The family's three-generation expertise ensures personalized guidance through this important purchase.
Jewelry Appraisals
Michael Ashoori, our GIA-graduated gemologist, provides accurate jewelry appraisals for insurance or estate purposes. We evaluate diamonds, precious metals, and gemstones using industry-standard tools. Our appraisals meet professional valuation standards while maintaining clear communication about each item's worth.
Watch Repairs
Joseph Ashoori performs expert watch repairs in-store with over four decades of experience. Services include battery replacements, link adjustments, and mechanical repairs for luxury timepieces. We maintain original equipment manufacturer (OEM) parts inventory for common watch models to ensure quality repairs.
Loose Diamonds
Our international diamond buyer network provides access to certified loose diamonds at competitive prices. Customers use our interactive search tool to find stones meeting specific criteria. We guarantee full disclosure about diamond origins and treatment history for complete purchasing confidence.
Custom Bridal Sets
We specialize in custom bridal jewelry combinations featuring coordinated engagement rings and wedding bands. The Ashoori family helps couples create personalized sets that reflect their unique style. Our designers work with various precious metals and stone arrangements to match individual preferences.
People
Joseph Ashoori
Watch Repair Specialist
Master watchmaker with 45+ years of experience repairing luxury timepieces. Performs all watch services in-store while maintaining OEM parts inventory for common models.
Sarah Ashoori
Community Liaison
Active community leader serving on Kaweah Delta Foundation Board and Visalia Sunset Rotary. Focuses on building local relationships and supporting regional charitable organizations.
Michael Ashoori
Certified Gemologist
GIA-graduated gemologist (GG) with 15+ years of appraisal experience. Specializes in diamond grading, jewelry evaluation, and insurance documentation. Provides expert guidance for all gemstone purchases.
Questions
What jewelry services do you offer?
We specialize in engagement rings, wedding bands, luxury watches, jewelry appraisals, and watch repairs. Our GIA-certified gemologist also provides loose diamond evaluations.
How long have you been in business?
The Ashoori family has operated this jewelry store in Visalia since 1979, serving three generations of customers with personalized service.
Do you provide jewelry appraisals?
Yes, Michael Ashoori, our GIA-graduated gemologist, offers professional jewelry appraisals for insurance or estate purposes with detailed documentation.
Where do your diamonds come from?
We source diamonds through an international network of ethical suppliers. Our GIA-trained staff ensures full transparency about each stone's origin and characteristics.
Are you involved in the local community?
Yes, we actively support Visalia organizations including the Rescue Mission, CASA, and local schools. Sarah and Michael Ashoori serve on multiple community boards.
What are your store hours?
We're open Monday-Friday 10am-6pm, Saturday 10am-5pm, and closed on Sundays. Watch repairs and appraisals available during regular business hours.