Business Details
50+ Years
experience
Your Trusted Harley Davidson Dealership in Macon, GA
Harley-Davidson Of Macon, established in 1947, has been family-owned and operated for over seven decades. Our legacy began with Grover Sassaman's relationship with Harley-Davidson in the 1930s and has evolved into a dealership renowned for exceptional customer service and motorcycle expertise. We pride ourselves on treating every customer like family, offering transparent transactions without hidden fees. Our team includes former professional racers and factory-trained technicians who bring unparalleled knowledge to every interaction.Every motorcycle undergoes a rigorous 30-point inspection before delivery, ensuring optimal performance. We provide complimentary riding lessons to build rider confidence and maintain a state-of-the-art facility four times larger than our original showroom. Recognized with the Silver Bar & Shield Circle of Achievement Award, we consistently deliver premium Harley-Davidson experiences while hosting community events that celebrate motorcycle culture.
Services
Motorcycle Sales
Parts Department
Service Department
Financing Options
Motorclothes Apparel
Details
- Year established: 1947
Highlights and features
- Family-owned since 1947 with multi-generational racing heritage
- 30-point final check procedure for all motorcycles
- Complimentary riding lessons with certified instructors
- Factory-trained technicians with racing team experience
- Award-winning customer service with transparent pricing
Associations and certifications
- Bar & Shield Circle of Achievement Award
What people say
Best dealership in the US
Honest sales team
No issues since service
Immediate troubleshooting
Reliable motorcycle experience
Services
Motorcycle Sales
Offering new and pre-owned Harley-Davidson motorcycles with transparent pricing. Our inventory includes touring, cruiser, and adventure models. Sales consultants provide expert guidance through selection, financing, and customization options. Every purchase includes a new owner orientation and VIP dealership tour.
Service Department
Factory-trained technicians perform scheduled maintenance and repairs using genuine parts. Services include diagnostics, engine work, and customization. We offer while-you-wait service, pick-up/drop-off options, and extended warranty plan support. All work follows Harley-Davidson's technical specifications.
Parts Department
Stocking over 10,000 genuine Harley-Davidson parts and accessories. Experts assist with performance upgrades, customization, and maintenance needs. We offer both OEM parts and select aftermarket products for complete motorcycle enhancement solutions.
Financing Options
Specialized motorcycle financing plans with flexible terms. Services include credit approval assistance, extended service plans, and bundled accessory financing. Our finance team helps customers achieve ownership with personalized payment solutions.
Motorclothes Apparel
Full line of Harley-Davidson riding apparel and accessories. Staff assist with proper fit for helmets, protective gear, and climate-controlled clothing. We carry both performance riding gear and casual branded merchandise for motorcycle enthusiasts.
People
Greg Sassaman
Dealer Principal
Third-generation motorcycle dealer with professional racing experience. Completed transition from racer to dealership leadership in the 1970s. Maintains active involvement in dealership operations and community motorcycle events.
Brett Sassaman
Assistant General Manager & Service Manager
Factory-trained service manager with racing team expertise. Oversees technical staff and service department operations. Ensures adherence to Harley-Davidson's technical standards while maintaining customer satisfaction.
Payton Sassaman
Assistant General Manager & Parts Manager
Manages parts inventory and customization solutions. Provides expert guidance on performance upgrades and accessory installations. Maintains knowledge of both OEM and aftermarket product offerings.
Lisa Sassaman
Motorclothes Manager
Apparel specialist with expertise in protective riding gear and branded merchandise. Assists customers with proper fit and functionality of motorcycle-specific clothing and accessories.
Harley Hite
Service Advisor
Customer service representative in service department. Coordinates maintenance schedules and communicates technical information to motorcycle owners. Focuses on clear communication and timely service delivery.
Questions
What financing options are available for new riders?
We offer flexible motorcycle financing plans with personalized terms. Our finance team helps customers secure approval and understand payment options.
Are service appointments required for routine maintenance?
While walk-ins are welcome, scheduled appointments ensure timely service. We recommend booking in advance for complex maintenance needs.
Can I customize my motorcycle at the dealership?
Yes, our parts department offers customization solutions. Factory-trained technicians install performance upgrades, aesthetic modifications, and functional accessories.
Do you provide riding instruction for new owners?
Complimentary riding lessons help new owners build confidence. Instruction covers motorcycle operation, safety procedures, and riding techniques.
What service hours accommodate working professionals?
We operate Monday-Friday 9AM-6PM and Saturday 9AM-5PM. Extended weekday hours help accommodate professional schedules.
Are genuine Harley-Davidson parts available for older models?
Our parts inventory includes components for both current and legacy Harley-Davidson models. Staff assist with locating specialized parts when needed.
