Business Details
32 Years
experience
Premium Flooring Solutions for Homes and Businesses
At Floors For Life, we take pride in being more than just a flooring manufacturer. Since 1994, we have operated with a commitment to quality, integrity, and personalized service that reflects the values of our team and our retail partners. Our journey began in Dalton, Georgia, as Cherokee Carpets, and has evolved through strategic growth to include a diverse range of flooring solutions. We specialize in residential and commercial flooring products, including carpets, luxury vinyl, waterproof laminate, and hardwood-inspired options. Our approach prioritizes transparency, with no hidden fees or compromises on quality, while offering innovative programs like Windfall Rewards to enhance retailer success.We combine the agility of a family-oriented business with the resources needed to support retailers nationwide. Our dedication to craftsmanship and customer satisfaction defines the Southwind Way, ensuring every product we create meets the high standards we would expect in our own homes. With over 2,000 dealer locations, we remain focused on delivering trend-setting designs, classic styles, and cutting-edge solutions that empower retailers to meet their customers' needs effectively.
Services
Residential Carpet
Carpet Tile
Waterproof Laminate
Engineered Hardwood
Flexible LVT/LVP
WPC
SPC
Details
- Year established: 1994
Highlights and features
- We offer a dealer-centric model with personalized support and no hidden fees.
- Our product range includes 28 residential carpet styles and innovative waterproof options.
- Windfall Rewards program provides exclusive benefits to retail partners.
- Combination of family values and national-scale resources ensures reliable service.
- Over 2,000 dealer locations nationwide for accessible, localized support.
What people say
Top 5 ranking
Stunning new designs
Genuine care for success
Services
Residential Carpet
Our residential carpet collection offers 28 styles designed for comfort and durability in homes. Featuring stain-resistant fibers and modern patterns, these carpets cater to diverse interior needs. Each product combines American craftsmanship with innovative technology to ensure long-lasting performance while maintaining aesthetic appeal for living spaces.
Waterproof Laminate
Waterproof laminate flooring provides a durable, moisture-resistant solution for kitchens, bathrooms, and high-traffic areas. Our collection features realistic wood grain patterns with advanced locking systems for easy installation. This product line balances affordability with resilience, making it ideal for both residential and light commercial applications.
Engineered Hardwood
Engineered hardwood flooring combines traditional aesthetics with enhanced stability for various environments. Our single-strip engineered hardwood resists humidity changes while maintaining authentic wood characteristics. Designed for homeowners seeking timeless elegance with modern performance benefits in living rooms, bedrooms, and offices.
Flexible LVT/LVP
Flexible LVT/LVP flooring offers versatile design options with realistic textures and patterns. Our luxury vinyl planks and tiles feature rigid cores for dimensional stability and easy click-lock installation. This solution works well in residential and commercial spaces requiring waterproof, low-maintenance flooring with wood or stone visuals.
WPC
WPC (Wood-Plastic Composite) flooring delivers superior waterproof protection and impact resistance. Our rigid core collection features advanced acoustic properties and compatibility with underfloor heating systems. Designed for modern homes and commercial settings needing durable, easy-to-clean flooring that withstands heavy foot traffic without compromising style.
Questions
What types of flooring products does Southwind offer?
Southwind provides residential and commercial flooring solutions including carpets, luxury vinyl planks (LVP), waterproof laminate, engineered hardwood, WPC, and SPC flooring options.
How can I find a Southwind flooring dealer?
Use our online Dealer Locator tool to find authorized Southwind flooring retailers near you, with over 2,000 locations nationwide.
Does Southwind sell directly to consumers?
No, we operate through a dealer network to ensure personalized service. Our retailers provide expert guidance and installation support for end customers.
What sustainability initiatives does Southwind have?
Our manufacturing processes prioritize resource efficiency, and we offer product documentation detailing environmental impact and sustainability practices for our flooring solutions.
How does Southwind support its retail partners?
We provide merchandising support, competitive terms, Windfall Rewards program benefits, and technical resources to help retailers succeed in the flooring market.
