Business Details
47 Years
experience
Natural Hair Care That Performs
Giovanni Cosmetics has been a pioneer in natural hair care since 1979, blending salon-quality performance with eco-conscious ingredients. Founded by Arthur Guidotti in Hollywood, our brand revolutionized the industry by introducing Tea Tree oil and activated charcoal into hair care formulations long before they became mainstream. Over four decades, we've grown from a boutique brand to a global leader, trusted by top stylists backstage at major entertainment awards and featured in over 70 films and TV productions annually.Our commitment to innovation is evident in groundbreaking product lines like Magnetic Hair Care, which harnesses magnetite for enhanced conditioning. As a family-owned business, we maintain the same rebel spirit that drove our early success, continuously bridging the gap between natural ingredients and professional results. Our products are cruelty-free, vegan-friendly, and formulated without harsh chemicals, reflecting our dedication to both consumer safety and environmental responsibility.
Services
Hair Care
Men's Collection
Kids Collection
Pet Care
Vegan Accessories
Color Protection
Volume Solutions
Details
- Year established: 1979
Highlights and features
- We've specialized in natural hair care innovation since 1979
- Our products are backstage essentials at major entertainment awards
- We pioneered Tea Tree oil formulations in hair care
- We offer 30+ global product lines for diverse hair needs
- Our packaging uses 100% recycled materials
What people say
Invigorating shampoo
Balanced hydrating
Volumizing results
Eco-friendly packaging
Gentle on hair
People
Giovanni Cosmetics Guidotti
Executive Vice President
Third-generation hair care innovator who expanded Giovanni Cosmetics into a global brand across 30 countries while maintaining its Hollywood roots and commitment to natural formulations.
Arthur Guidotti
Founder
Pioneering hairstylist who started developing natural hair care formulas in the 1960s, creating the first Tea Tree oil shampoo that became a US natural channel bestseller.
Questions
Are Giovanni products cruelty-free?
Yes, Giovanni has never tested on animals and maintains Leaping Bunny certification for all products.
Do you offer professional styling products?
Our L.A. HOLD styling line and STYLING GLUE provide maximum hold while maintaining hair health with natural ingredients.
Are products available internationally?
Giovanni products are distributed in over 30 countries through regional partners and online shipping.
Do you have kids' hair care options?
The ECO CHIC KIDS line features gentle, tear-free formulas specifically developed for children's delicate hair types.
Are packaging materials recyclable?
All Giovanni bottles use 100% post-consumer recycled plastic and are fully recyclable through standard programs.
Do products work with keratin treatments?
Our sulfate-free formulas like 50:50 BALANCED HYDRATING-CLARIFYING SHAMPOO are safe for color-treated and chemically processed hair.
Videos
