Business Details
12 Years
experience
Your Trusted Partner for Financial Freedom Solutions
Great-West Retirement Services is a customer-focused financial services provider dedicated to helping 19 million individuals achieve financial freedom through personalized investment strategies and innovative technology. Since our founding in 2014 under parent company Great-West Lifeco, we have combined over 110 years of industry heritage with modern digital tools to deliver tailored financial planning, retirement solutions, and investment advisory services. Our SEC-registered advisory group offers fee-based guidance with assets under management calculated transparently, while our proprietary Empower Personal Dashboard provides comprehensive financial visibility through secure, encrypted platforms. With 13,000+ employees across 10 U.S. office locations and global support centers, we maintain multilayered security protocols including encryption and multifactor authentication to protect client assets.Our mission-driven approach has earned recognition as America's top retirement provider, serving both individual investors and 61,000+ workplace clients through personalized portfolio management and white-glove support.
Services
Financial Advisory
Retirement Planning
Investment Management
Portfolio Analysis
Cash Accounts
Debt Management
Tax Optimization
Risk Assessment
Estate Planning
Budgeting Tools
Details
- Year established: 2014
Highlights and features
- We offer SEC-registered investment advisory services with transparent fee structures
- Our proprietary Empower Personal Dashboard provides comprehensive financial visibility
- Multilayered security protocols protect client assets with encryption and authentication
- Award-winning customer service supporting 19 million+ individuals nationwide
- 110+ years of institutional expertise combined with modern digital innovation
Associations and certifications
- Securities and Exchange Commission (SEC)
What people say
Feel more confident
Full financial picture
Award-winning service
Services
Financial Advisory Services
Our SEC-registered investment advisory services provide personalized portfolio management tailored to individual financial goals. With transparent fee structures based on asset value, clients receive ongoing guidance from experienced professionals. The service combines algorithmic analysis with human expertise to optimize tax strategies and long-term wealth growth for investors seeking professional financial management.
Retirement Planning
Comprehensive retirement planning tools help clients test-drive different financial scenarios while developing sustainable withdrawal strategies. Our platform integrates workplace retirement plans with personal savings accounts to create cohesive long-term strategies. Clients benefit from specialized guidance on 401(k) rollovers, IRA conversions, and tax-efficient retirement income planning tailored to their specific circumstances.
High-Yield Cash Accounts
FDIC-insured cash accounts offer competitive interest rates with no minimum balances or monthly fees. These accounts integrate seamlessly with investment portfolios for efficient asset allocation. The service provides liquidity management solutions while maintaining full FDIC protection up to $5 million through banking partnerships, making them ideal for emergency funds and short-term savings goals.
Portfolio Analysis
Advanced portfolio analysis tools track investment performance against benchmarks while providing allocation recommendations. The service evaluates risk levels, diversification quality, and tax implications across all connected accounts. Clients receive actionable insights for rebalancing strategies and optimizing investment choices through an intuitive dashboard that consolidates their complete financial picture.
Debt Paydown Strategies
Customized debt reduction plans help clients systematically eliminate outstanding balances while improving credit scores. The service analyzes current obligations to create optimized payoff sequences and payment schedules. Integrated tracking tools monitor progress while providing alternative scenarios to accelerate debt reduction, helping clients achieve financial freedom through structured repayment strategies.
People
Edmund F. Murphy III
President and CEO
Leading Empower with over 25 years of financial services experience, Edmund F. Murphy III drives our mission to transform financial lives through technology and personalized guidance. He oversees strategic growth initiatives while maintaining our customer-obsessed culture focused on delivering financial freedom to millions of clients nationwide.
Questions
What financial services does Empower offer?
We provide investment advisory services, retirement planning, high-yield cash accounts, portfolio analysis, debt management tools, and tax optimization strategies through our integrated digital platform.
How does Empower personalize financial strategies?
Our platform combines algorithmic analysis with human advisor input to create customized investment portfolios and retirement plans based on individual goals, risk tolerance, and financial circumstances.
Is my financial data secure with Empower?
Yes, we employ industry-standard encryption, multifactor authentication, and fraud protection systems to safeguard client information across all digital platforms and communication channels.
Can Empower help with retirement planning?
Our retirement planning tools integrate workplace pensions with personal savings accounts to create comprehensive strategies, including 401(k) rollovers, IRA management, and sustainable withdrawal planning.
What fees does Empower charge for advisory services?
Advisory fees are based on asset value with transparent pricing detailed in our SEC-filed Form ADV. Specific rates depend on the service tier and total assets under management.
