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Business Details
33 Years
experience
Your Trusted Harley-Davidson Dealer in Gainesville, FL
Gainesville Harley-Davidson & Buell was founded in 1993 by Ray and Gail Lytle, a husband-and-wife team who envisioned a family-run dealership centered on personalized service. Starting in a modest 5,000-square-foot space, the business expanded into a state-of-the-art facility due to its commitment to customer satisfaction and ethical practices. Now led by the Lytle sons, Paul and Kevin, the dealership continues to prioritize community engagement, investing 5% of profits into local organizations like the Humane Society and Stop Children's Cancer. As a family-owned and operated business, we foster lifelong customer relationships while offering the largest selection of new and used Harley-Davidson motorcycles in the Southeast. Our award-winning service department, recognized nationally with the Platinum Level Chrome Wrench Award, ensures every motorcycle receives expert care using genuine parts.

We provide transparent pricing with no dealer markup, a vast inventory of 80-100 used bikes, and a full range of Genuine Harley-Davidson accessories. Our team of riders and certified technicians delivers hands-on expertise for sales, customization, and maintenance, ensuring an unparalleled Harley-Davidson experience. Community involvement remains central to our mission, supporting veterans, first responders, and local charities through active partnerships. Whether you're a first-time rider or a seasoned enthusiast, we combine over 30 years of experience with a passion for the open road to create a welcoming environment for all riders.
Services
Motorcycle Sales Parts Inventory Service Department Rider Education Custom Builds
Details
  • Year established: 1993
Highlights and features
  • Award-winning service department ranked top 3 nationally by Harley-Davidson
  • Transparent pricing with no additional dealer markup on motorcycles
  • 80-100 used bikes available for immediate purchase
  • Four full-time Master Technicians for expert repairs and modifications
  • Community investment of 5% of profits into local North Central Florida organizations
Associations and certifications
  • Harley-Davidson Bar & Shield Silver Award
  • Harley-Davidson Platinum Level Chrome Wrench Award
Services
Motorcycle Sales
We offer the largest selection of new and used Harley-Davidson motorcycles in North Central Florida, with 80-100 pre-owned bikes and full inventory of current models. Our rider-focused sales team helps customers find perfect matches for their riding style. Transparent pricing policy ensures no dealer markup on any motorcycle.
Parts Inventory
Our parts department carries genuine Harley-Davidson components and accessories for all motorcycle models. Knowledgeable staff assists with both routine maintenance items and customization needs. Special orders available for hard-to-find components to keep your Harley in optimal condition.
Service Department
Award-winning service department features four Master Technicians and a full Dyno Tuning facility. We provide expert repairs, performance upgrades, and scheduled maintenance using genuine parts. Recognized nationally with the Platinum Level Chrome Wrench Award for technical excellence.
Rider Education
Harley-Davidson Riding Academy offers New Rider and Skilled Rider courses with certified instructors. Training includes motorcycle handling, safety techniques, and license preparation. Courses use genuine Harley-Davidson motorcycles and meet Motorcycle Safety Foundation standards.
Custom Builds
Our customization team transforms motorcycles through bolt-on upgrades and complete personalized builds. Dedicated consultants work with riders to create unique machines matching individual style and performance preferences. Professional installation available for all modification projects.
People
Ray Lytle
Founder
Co-founded Gainesville Harley-Davidson & Buell in 1993 with his wife Gail, establishing a family legacy in motorcycle sales and service. Transformed modest beginnings into a state-of-the-art dealership serving North Central Florida riders.
Gail Lytle
Founder
Co-founder with husband Ray, helping establish Gainesville's premier Harley-Davidson dealership. Instrumental in creating community-focused business practices that continue through the next generation of family leadership.
Paul Lytle
Co-Owner
Current co-owner actively managing dealership operations with brother Kevin. Continues family tradition of hands-on leadership while maintaining commitment to customer satisfaction and community involvement established by parents.
Kevin Lytle
Co-Owner
Co-owner working alongside brother Paul to maintain dealership excellence. Ensures continuation of family values in customer service while overseeing daily operations at Gainesville's leading Harley-Davidson dealership.
Questions
What financing options are available for purchasing a Harley-Davidson?
We offer Harley-Davidson financing through Eaglemark Savings Bank with options including $0 down payment and low APR promotions. Our finance team helps structure payments for motorcycles, parts, and extended service plans.
Is your service department certified by Harley-Davidson?
Yes, our service department holds the Platinum Level Chrome Wrench Award and ranks among the top 3 nationally. All technicians receive factory training and use genuine Harley-Davidson parts for repairs.
How large is your motorcycle inventory?
We maintain the largest selection in North Central Florida with 80-100 pre-owned bikes and full inventory of new Harley-Davidson models across all motorcycle categories.
Do you offer rider training programs?
Yes, our Harley-Davidson Riding Academy provides New Rider Courses and Skilled Rider training with certified instructors using genuine Harley motorcycles and meeting MSF safety standards.
What community initiatives does Gainesville Harley-Davidson & Buell support?
We invest 5% of profits into local organizations including the Humane Society, Stop Children's Cancer, and veteran support groups. Our community involvement remains central to business operations.
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